HOW CAN KTLK BUILD A DRIVE-TIME AUDIENCE WITH SPORTS PREEMPTS

[tedbell007]

How can Mr. K build an audience when his show is cut-off
an hour early one day, two hours early the next, due to
some freakin' hockey game? And Ed Shultz, he's in the
worst of time slots--7 to 10--with all of the nonsense
going on.

 

[SuperRadioFan]

Sweat it not. NHL season will soon be over and the Kings have already been eliminated from a playoff berth. What other sports do they have?

 

[tedbell007]

UCLA Bruins basketball; Los Angeles Sparks of the Women's National Basketball Association; National Hockey League's Los Angeles Kings

 

[SuperRadioFan]

UCLA Bruins basketball; Los Angeles Sparks of the Women's National Basketball Association; National Hockey League's Los Angeles Kings

I already said the NHL Kings will soon be on the beach, Bruins basketball will be over in at the most a week from tonight, and the Sparks ???? LOL LOL Who cares. Are they gonna be on this year?

 

[tedbell007]

: :
I'm not a sports person, so I looked up the schedule. Sparks
are playing May thru September.

Seems crazy to me. None of the sports stations in this town
have any ratings. And now we have a low rated station
(KTLK) that is trying to regroup itself. But by leaving
the sports schedule intact, it seems misguided.

 

[socalguy]

Good observations about KTLK being KLAC's conflict outlet. It's a beautiful thing for CCLA. They get to carry a Laker game and all it's revenue on KLAC and air a Bruins game...and all it's revenue on KTLK (and mabye a few extra listeners too). I can't believe the Kings are all that happy about being on KTLK either. But hey, maybe we should all refer to KTLK from now on as "Progressive Sports."

 

[XBanderRadio]

KTLKs talk format is just a filler between sports broadcasts and paid programming on weekends. I have not seen a single billboard ad for KTLK since their schedule change in early March. Mr. K*** probably likes having his 4-hour shift shortened by hockey games. When LA lost its AAR outlet , I later found that KLSD 1360 from San Diego had AAR programming and spent months listening through static before KTLK switched to AAR. It is odd that KLSD is a ClearChannel station, like KTLK, but they have been more aggressive in promoting themselves and came on from the beginning of their progressive talk format with a local morning show. KTLK has been operating on the cheap and I think the owners are just searching for another format that is capable of earning a few cents more per hour compared to this watered-down "progressive is the new mainstream" dribble. The real beneficiaries of KTLKs new schedule are LA's NPR stations who are probably reclaiming some of their listeners who occasionally wander over to AM1150.

 

[mostb1]

KTLKs talk format is just a filler between sports broadcasts and paid programming on weekends. I have not seen a single billboard ad for KTLK since their schedule change in early March. Mr. K*** probably likes having his 4-hour shift shortened by hockey games. When LA lost its AAR outlet , I later found that KLSD 1360 from San Diego had AAR programming and spent months listening through static before KTLK switched to AAR. It is odd that KLSD is a ClearChannel station, like KTLK, but they have been more aggressive in promoting themselves and came on from the beginning of their progressive talk format with a local morning show. KTLK has been operating on the cheap and I think the owners are just searching for another format that is capable of earning a few cents more per hour compared to this watered-down "progressive is the new mainstream" dribble. The real beneficiaries of KTLKs new schedule are LA's NPR stations who are probably reclaiming some of their listeners who occasionally wander over to AM1150.

Based on the ratings, few ever wandered over. You're not going to get NPR listeners listening to commercial talkradio in this town.