grey_dan said:
For the most part, most of them probably believe in what they say. But there's definitely an element of refining their message, or at least the tone, to the network's agenda and what the audience wants to hear. (When I say "network's agenda," I don't think the primary agenda is anything more than maximizing profit, but of course Fox News and MSNBC do that indirectly by appealing to the political viewpoints of their target audiences.) Personally I don't think that makes the poltalk hosts hypocrites; it just makes them professionals doing the jobs they're paid to do. But the ideological shifting of the networks' primary talk shows, as the focuses of the networks themselves have shifted, definitely raises question marks about the sincerity of some of the things the hosts say.
Glad you showed up for the party, and you had some interesting observations to make.
As you say, the networks want (and need) to maximize profits.
The line that you posted that left me scratching my head is this:
"Personally I don't think that makes the poltalk hosts hypocrites; it just makes them professionals doing the jobs they're paid to do."
If I am Raymond Burr and I am being an actor playing the part of Perry Mason, the lines that I mouth in the courtroom can be different that what I personally believe and I am simply being professional.... a professional actor.
As we discuss radio, the success of radio, the social implications of radio on society (and the effect of TV for that matter).... I see a big disconnect between drama about law, drama about medicine, drama about life, love and six.
When radio and TV begin dispensing "pills" of wisdom about the political scene and giving "do-it-yourself surgery" instructions on how to manipulate, enhance or strangle government, society and politics, are we still actors doing drama or have be become professionals practicing real medicine and real law?
In real life we ask doctors to meet certain educational and training standards and that they maintain a license to practice medicine.
In real life we ask lawyers to also meet standards and maintain what amounts to license.
Shoot. We even demand that hair-dressers and barbers be trained, licensed and ethical.
When I look at it that way,
I see talk radio people having the same kind of effect on civilization, on tribe, on community, on empire as these other professionals do on our bodies, our wills and contracts, our hair (if we have any left.)
So why wouldn't we require talk show hosts to have proper training, to have a license to dispense prescriptions of "opinion" and meet a code of ethics.
I know the first answer that is going to be hurled back: "For heaven's sake, man. Lighten up. They are JUST ENTERTAINERS!"
And her is MY RESPONSE to that. How about I set up a Boob Shop tomorrow. Kind of like Howard Stern, we will set up cameras and broadcast the surgery. It's just entertainment!
Every station owner, every broadcaster involved in today's version of Talk Radio needs to look in the mirror and contemplate:
If I opened up a boob shop and someone bled to death, I would feel bad about it. What if the society and civilization we love bleeds to death laying on the gurney in Talk Radio?