To analyze this situation you must work backward.
They are over a billion in the hole...$848 million more than last year. Yes revenues were down, but not so you had to cut the heart out of a station to save it. The story behind the story is this: Farid bought more car than he could afford. He HAD to have this radio division, at any cost, and when the price went up, he had to cover the depreciation, not to mention the extra administrative costs. It was a bad business deal for such a small radio company. When you paint yourself into a corner and you have to eviscerate the creativity out of your radio stations, then the blame lies at the very top of Citadel. Feel sorry for those people who are left behind. This is the beginning of the end for Kicks.
But it has to be said that a lot of the blame on how Kicks/Eagle came to this point goes to Victor Sansone. He totally misjudged the Bull and allowed them a foothold.
They are over a billion in the hole...$848 million more than last year. Yes revenues were down, but not so you had to cut the heart out of a station to save it. The story behind the story is this: Farid bought more car than he could afford. He HAD to have this radio division, at any cost, and when the price went up, he had to cover the depreciation, not to mention the extra administrative costs. It was a bad business deal for such a small radio company. When you paint yourself into a corner and you have to eviscerate the creativity out of your radio stations, then the blame lies at the very top of Citadel. Feel sorry for those people who are left behind. This is the beginning of the end for Kicks.
But it has to be said that a lot of the blame on how Kicks/Eagle came to this point goes to Victor Sansone. He totally misjudged the Bull and allowed them a foothold.