Thanks for waiting, this answer took some thought because I rant about it regularly, and you have to be careful about giving away the entire shop.
Many times when I turn to listen, or look in this case, I think Ed Levine is still running 95x. It would take a unique individual, who understands the history of 95x to set it on the right course. Not huge money, research, name talent etc. But an individual. Besides myself, I only know of a few that could produce a recovery of 95x. The sales people have to be wondering WHY? We have tried this and that, spent money on this and that. And I can tell you that there have been some VERY OBVIOUS turn offs from the listener and customer point of view.
I will give you two. One minor with an obvious answer:
No mention of Ed Levine in the Wiki. As much as we know of Ed (and I think he is getting quite sick of being in the Radio Business) as a messed up jerk, or as I put it; Ed and Mimi are the two worst program directors ever in Syracuse. He is a mediocre banker whom has bulshat his way into surviving the Radio business via the fools in Syracuse NY (from his standpoint). People like radio in CNY, but do not like Levine, I dont care what your perception is. Its true. Putting his big ego on the wiki is not promoting him, its a couple of words that could show, in a historical view, you have his number. Now, that is the obvious one meaning shallow programmers wont make it happen. The first (Before the end of your nose) thought is "Im not mentioning that guy, we hate him". Wrong. Grow some balls and use your brain. You need that and heart in Syracuse. The second is "He Will Sue us" which is the stronger point for not doing it.
The second main point was already mentioned a few posts ago. Levine has you programming 95x with new rock which is his heritage with KROCK. Straight classic rock with an emphasis on regional hits is where I would go with it.
I could work at 95x part time and have it Generating Revenue. They probably wouldnt know what I meant by that neither and would have one of the five guys that walk up to them and say "I can do it" waste another book or two. What im saying is that I could walk in for two hours every morning, program it, and have it generating more revenue than now. Heck I could program it from my home office.
Many people have come and gone from WNDR and 95x more than 3 times. You dont know what that means neither hahaha. It would be interesting to see if they are smart enough to invite me to lunch.
-Enjoy
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The Mercruiser is all set for summer live broadcasts from the Beach.