how is air1 103.7 doing in the ratings?

[dudekindjack]

while i was living in houston last year, one of the best stations i listened to there flipped format to the air1 format, was on the 103.7 frequency. was wondering how they are doing in ratings since the format change? before the change, it was one of the best stations in houston. arrow 94.3 and 106.9/107.5 basically played the same thing, but was good music. (one of those need to changed to a format that 106.9 the point played but with more variety of artists then what was played on the point before the switch ) . 94.5 the buzz did a great job also, also sunny 99 was good for what they played.

 

[stan]

I'm not sure 103.7 shows up in the ratings.

The loss of the prior format meant one less Houston station on my radio presets, when I even listen to radio.

 

[rbrucecarter5]

I don't think ratings are the largest portion of their agenda. Coverage of most large metro areas of the country is, and they are in this for the long term. If I had to venture a guess, I would think they are building a brand of CCM that is an alternative to praise and worship that has passed for CCM for almost 20 years. They are hoping that young Christian people and young Christian professionals will become loyal to the brand. Because they are a nationwide format, they can distribute financial resources according to need. If one market is a bit weak, they can carry it until the audience materializes.

I miss the old format on 103.7, but I am a Christian believer - so I am not actively hostile to the new format. I don't think it goes far enough, they still play a lot of praise and worship clunkers. I'd rather see a format like NGEN on the frequency, which is where CCM should have been going instead of retreating into the mediocrity of praise and worship.

 

[xmusicmatt]

EMF stations currently don't show up in the publicly available ratings in a lot of markets, as it probably doesn't subscribe any longer. (I know that it used to subscribe in at least a fair number of markets--at least via the Radio Research Consortium, which handles non-commercial stations.) Indeed, there has been speculation (which I can't personally confirm or deny) that the actual #1 station in Denver recently has been the main K-Love outlet there (KLDV).

However, a recent Inside Radio story quotes EMF's Alan Mason as saying that Houston is now the most-successful market for Air 1 (eclipsing San Antonio)--which has helped spur some of its recent station purchases in Texas. By "successful", though, EMF is referring more to donations and listener feedback. (That story is at http://www.insideradio.com/Article.asp?id=2641892&spid=32061.)

EMF does still subscribe or buy the book in some markets so you do see the PPM listings for KLove in some cities... However not as many since Arbs took the PPM listings private for those who don't subscribe via RRC (if your a non com).

Air1 is doing well in a lot of places.. Houston is one of the places.

KLove does well in some markets.. My understanding KLove does well in Denver, Kansas City, Nashville (which they subscribe too) is starting to see good numbers.

 

[Mediafrog+]

I'd love to see a breakout of the Arbitrons from the SW side of the Houston market to see how well the NGEN format on 99.5 does.

 

[rbrucecarter5]

EMF stations currently don't show up in the publicly available ratings in a lot of markets, as it probably doesn't subscribe any longer. (I know that it used to subscribe in at least a fair number of markets--at least via the Radio Research Consortium, which handles non-commercial stations.) Indeed, there has been speculation (which I can't personally confirm or deny) that the actual #1 station in Denver recently has been the main K-Love outlet there (KLDV).

However, a recent Inside Radio story quotes EMF's Alan Mason as saying that Houston is now the most-successful market for Air 1 (eclipsing San Antonio)--which has helped spur some of its recent station purchases in Texas. By "successful", though, EMF is referring more to donations and listener feedback. (That story is at http://www.insideradio.com/Article.asp?id=2641892&spid=32061.)

It shows that they are tapping a previously unserved audience in Houston. Something KSBJ should consider when thinking about expansion plans for NGEN. Cypress, Spring, The Woodlands, Conroe would all be lucrative markets for NGEN donations.

 

[sdh483]

I miss KHJK 103.7 FM "Houston's Adult Alternative"

 

[TXCalradio]

ME TOO! I'm still sick to my stomach over losing that station. Program director Steve Robison and DJ Donna McKenzie did an outstanding job programming that station! Donna McKenzie, if you are reading this, THANKS to you and 103-7FM for introducing Florence + the Machine's music to me!http://www.youtube.com/watch?v=o3Ah104Zh2o

 

[kc4rae]

K-Love has some competition in Nashville. There has always been quite a few signals across several Christian or CCM networks. Nashville is a huge CCM city. I'd like to see how Air1 fairs in the market, but the spectrum is already over-crowded here.

