IIRC, WGR was primarily news-talk in the 90s with a line-up of sports which included the Bills, Sabres and Bisons, first under Chuck Finney, followed by Daryl Parks. Pastrick took over WGR sometime around 95 after Parks left for Cincinatt. An argument can be made that WBEN was a much better station when WGR was doing news (even as an AC station), giving listeners a choice of radio stations.
Radio was much more responsive ("back in the day") when WBEN, WEBR, WGR, WYSL, WKBW and even stations like WWOL, WHLD, WUSJ-WLVL and WJJL had news staffs that were on the street uncovering breaking news, whether it was bank robberies, politicians who took bribes, water main breaks, highway accidents, trial verdicts or cats stuck in trees.
When it was a market leading AC station, WBUF had a news department (who can forget the legendary Jack Mahl doing regularly scheduled newscasts. Magnificent voice and delivery.)
Remember when even the all night jock could deliver a newscast with conviction and clarity? Full time news departments. Yes boys and girls, there was a time.
And yes, I concede Buffalo is fortunate to have two very good public radio stations that do more than an adequate job of reporting news. And I'm fully aware that it's 2008 and people have the ability to get their news from the Internet, 24-7 cable TV news networks. I realize that most of the radio stations that I cited were AM and AM is facing a tough if not insurmountable challenge these days.
Radio would hold a greater place in the minds of listeners, if listeners knew they could rely on their favorite "music" stations to keep them informed in dayparts outside of morning drive, especially in times of trouble and emergency. In October of 2006, parts of Western New York were hit with heavy, wet snow which caused wide-spread power outages. WBEN scored a major coup when it became (arguably by default), the primary source of immediate news and two way talk from listeners who were affected by the storm. FM lost that battle and it wasn't even close.
Inside Radio, in its 2-20-08 edition, reports, "Fall book Persons Using Radio (PUR) numbers declined to their lowest level since Arbitron began keeping statistics nearly a decade ago. In the latest analysis of the Fall 2007 survey, Arbitron says 12+ PURs fell another 3% in the past year. The numbers were down in every age cell except Persons 50-54, which held steady thanks to a slight increase in male listening. Steepest declines are among teens and young adults."
Radio persists these day in building a product that does not reach or relate to broadcasting. Radio does not reach nor retain new listeners. Ten-in-a-row, 350 song libraries, however well-tested, cannot possibly beat a 21 year old's MP3 player or iPod. Stations such as Jack, no matter how catchy their promotional statements may be, cannot be deeper, wider than what's available on Shoutcast or Pandora.
But what should listeners expect when stations go into competition with game plans based on zero-sum programming and limited expectations? Especially for music formats, it's not about stations attracting new listeners (or news listeners, for that matter), but subtracting listeners from the competition.
The Lake tried this "addition by subtraction" approach and for the most part, fell by the wayside because 97 Rock is a stronger, established radio station. Entercom seems to have a three pronged approach aimed at Citadel. The strategy calls for WGR, WBEN and The Lake to subtract male listeners from 97 Rock. IMHO, The Lake should take the plunge and become a truly unique station with AAA music and personalities who have quasi-free reign with music selection, but in all likelihood, the opportunity has been forever lost. Citadel seemingly returns the favor by programming WHTT against Star and WJYE. Again, addition by subtraction. Rather than cultivating NEW listeners and re-attracting heritage listeners who have fallen away, radio robs Peter to pay Paul.
Radio isn't dead. It's disoriented.
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