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HOW DID KRKO DO DURING FREEWAY SHUTDOWN?

L

LITTLEBOYBLUE

I sampled KRKO briefly to see if they had coverage of the freeway thing. Seemed to be in a stopset when I sampled...leading me to believe they were probably doing regular programming.

This is a situation (not unlike the downtown fire a couple years ago) where the station can EARN the Snohomish county trust and loyalty ... or can blow it off by not being there when the resource is needed.

So I'm wondering how they did? Just I just catch it at a inopportune moment or is there no plan in place to cover SnoCo "emergencies"?
 
Didn't hear their coverage either but somehow I'm thinking listeners looking for details on an "emergency" in SnoCo would go looking for a news station, not one that normally runs syndicated sports talk programming. That means KOMO, not KRKO.
 
Our board op reported the shut down several times - I heard it. Pat Dillon did updates once we were into the Aquasox game. Now, one could argue we should have gone wall-to-wall and skipped the game or had more live reports from the scene. We'll probably be able to do that once we're done spending money on litigation and reconstruction/construction. One-thing-at-a-time.
 
As long as you didn't IGNORE it you get applause from my corner of the world! Good deal!

I really believe that when stations close to community events step up and acknowledge ... it does a LOT of good for keeping the medium relevant and alive. Thanks for doing your part. Makes me wanna send a 10-spot to contribute to your legal fund!
 
This was one of many tests of whether the 50kw KRKO can live up to its new horsepower. Mr Skotdahl...you have to know this fact..: Like performance cars, its not how much is under the hood, its what gets you there. Your airstaff cant be cheapo. (No, I dont work for you)..If you want low budget button pushers you will get what you pay for. Snohomish County Desperately needs a voice. We're tired of Seattle Media treating us as an afterthought. "Oh, those guys up there..".. You want to sell a station?? Show programming and promotion that is local. Get beyond high school football games.. Put some of that 50KW into marketing and street sales.. Its not that hard..You've got the inside track Skotdahl...chrissakes..use it..!!
 
The public is fickle. They respond first to the listenable signal, then to the genre. Very few look for the station that has the Bremerton news, for example.

Localized suburban radio under a major market umbrella has not worked for many years. Ask the many who have tried, with signals licensed to Bremerton, Tacoma, Mounlake Terrace, Enumclaw, Silverdale, Lakewood, etc.

In the case of a traffic alert, listeners will gravitate to the stations that they know for that type of programming, such as KOMO. The listening public does not know or care what city a radio station is licensed to.
 
That's a great point that you just made Bill.

It's easy to sit back as a hobbyist or listener and just assume that just because a local station, radio or TV, places an emphasis on news from within the small community which they serve, that they will be sucessful within the small community. The reality is completely contrary to that assumption. Radio listeners or TV viewers want 'big market' quality look/sound. The facts are small or fringe markets don't have the ability to maintain large market expenses (including 24/7 large market sounding talent) without national ad revenue or large market budgets. Even most large markets don't have high level talent available on nights and weekends due to expense.

If a listener wants traffic information they tune to the station that features traffic every so-many minutes. Does a small market have enough traffic typically to justify paying for traffic every ten minutes? Of course not. After a while it would sound silly and pointless.

I've said it many times to the armchair broadcast business experts here... Until you've run small, medium, or large broadcast operation, written the checks, made the sales calls, struggled through economic slides, you don't know what you don't know.
 
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