 

[rbrucecarter5]

I miss KHJK 103.7 FM "Houston's Adult Alternative"

We all do. It isn't Air-1's fault KHJK sold. If Air-1 hadn't bought it, somebody else would have. We would have another Spanish language station, country station, talk station, or sports station - UGH! Air-1 is far preferable to those dismal choices. They are an awesome Christian station!

 

[Jay Walker]

I am not "in to" the CCM format for religion per say, but in looking at CCM from a pure radio programming standpoint I have to tip my hat to KLTY in Dallas. They are a top performer in the 6+ ratings more times than not. In listening I find they are a pretty decent 80's style A/C station that happens to play a lot of "faith based" music.

The only negative I've ever head about KLTY's audience was from various advertising agencies in Dallas I've dealt with who said that while KLTY delivers an audience, by and large the people they deliver don't have/spend much money. The exact phase was "They show up at remotes for the Hot Dogs and leave". That was said in relation to remotes at new car dealers, but I do not know if that scenario is a fact or not...

 

[TXCalradio]

I am not "in to" the CCM format for religion per say, but in looking at CCM from a pure radio programming standpoint I have to tip my hat to KLTY in Dallas. They are a top performer in the 6+ ratings more times than not. In listening I find they are a pretty decent 80's style A/C station that happens to play a lot of "faith based" music.

The only negative I've ever head about KLTY's audience was from various advertising agencies in Dallas I've dealt with who said that while KLTY delivers an audience, by and large the people they deliver don't have/spend much money. The exact phase was "They show up at remotes for the Hot Dogs and leave". That was said in relation to remotes at new car dealers, but I do not know if that scenario is a fact or not...

AMEN Jay! plus, they (KLTY) are LOCAL and not satellite-delivered. They are Class C with 99,000 watts that covers DFW and North Texas easily! I wouldn't be surprised if they are the top station in the entire US with that format.

 

[rbrucecarter5]

AMEN Jay! plus, they (KLTY) are LOCAL and not satellite-delivered. They are Class C with 99,000 watts that covers DFW and North Texas easily! I wouldn't be surprised if they are the top station in the entire US with that format.

They cover parts of Houston, in pockets, with a listenable signal. The least little bit of skip, they are all over town. I bet celebrate freedom gets some attendess who have heard the ads on 94.9 in Houston. Not much better than KSBJ, but certainly better than any scenario I have heard for a new rim shot 94.9 in Houston.

 

[Ryan Williams]

They cover parts of Houston, in pockets, with a listenable signal. The least little bit of skip, they are all over town. I bet celebrate freedom gets some attendess who have heard the ads on 94.9 in Houston. Not much better than KSBJ, but certainly better than any scenario I have heard for a new rim shot 94.9 in Houston.

I bet the number of people who live in the Houston market and regularly listen to KLTY over-the-air can be counted on one person's fingers.

 

[johndavis]

...with 4 fingers left.

 

[jd]

I bet the number of people who live in the Houston market and regularly listen to KLTY over-the-air can be counted on one person's fingers.

...with 4 fingers left.

...and I think we all know who the "one person" is!

 

[Mediafrog+]

I bet the number of people who live in the Houston market and regularly listen to KLTY over-the-air can be counted on one person's fingers.

...with 4 fingers left.

...and I think we all know who the "one person" is!

KLTY has no regular OTA listeners in Houston. A webstream would be a different matter. As I said on another thread, DXers should not confuse themselves with the general radio listening public.

 

[rbrucecarter5]

I bet the number of people who live in the Houston market and regularly listen to KLTY over-the-air can be counted on one person's fingers.

...with 4 fingers left.

...and I think we all know who the "one person" is!

KLTY has no regular OTA listeners in Houston. A webstream would be a different matter. As I said on another thread, DXers should not confuse themselves with the general radio listening public.

Yeah - the HD advocates have pronounced from on high - DX'ers are outmoded, useless members of society that have no purpose in life other than to be insulted and marginalized for the greater good of digital radio.