• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

How big is your active playlist/database?

A

aotearoaplaya

Guest
I'm programming a CHR/Rhythmic (with Urban skew) and have been advised to cull some songs and get our active database down to approx 200 songs..

Keen to hear your thoughts..

What numbers do you work with? Any tip sfor working a small database?
 
200 seems like a good number of songs for a CHR. It's typical for many CHRs to have a 90-minute turnover for their hottest song category. In your situation I might add one to two hours to each current category following your power hits, recurrents maybe 2x-3x per day, a new song category that plays once ever four to five hours, and everything else gold. Lots of different schools of thought on this, though.
 
This brings up a question I've wondered for a while:

In the 80s & early 90s, possibly in the 70s too, hot CHR rotations seems to run about 3 hours. My memory says the heavy hitters and the successful "hot hits" stations turned that category over about every 180 - 240 minutes.

Today, or for the past 10 - 15 years, the successful CHRs have turned their power category over every 115 minutes, all the way down to 75 minutes some places, I think! This holds true, as far as I know, for the biggest, brightest and hottest CHRs in the nation.

I accept this, but...

WHY?

Not why do PDs do it; like I said above: apparently it works. My question is, why were 3 hour hot rotations more successful in the 80s, and 90 minute rotations more successful today?

Something, I assume has changed in the listening audience? Has TSL dwindled anyway, so you have to hit them with a handful of familiar hits faster? Does today's music burn out slower?

Obviously something has changed... but what, specifically?
 
why do PDs do it; like I said above: apparently it works. My question is, why were 3 hour hot rotations more successful in the 80s, and 90 minute rotations more successful today?

Something, I assume has changed in the listening audience? Has TSL dwindled anyway, so you have to hit them with a handful of familiar hits faster? Does today's music burn out slower?


Yes, time spent listening is shorter AND there are more stations on the dial. But, with a short list, hopefully you have some research on your listeners to determine the RIGHT songs. 200 songs max.
 
Wow...does no one use OES formulas anymore?

Find someone in your company who knows how to do this and use it to determine how fast to rotate your records. This will also give you a good idea how many you should have in the library in general.
 
does no one use OES formulas anymore?

That does make sense. Current cume and TSL would help define what the rotations should be, for your market
and competitive situation.
 
But can only play one at a time.
Click to expand...

That's not true where I work, radiowizard101.

I've had two songs playing on the air at the same time quite often. ;D
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom