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How can Arbitron be taken seriously when

A

amfm.com

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WSTW, which traditionally gets 300,000-plus listeners in the Philly ratings doesn't show in the latest ratings?! From 322K+ to 0 in one month? Seriously?
 
Unless Delmarva Broadcasting is an Arbitron subscriber, their numbers are now embargoed to the public. We went through this already across the bay here in NJ. Atlantic City/cape May was the 1st Market to be embargoed. Pull up our 12+ numbers, and you'll see major stations, Top 5 station dissapear as well in one book.
 
That would explain it then - I doubt they are a Philly PPM subscriber.
 
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