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How does a song plummet off the charts like this?

tall_guy1

tall_guy1

It was up to 15 last week and now down to 34 last week, as "Kill em with Kindness" suffered double digit spin drops last week on pretty much any station playing it. What caused this for this and similar songs?
 
Can't speak to today's charts, but such precipitous drops were commonplace in the '60s and '70s. The journey down the charts was nearly always shorter than the trip up. Makes sense -- stations put songs that were new, hot and "pushed" in heavy rotation; once they'd reached their peak (in sales, listener requests, etc.) there was no reason to keep playing them much longer, so down down down they went, into very light rotation until they just weren't played anymore. No one really minded because by that time there were 10-20 newer songs driving the format.

Extreme example: Dionne Warwick & the Spinners' "Then Came You" (1974) plunged from No. 1 one week all the way to No. 15 the next.
 
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Selina's next single is her duet with Charlie Puth, and it's already at #20. So stations are backing off her solo single, which is the last single from her current album. They'll put all attention on the duet for now, then wait for the first single from her next album. It's a pretty quick cycle in CHR.
 
The CHR/HOT AC charts are weak right now. However, they are ramping up again (Katy, Brittney, Etc.). "Kill em with Kindness" was not one of her strongest singles.
 
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