The downside of the subsriber-only policy with Arbitron, is you don't see how certain stations do in other cities. For example, K99.1 Dayton was always in Cincinnati's monthly ratings, usually between a 1.5 and 2.0 share. And I know 96ROCK is usually 13th or 14th in Cincinnati's ratings, but it'd be nice to see how they're doing in Dayton. I hear and read from a lot of Dayton listeners saying they ditched 103.9 the X in favor of 96ROCK.
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How is 96ROCK doing in Dayton?
- Thread starter wjf82
- Start date
They were ecoding for Cincinnati PPM from 2010 until the subscription policy started. Probably still are listed but only the other subscribing stations have access to those numbers. Same in Dayton, only they're still doing the diaries. The Cincinnati stations that pop up occasionally in the Dayton books (WGRR, Q102) are probably still visible to the people running the Dayton stations that subscribe to Arbitron.
Yep WLW hasn't been listed in Dayton ratings since the subscribe policy started. Even though it's a Clear Channel station. I guess they are only concerned about the actual Dayton stations. Sounds smart on one hand, not paying to see one station's rating that can be heard in multiple cities. Same reason WLW no longer shows up in Columbus' ratings (which is fine since they do less than a 1 share in Columbus. In Dayton they normally do anywhere from a 3 to a 5 share).
In the Dayton TSA they have a 0.3 Share 12+. They have a 0 Share in the Metro.
Re: How is 96ROCK doing in Dayton?
« Reply #5 on: Today at 11:56:38 AM »
Quote
In the Dayton TSA they have a 0.3 Share 12+. They have a 0 Share in the Metro.
These numbers were for 96 Rock.
« Reply #5 on: Today at 11:56:38 AM »
Quote
In the Dayton TSA they have a 0.3 Share 12+. They have a 0 Share in the Metro.
These numbers were for 96 Rock.
I'm very surprised 96Rock's numbers in the Dayton metro are as poor as they are. I would expect WEBN's numbers to be that low (because of severe interference from Hot 102.9), but not 96Rock.
I cannot comment on reception indoors, but in the car 96Rock has a very good signal in Dayton proper. It's comparable to K99.1's strength near Cincinnati. 96.5's signal doesn't start to flutter along I-75 until I reach the Troy area, and even up there it is quite listenable. Station usually becomes unlistenable for me between Piqua and Sidney along I-75.
On a somewhat related note, WEBN appears to be kicking the snot out of 96Rock in the ratings these days in the Tri-State. Would be nice if 103.9 would simply replicate 102.7's playlist.
I cannot comment on reception indoors, but in the car 96Rock has a very good signal in Dayton proper. It's comparable to K99.1's strength near Cincinnati. 96.5's signal doesn't start to flutter along I-75 until I reach the Troy area, and even up there it is quite listenable. Station usually becomes unlistenable for me between Piqua and Sidney along I-75.
On a somewhat related note, WEBN appears to be kicking the snot out of 96Rock in the ratings these days in the Tri-State. Would be nice if 103.9 would simply replicate 102.7's playlist.
I don't lose 96ROCK's signal on I-71 North until between exits 69 and 75.
In terms of WEBN kicking the snot out of 96ROCK, yes WEBN's ratings are up, but 96ROCK hasn't really lost any listeners, and their ratings are pretty consistent month-to-month, even with WEBN's increase and even with The Project now getting ratings.
In terms of WEBN kicking the snot out of 96ROCK, yes WEBN's ratings are up, but 96ROCK hasn't really lost any listeners, and their ratings are pretty consistent month-to-month, even with WEBN's increase and even with The Project now getting ratings.
Maybe. But, I have a 24 year old relative who listens to 80's classic rock because he says he's bored with hearing music with no melody or harmony, just power chords and screaming vocalists.
I'm not, obviously, in the demo, so I really can't say. But, being somewhat of a musician, I can appreciate where he comes from.
I'm not, obviously, in the demo, so I really can't say. But, being somewhat of a musician, I can appreciate where he comes from.
If WLVQ 96.3 Columbus has HD Radio, it's on 96.1 and 96.5 which effectively reduces 95 Rock's coverage. Dirty little secret about HD radio.billf82 said:
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