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How Canada’s Heritage Minutes got their swagger back

In the beginning, there was Valour Road, Jacques Plante and the Underground Railroad. Then Nellie McClung, Superman and the Halifax Explosion. Soon, dozens more. By 1995, four years after their launch, Heritage Minutes were a Canadian institution: 60-second snapshots of cultural history thrust into TV screens from coast to coast to coast, injecting education into entertainment.

But then they fizzled, trickling out in fewer numbers. For a long time, there were no new vignettes at all. Then, in 2012, the staff at Historica Canada, the Minutes’ chief steward, had an idea as simple as cutting a hole in basketball’s first baskets – their bite-size history lessons were a perfect fit for the high-speed, high-nostalgia digital age.

http://www.theglobeandmail.com/arts...heir-swagger-back/article24398073/?cmpid=rss1
 
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