It's the lowest rated in Miami-FTL next to MGE, and West Palm bleeders WEAT and WRMF, but just one county up, 93 Rock gets more listeners than WMIB, WEDR, WLVE, WPBZ (West Palm's rock station), WHQT, WPOW, WRTO, WMGE, WBGG, WHYI, WKIS, WLYF, and WRMA.
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How does HDR do so good in West Palm?
- Thread starter livingfruitvirus
- Start date
livingfruitvirus said:
Simply put - rock music is big in the Palm Beaches. It's a market that's over 70% non-Hispanic and non-African American. Country does good up there too. Back to rock - '93-ROCK' and 'BUZZ-103.1' are basically splitting the 'new rock' audience. Put their Arbitron ratings together and you essentially have a near TOP 5 station there.
THE MAJOR
The Buzz has been hurting because they are playing way too much music that is way too offbeat. Zeta used to put up similar numbers. Except for the fact that they had Paul and Young Ron in the morning , 93Rock is actually a better rock station than Zeta was. I said it.
West Palm also has the Gater (98.7 FM), a long-successful Classic Rocker. I would not label it a Country-dominant market, however. WIRK is a Heritage station, but the Palm Beach market has never witnessed two simultaneous successful Country stations. Although Miami's Kiss does relatively well in the Palm Beaches, when 95.5 spent three years stunting as various Country incarnations, the station never did particularly well.
Simply put - rock music is big in the Palm Beaches. It's a market that's over 70% non-Hispanic and non-African American. Country does good up there too. Back to rock - '93-ROCK' and 'BUZZ-103.1' are basically splitting the 'new rock' audience. Put their Arbitron ratings together and you essentially have a near TOP 5 station there.
THE MAJOR
[/quote]
Simply put - rock music is big in the Palm Beaches. It's a market that's over 70% non-Hispanic and non-African American. Country does good up there too. Back to rock - '93-ROCK' and 'BUZZ-103.1' are basically splitting the 'new rock' audience. Put their Arbitron ratings together and you essentially have a near TOP 5 station there.
THE MAJOR
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I'm under the impression that a lot of younger rock fans move down to the South Florida area (Palm Beaches) after high school. Is there a high percentage of young folks in the region?
While I do not have the numbers in front of me, I would say that there are more young people in Miami-Dade than in the Palm Beaches. If anything, the Palm Beaches has an extremely high concentration of elderly people. Drive off of nearly every exit on I-95 between, say, Hypoluxo and Glades Road in Boca (one of the areas of highest concentration is Congress Ave., especially between Hypoluxo and Atlantic Ave.), and there are a myriad of retirement communities. While a younger set has moved into the hip Atlantic Ave. area of Delray Beach, and there are certainly plenty of young people on any given night at City Place, this market does not seem like a younger-skewing one.
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