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How do you describe this format?

I'm 67. The music of my teens and twenties was loud. I still listen to much of it today. I developed a taste for slower, softer songs and genres with age, but that doesn't mean I stopped liking the music I grew up with.
Mine too and yet I never liked what was loud.

Though as I am forced to listen to oldies rather than standards in the car. unless I am closer to Charlotte and get soft oldies instead, I am starting to develop a taste for some of the louder stuff.
 
I agree that the idea that older people want softer music is in error.
And yet I am willing to bet there are "get off my lawn" types, including myself, who will disagree.

We'll make exceptions for big bands and some early rock and roll from back when it was still called that.
 
And yet I am willing to bet there are "get off my lawn" types, including myself, who will disagree.

We'll make exceptions for big bands and some early rock and roll from back when it was still called that.
I was born on the 5th day of the Boomer generation, and neither I nor any of my school friends has any liking for or interest in big bands or very early rock and roll.
 
To answer the original question, I say that the format is adult hits.
I'm starting to think that's the case. Someone on Wikipedia actually changed the station's format to "soft oldies" in the article, after the "soft" had been removed several, years ago. And the station has changed even since then. The previous format shown in the article was based on a source several decades old.

Amazingly, it was "oldies/easy listening" at one place in the article just a few years ago and that's two decades out of date.
 
I was born on the 5th day of the Boomer generation, and neither I nor any of my school friends has any liking for or interest in big bands or very early rock and roll.
You and I were the only ones of that era who didn't appreciate the recently departed Jerry Lee Lewis?
 
It's too uptempo to be called oldies and so many of the songs are too new. It's not quite AC either. Here are the last songs played:

"It's Only Rock and Roll" Rolling Stones
"Rock This Town" Stray Cats
"Our Time Now" Plain White Ts
"Love me Do" Beatles
"Into the Groove" Madonna
"You Make Me Feel Like Dancing" Leo Sayer
"My Girl" Temptations
"Gimme a Little Sign" Brenton Wood
"Everybody Have Fun Tonight" Wang Chung
"Celebrate" Three Dog Night
"Rockin' Pneumonia" Johnny Rivers
"Bend Me, Shape Me" American Breed
"Pride and Joy" Stevie Ray Vaughn
"Shut Up and Dance" Walk the Moon
"Hush" Deep Purple
"Last Dance" Donna Summer
"Riders on the Storm" Doors
"Love Story" Taylor Swift
"Baby I Love Your Way" Will to Power
"Do Ya Think I'm Sexy" Rod Stewart
"After Midnight" Eric Clapton
"All Star" Smash Mouth
"Oldies is a time period, not a music genre and definitely not Taylor Swift (or many others on this list).
 
You and I were the only ones of that era who didn't appreciate the recently departed Jerry Lee Lewis?
I appreciate the heritage, just as I appreciate the big bands and other earlier music forms. But I am not a fan of most music from the earliest days of rock 'n' roll, whether it be Bill Haley or Little Richard or even early Elvis songs.
 
"Oldies is a time period, not a music genre and definitely not Taylor Swift (or many others on this list).
"Oldies" is, indeed, the hits of the mid-50's to the earlier 70's in the radio definition zone. But there is no strict rule, so each person and each station can define it however they want.

There are no Format Police. Stations can call themselves whatever they want, and so can listeners.
 
I appreciate the heritage, just as I appreciate the big bands and other earlier music forms. But I am not a fan of most music from the earliest days of rock 'n' roll, whether it be Bill Haley or Little Richard or even early Elvis songs.

However, Jerry Lee matured a bit as he got older. This song is an example.


I say "a bit" because he continued to party until his stroke.
 
He should have been a country singer all along.
Got to agree with you on that one. I did not like his early RnR stuff but could tolerate his later Country songs - some of them anyway - even though I wasn't a Country music fan.
 
I wouldn't use this as a template for anything other than an in-house station for a retirement community, which is what it is.

I think the base station is 900 watts with four FM translators around the community.

If this station had to compete in an open market for advertising, it would lose.
Based on what I read and linked to above, people are complaining about too many ads for housing in the area, and open houses. And it appears the target audience is the "younger" people who are moving in, not the older established people who were already there.

Nevertheless, the format changes made the people mad, as I predicted. just not for the same reasons I thought they would. They joked about Perry Como and "How Much Is That Doggie in the Window" and Bing Crosby. That's what I want!

And some people pointed out it was just one song or a few songs that made others upset. Using that logic, I have no trouble with WERT. If they play a bad song I just turn it off and try again later. But there are so many good songs! KTUC has few bad songs but they keep playing the same ones over and over.

WERT is what should be playing in a place like The Villages. At least for the "Get off my lawn" types.
 
Exactly. That's what WRNJ in Hackettstown, NJ is doing -- they play everything from the Animals to the Glass Animals.
WTZQ Hendersonville NC, which has a large retired population, used to say everything from Glenn Miller to Steve Miller. I haven't tried it lately.
 
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