Tighten music? Strengthen air staff (reduce damage from under-performing staff)? Promote (as in spend $$)? Sit back and wait? Send out resume's?
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How do Platinum flanked stations (KLUV, KVIL, KLTY) respond?
- Thread starter belowtheline
- Start date
The one thing a "flanked" station DOESN'T do is "React."
In fact, you don't blatantly "Respond." The first thing you do is, as a good listener, is "listen."
There are many variables. The station just flipped. The owner is, well, Citadel. The response, such as it is, is like a new car ... what happens after the novelty of hearing "Close To You" 26 times in a week hits home? What happens when (and if) the promotion wagon gets hitched in time for the Fall book in September? (Summer ratings are weak barometers.)
You look to what you are doing everyday. It's business as usual. A station plays to its strengths, not its perceived weakness. If it does that ... it's already too late.
Platinum's the station to have to do the climbing ... not the "flankers" you mentioned. You don't let the new kid on the block change the game plan just because they came along.
Platinum's got a long road to hoe out there in Flower Mound. It has signal problems in the metro (as the frequency has had forever,) it's more of a small-market "heritage" A/C built for ABC Radio syndication to outflank Scott Shannon, frankly, and it's obviously not a promotion giant, just because it has Ron Chapman's name tied to it.
It'll play better in Peoria ... but it has that "But we're in Dallas / Ft. Worth" sellable label ... outside the Metroplex.
If anyone needs to worry, if that's the word ... it would be to tighten up (and liven up) KAAM ... and fast. They could start by taking that horrid IBOC off the air and regain their signal.
Platinum is not being "sold" as an "oldies" station ... anymore than a mainstream A/C is a "Light Rock" station.
No sweat. Just pay attention and don't "React."
In fact, you don't blatantly "Respond." The first thing you do is, as a good listener, is "listen."
There are many variables. The station just flipped. The owner is, well, Citadel. The response, such as it is, is like a new car ... what happens after the novelty of hearing "Close To You" 26 times in a week hits home? What happens when (and if) the promotion wagon gets hitched in time for the Fall book in September? (Summer ratings are weak barometers.)
You look to what you are doing everyday. It's business as usual. A station plays to its strengths, not its perceived weakness. If it does that ... it's already too late.
Platinum's the station to have to do the climbing ... not the "flankers" you mentioned. You don't let the new kid on the block change the game plan just because they came along.
Platinum's got a long road to hoe out there in Flower Mound. It has signal problems in the metro (as the frequency has had forever,) it's more of a small-market "heritage" A/C built for ABC Radio syndication to outflank Scott Shannon, frankly, and it's obviously not a promotion giant, just because it has Ron Chapman's name tied to it.
It'll play better in Peoria ... but it has that "But we're in Dallas / Ft. Worth" sellable label ... outside the Metroplex.
If anyone needs to worry, if that's the word ... it would be to tighten up (and liven up) KAAM ... and fast. They could start by taking that horrid IBOC off the air and regain their signal.
Platinum is not being "sold" as an "oldies" station ... anymore than a mainstream A/C is a "Light Rock" station.
No sweat. Just pay attention and don't "React."
V
vt
Guest
Platinum seems to me to be going head to head with KLUV. They add in the tired, old, MOR sounding stuff, but for the average listener they share a lot of music. Plus, they appear to play more music with less talk and commercial loads (for now). Their jock presentation is mediocre at best, but I can see the upper end demos adding Platinum as a favorite, sharing tsl with KLUV.
It won't take much loss for KLUV to feel the pain in ratings.
It won't take much loss for KLUV to feel the pain in ratings.
Well, I heard Elvis doing Heartbreak hotel on KLUV just after 5 today. May not be a reaction, but I'm an occasional KLUV listener and I can't tell you the last time I heard something that old- they've seemed much more focused on the very late 60's, mid 70's, with the occasional foray into very late 70's, early 80's material.
And I think KAAM needs to be rightly worried. KLUV needs to worry about their 12+ number- they may be okay with the 45-54's (the ones who like the Fleetwood mac type stuff I heard earlier today) but this gives an option to the 50+ people who think KLUV is leaning too classic rock-
And sorry ChipK, I think KVIL needs to worry just a little- my dentists office used to play Smooth jazz. They flipped to KVIL, because it was, in the words of my hygenist 'the least objectionable thing we could find'. Well, they just found something even more white bread vanilla, something even less objectionable than KVIL. And PPM starts in september. It won't matter that "I" didn't tune it in- just that my PPM is picking up the signal...
Same with KLTY- if you've been looking for a station that's safe for the whole family, now KLTY has an alternative. I know a couple of people, non-Christian, who listen to KLTY just because they now they won't after to explain "Mommy what does he mean when he says "I need 50 dollas to make you holla, I get paid to do the wild thing""
And I think KAAM needs to be rightly worried. KLUV needs to worry about their 12+ number- they may be okay with the 45-54's (the ones who like the Fleetwood mac type stuff I heard earlier today) but this gives an option to the 50+ people who think KLUV is leaning too classic rock-
And sorry ChipK, I think KVIL needs to worry just a little- my dentists office used to play Smooth jazz. They flipped to KVIL, because it was, in the words of my hygenist 'the least objectionable thing we could find'. Well, they just found something even more white bread vanilla, something even less objectionable than KVIL. And PPM starts in september. It won't matter that "I" didn't tune it in- just that my PPM is picking up the signal...
Same with KLTY- if you've been looking for a station that's safe for the whole family, now KLTY has an alternative. I know a couple of people, non-Christian, who listen to KLTY just because they now they won't after to explain "Mommy what does he mean when he says "I need 50 dollas to make you holla, I get paid to do the wild thing""
B
busyradioguy
Guest
little1 said:
"Well, son. It means if he had $50, he could buy her roses, rather than getting paid to dig 'em up himself"
K sorry.... bad joke moment now over. Carry on...
Had a chance to listen a little more this evening. Platinum is truly bad radio. It's too bad Chapman would allow his name to be connected with this. That said, IMO KLUV should take heed and work to improve weak areas such as too much giggle and chatter in the morning and sloppy, brash m-f nights (lowest delievering daypart will ultimately affect total ratings. ) KLUV will stay on top if it doesn't become lazy. Just my 2 cents.
little1 said:
Which is why I don't think KLTY is impacted...mommy doesn't want to explain the lyrics in contemporary music the kids want to listen to, which is why she headed to KLTY and not KAAM. The kids want to hear something that sounds current...not depressing Carpenters ballads from 30 years ago. So, I'm not sure mom and the kids is going to trade in KLTY for a new station playing music for people who belong to AARP.
R
rbrucecarter5
Guest
KLTY has a loyal following of people who are fanatical about clean family safe lyrics. I don't see them impacted at all.
KVIL has a lot to lose - the music is very similar.
KAAM also has a lot to lose - they sound terrible on 99.99% of the radios in the Metroplex, and Platinum's playlist is very similar.
KLUV is sufficiently different in playlist I don't think there will be an impact. KLUV hasn't been "oldies" for quite some time now.
Nobody has mentioned KEOM - I think there may be an impact because the 70's overlap.
Nobody has mentioned KLAK - I think there may be an impact there, too.
KVIL has a lot to lose - the music is very similar.
KAAM also has a lot to lose - they sound terrible on 99.99% of the radios in the Metroplex, and Platinum's playlist is very similar.
KLUV is sufficiently different in playlist I don't think there will be an impact. KLUV hasn't been "oldies" for quite some time now.
Nobody has mentioned KEOM - I think there may be an impact because the 70's overlap.
Nobody has mentioned KLAK - I think there may be an impact there, too.
Have you people even listened to KVIL before you make these comments? There is maybe, MAYBE, one song per hour in common between the two stations, if that. Give me a break.
R
rbrucecarter5
Guest
BenB said:
Yes, I have. And the similarities are stylistic, not specific songs. And target demographic - which is the same. It is no coincidence in my mind that there are some names from the old KVIL on there. Platinum sounds a lot more like the old KVIL than it does KLUV.
B
busyradioguy
Guest
rbrucecarter5 said:
Yeah KEOM needs to completely revamp the format to fall in line with the adults of today. They really should add some 1980s stuff. Maybe even consider going All 80s now, what with all the stations in DFW that are hopping onto the 70s bandwagon.
rbrucecarter5 said:
I don't recall the old KVIL being quite so lifeless and boring.
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