• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

How Groovy! (Does this mean CHANGE may finally come?)

W

Wildstyle K

Congratulations Groove on your new APD/MD and afternoon host.
That's all I'll say for now ;D

QUESTION IS:
Does this mean Atl will no longer be the Bermuda Triangle of traditional Top 40 or Rhythmic radio?

I guess only time will tell. I do have more to say, but... not right now. Let me not get too excited too quickly here.
 
If they're smart, they'll simulcast on 105.3. Without blanket coverage of the market, especially to the south, it's going to be difficult for them to really break through. Potentially more revenues, if they're really committed to making it work, and less operating expense as well.
 
InSearchOfGear said:
If they're smart, they'll simulcast on 105.3. Without blanket coverage of the market, especially to the south, it's going to be difficult for them to really break through. Potentially more revenues, if they're really committed to making it work, and less operating expense as well.
Click to expand...

I have a slightly different take. 105.3 is a much, much stronger signal, at least as far north as Sandy Springs. Spanish makes money for Clear Channel. What I would do is move The Groove to 105.3 and move El Patron to 105.7. The original Viva proved Spanish can get ratings on the 105.7 signal, and probably nothing else can. The Groove would then have a fairly competitive signal on 105.3. Right now, there's no chance The Groove will get ratings on 105.7.
 
Why would CC put Spanish programming back on 105.7 when they got rid of Viva?
 
RoddyFreeman said:
I have a slightly different take. 105.3 is a much, much stronger signal, at least as far north as Sandy Springs. Spanish makes money for Clear Channel. What I would do is move The Groove to 105.3 and move El Patron to 105.7. The original Viva proved Spanish can get ratings on the 105.7 signal, and probably nothing else can. The Groove would then have a fairly competitive signal on 105.3. Right now, there's no chance The Groove will get ratings on 105.7.
Click to expand...

You are correct. Viva was quite a ratings success. As long as the revenue from Spanish exceeds the potential savings of a simulcast and increased ratings potential for groove on (a) market blanketing signal(s) your point is valid.
 
Viva was a ratings success only because El Patron did not exist. Once El Patron signed on, it cannibalized Viva's ratings because Atlanta's Hispanic population is about 70% Mexican (the El Patron format).
 
RoddyFreeman said:
Viva was a ratings success only because El Patron did not exist. Once El Patron signed on, it cannibalized Viva's ratings because Atlanta's Hispanic population is about 70% Mexican (the El Patron format).
Click to expand...

So really what CC did was sign on another Spanish-language station, weighed them against each other, and ended up with a more competitive and relative product. That almost makes sense.
 
bclark71. said:
RoddyFreeman said:
Viva was a ratings success only because El Patron did not exist. Once El Patron signed on, it cannibalized Viva's ratings because Atlanta's Hispanic population is about 70% Mexican (the El Patron format).
Click to expand...

So really what CC did was sign on another Spanish-language station, weighed them against each other, and ended up with a more competitive and relative product. That almost makes sense.
Click to expand...

That's true, but Viva was not very well thought out. Viva was a Latin American AC format, but that's a minority of Atlanta's Hispanic population. El Patron should have been the first and only Hispanic station launched by CC in this market.

Viva started on 105.3 but moved to 105.7 because it has a stronger signal in Gwinnett. Overall, however, 105.3 has the much bigger signal. Since Viva (pre-El Patron) got ratings on 105.7, CC should move El Patron to 105.7 and The Groove to 105.3 so it has a competitive Atlanta signal.
 
bclark71. said:
So really what CC did was sign on another Spanish-language station, weighed them against each other, and ended up with a more competitive and relative product. That almost makes sense.
Click to expand...

Wait, is the world about to end, or something? Did CC making sense nearly take place? And, what's with this use of competitive and relative in a complimentary sense? There's something that just doesn't feel right with this.
 
FloydB said:
Wait, is the world about to end, or something? Did CC making sense nearly take place? And, what's with this use of competitive and relative in a complimentary sense? There's something that just doesn't feel right with this.
Click to expand...

I know...I'm still a little woozy from writing that and it's been a couple of days already...
 
RoddyFreeman said:
That's true, but Viva was not very well thought out. Viva was a Latin American AC format, but that's a minority of Atlanta's Hispanic population. El Patron should have been the first and only Hispanic station launched by CC in this market.

