I find it interesting that the most popular hosts, who are considered to be the most entertaining, who are all college drop outs, meaning it doesn't take a "rocket scientist" to do a successful conservative radio talk show who make far more money than the best and brightest brainiac's in the nation (I lump this big 3 in the same pile as the Hollywood elite, musicians, and sports figures who all are way over paid for what they actually produce that benefits our nation and society). What does that say about their audience? So that would seem to imply that Rush/Hannity/Beck are dumbing down the discussion. This might also explain why those same folks like Sarah Palin so much. She had to go to 5 colleges to complete her 4 year degree. It's a shame that the conservative movement doesn't encourage the brainics of their movement to speak out more ( Newt Gingrigh, Pat Buchanan, Krauthammer, Tony Blankley,etc). Remember when conservative thought was far more intelligent and less reactionary as in the days of William F. Buckley. He was so good that even liberal leaning PBS gave him a TV show on their network, demonstrating that the libs will at least listen to a conservative if he is an intelligent well spoken person who really has something of value to say. Granted if Gingrich, Buchanan, Krauthammer, and Blankley each had a radio show, their respective shows probably wouldn't sell well as the general population wants a less thought provoking program and prefer the bombast that is Beck/Rush/Hannity. So good ratings on commercial radio or TV doesn't necessarily equal a quality thought provoking program (consider what the top rated shows on network TV are and you'll see my point).
So maybe it's time for Dr. Savage, and Levin to ratchet down the anger and hype, and allow their fertile minds to present a compelling point of view that may not pull in the biggest ratings, but might be the venue where the NPR type listener could go to hear conservative points of view that wouldn't insult their intelligence (the same feeling many get when watching most commercial TV programs). You never know how many "converts" they could bring in by being above the Rush/Beck/Hannity anger, volume, hype fray.