Viva started on 105.3 but moved to 105.7 because it has a stronger signal in Gwinnett. Overall, however, 105.3 has the much bigger signal. Since Viva (pre-El Patron) got ratings on 105.7, CC should move El Patron to 105.7 and The Groove to 105.3 so it has a competitive Atlanta signal.
Click to expand...

All true. I wonder...if The Groove builds a decent cume for its signal strength would CC consider it for 94.9?
 
bclark71. said:
All true. I wonder...if The Groove builds a decent cume for its signal strength would CC consider it for 94.9?
Click to expand...

Heck yeah! A dance-leaning CHR on a 99,000 watt signal in Atlanta.....I say, BRING IT. Shake up this market already! Sounds like P-P-Power99 (WAPW) all over again.

(maybe) ::)
 
NEW APD/MD AND THE POSSIBILITIES
So, Groove has the new APD/MD and afternoon host, while we here in Phoenix are once again left without a morning show on KZON. Normally, I'd regret something like this happening, but in this case, I'm pretty excited for Atlanta, as this guy has experienced the history and sound of how things used to be here and in the west coast and has been around traditional rhythmic and top 40 + rhythmic dance sounds. I'm excited for Atlanta, but at the same time I'm wondering if a guy who knows the former west coast rhythmic and top 40 market, or just the market in general could "work things successfully" in Atlanta? After all, Atlanta radio is different... and so are the demographics.

Can we go "WiLD STYLE" on Groove and get away with it?

I don't know the entire history behind Gringo Suave, the new APD/MD and afternoon host of Groove, but his name has been pretty well known in Phoenix rhythmic radio over the years and I do know he's familiar with that Party Station type sound and could probably program a KYLD or WPOW format very well.

AS FAR AS MIX SHOW PROGRAMMING: MY THEORIES:
I don't know if this new APD/MD will affect mix show schedules and mix show styles, but I'm guessing that latin house or latin house classics that many of the hype southern and west coast rhythmic stations played with the booty bass, euro dance, and freestyle (mainly 1994-2000) may not fly well in Atlanta, especially if Pitbull alone isn't getting too much recognition... but really, in 2010, I don't think this matters anymore now that that whole sound and era has passed.

GRINGO SUAVE
I really don't know too too much about the specifics on Gringo Suave's past, which is why I'm hesitant to jump to too many conclusions and say too much, but I did receive the news from a credible source that The Groove is where he's finally landed after leaving KZON and if it's true that he will be APD and MD, then.. Atlanta may finally be in good hands, assuming that The Groove (or somebody....!!) goes traditional rhythmic or rhythmic top 40. I still don't think Atlanta needs a Rhythmic AC, yet...

IT'S PARTY TIME?
I say go "WiLD STYLE", bring the rhythmic party atmosphere, have live on air personalities and scheduled mix shows for the morning, WiLD workout at noon, drive at 5, and 9 o clock shakedown, and the late night Saturday or Friday afterhourz underground dance show and start putting some Cascada and other rhythmic friendly things into the main playlist. Lastly, I should be careful with my use of the phrase "WiLD STYLE" because my meaning (some of the sound I grew up with in the mid to late 90's and early 00's KYLD, KPWR, WPOW style) may be different from what many today think of the term, due to the new stations popping up with the WiLD name. However, either way, it's pretty much the same idea and format strategy.
 
As of now I know the Groove does the "6 O'clock Remix" Monday - Friday at 6pm. Mixshows are also on Friday and Saturday nights. Star 94, 95.5 The Beat nor Q100 does mixshows on the weekdays.
 
Well, to keep it short, as of right now, "ANYTHING" is possible...  :-\

Gringo Suave aka Joe Breezy aka David J can be trusted to make Groove Groovier... if given a chance.
 
I went to their Facebook page and they were commenting on what happened over at WBTS. I have a feeling that they will go after the displaced listeners and having seen the playlist on Mediabase and listening online it appears that they have started to make that move.
 
If CC wants The Groove to succeed then what they need to do is -
1. Get a better signal or move it to 94.9 or 96.1
2. Let the DJs have personality
3. Remove all the gold/oldies on the playlist
4. Remove Nessa and Elvis Duran and put The Beat's former jocks there
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom