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How is Lance Ballance Doing at WMC-FM?

I understand that Lance Ballance a deejay that I used to listen to here in Los Angeles is still programming FM100. How is he doing? How does the station sound?
 
BogusBoy said:
How's that for a poorly timed question!

Sorry, how was I to know. I knew from the 12 plus ARB numbers that the station was fairly far down in the market, but I didn't know if they had any decent numbers in the demos. He left Salt Lake with some good numbers at his previous command, but I guess it's not so good in Memphis. So what do you think he's doing wrong?
 
I should recuse myself from addressing this issue, but this is Memphis.
At the risk of sounding like a kissup, I enjoy working for Lance. He strikes that nice balance (yeah, i know) of keeping me motivated, without losing sight of the fact that I've done this for a while now. And I am well aware that, for others, "your mileage may vary".
Putting Lance's situation into perspective, being the new sister station to two of FM100's former competitors kinda puts 100 in the place of being successful, "but not too successful." And it quantum shifts the paradigm which changes their sea, if you catch my drift.
 
Working with Lance was just fine. I came to the station with just one year of radio under my belt (granted my Grandfather was a broadcasting genius if I don't say so myself ;D) and he had me run the board, start my own on air shift, work promotions...almost anything I wanted to do. When he taught me things, he was polite and clear and I never felt like he had his finger on the speed dial button while I was on the mic. When I switched to sales, he was very supportive. When I left the station, he was proud.

As far as the station goes, I think he does a good job. It's got to be hard to come to a city--to a station--with so many jocks who have been sitting in the same chair longer than I've been alive. Now, for the bigger picture, I have no clue. That's up to you seasoned radio folk to throw your two cents in on! As for me, I liked working for him. I think he sounds great on the air and I think the station sounds as good as ever. It'll be interesting to see how things change as Entercom continues to "smooth" things out over at 1960 Union and Ridgelake Blvd!
 
FM 100 sounds great, wonderfully programmed..It may not be reflected in the ratings, but I'm sure the sales department isn't complaining much. The station has a very tight, consistent sound, plus the jocks are in and out and you are still able to relate to them, those attributes I admire the most about his station. Nice crossover playlist too. As far as Lance on air, I've heard him a few times, eh? Doesn't do much for me, but he's ok on-air, I just feel that some of his thoughts don't make much sense- kinda off the wall, I've had to say "what?" a few times after his stopsets, but if that's him, go for it! Bottom line, I stayed tuned.
 
WMC's poor showing in the latest book may have more to do with canning Steve Conley than it does
with Lance Ballance. LB didn't make the decision to cut Conley loose...that decision was made by the
higher-ups at Entercom...you don't oust a guy who's been at a decently successful station for 25 years
and not see some sort of Arbitron repercussion. Then again, maybe the other two long-timers
need to be sacked as well and some new voices installed on FM100. Likely not gonna happen as the station DOES usually bill in the top 3 for the whole market. I noticed that while WMC snagged 10th in 25-54A,
WRVR didn't fare much better. If anyone has access to 25-54W, which is a lucrative demo, post em.
I'm certain WMC fared well in that key demo.
 
Keef59 said:
you don't oust a guy who's been at a decently successful station for 25 years and not see some sort of Arbitron repercussion.

Yeah, sort of like Rock 103.... it appears their battleship took a pretty hard overall hit, too. :'(
 
My apologies to calguy, Rob, eden, at this point. Except you Keef59, you reap what you sow, calling for the sacking of “the other two”! Unemployment is probably where you belong.

Here is the PD that I see. (The guy, who may, or may not be, the subject of this thread. ‘Rules lawyers’ edited me prior.) He was brought into Memphis from the SOFT AC side in SLC. He pretty much started his tenure, with an incredible blunder, that those who were around, will certainly remember. "What do you know, Jo?"

He was brought in around the same time, that “Whatever” was the new CBS strategy. A strategy that brought limited results, after a few months. At the time, there were those that thought FM100 was approaching crush depth. LB definitely was a part of the alarm getting turned off, and was, at least around, in it’s return to glory, in women 25-54. That also had a lot to do with the Buzz getting revamped, at almost the same time he arrived here. That was a gift to FM 100 to say the least.

LB made some interesting moves early, to offset the strange position that FM 100 had been put into, prior to his arrival. In the process, he made FM 100, even stranger to listen to, and took it further out from the actual format. “Whatever” became a claim to fame.

Weekend strategy became the message of the station’s TV campaign, even. Whatever seemed to be one trick that the pony, 99.7 had.

He also was probably immediately chained to a nearby radiator by sales, and the GM. The reason FM 100 was such a high biller, was because of things like hidden avails, non stop live endorsements, as many remotes as they could sell. Sales PWNED the programming side, and clearly any PD got subjected to the wrath of the “Woodman” quickly. This must have been okay with LB, which is likely why he lasted longer than some of the previous PD’s with CBS.

Fast forward to the Entercom takeover. Now “Whatever” was yanked, and FM 100 is an actual Hot AC now, for the first time in years. Whatever’s biggest ally, was LB. It was removed long after it was actually ordered to the gallows, too. LB now sticks out like a sore thumb.

The morning show was left without Steve Conley to talk, and run the board. Ron actually convinced LB he doesn’t run a board? Who is in charge again? LB spends MONTHS finding a producer for this gig. Quality people were lined at the door for the job. Despite that, he seemed to enjoy hobbling his own morning show with his presence, for weeks. Imagine being a morning show, not only losing 1/3 of itself, but then, having the PD sitting in the room for every freakin’ minute of it? You could ask Ron or Karen how they felt about that, but do you need to?


After his arm got twisted from above, he finally relented, and plugged in a morning show producer, and night guy. A great talent was hired for both, which makes me wonder, who actually made that decision?

Now is when FM100 is good to stretch it's legs. It’s without a direct format competitor, for the first time in years. It’s truly in the format. This is when FM 100 can scream. In the fall, it was going that way. Now? FM 100 has now shed quite a few points in W 18-34, 18-49, and 25-54. For the first time since LB, (perhaps ever) WHBQ FM beat 100 in phase 2’s 12+ trend. Seeing WHBQ FM above WMC FM. Chilling. Worthy of a round or two at Boscos to say the least.

You have to wonder what LB did to combat this problem. It appears to be self-promotion. Who actually made the little gold sign on a chain proclaiming “RATINGS MONSTER” hanging in his office? Was it him? When FM 100 interviewed some of the folks at Beale St. Music Fest, there was an email from LB proclaiming, “another reason why our brand is so special to the market”. True, but was FM 100 the only station, even in it's own company, to be involved? He hasn’t caught on, that really no one else felt the need to brag to both buildings about their same promotions. I guess they all concur, FM 100 really did own it, just like he said.

When a charity total from something R&K and co. raised money for, was reported back, he emailed the entire company, proclaiming “We are Memphis”. It was a great amount, no doubt. (Go R & K) Now, other stations have done things like this, minus the attention whoring emails for years. He even seems to include himself in these emails, as if he was somehow a large part of it. Other than his loud stream of cuss words this past friday, I could hear nothing he was doing to enhance FM 100’s presence, at all. Everyone else was doing that.

The problem for LB, is he actually has to be effective now. Indecisiveness, and weakness will be noticed now. If he was even, a nice guy, that could buy him some points, right?

On that note, exhibit “F”.

When FM 100 added Saturday night Disco, LB, (disguised as a Riverboat in Old Sacramento, 'completely random, a name that in no way identifies the writer' kind of alias) said this on September 20th, 2006 at a website we all read from time to time.

“FM 100 has added a disco show to the Whatever Weekends… I tolerated it. However, they need a new host (they used Garner last weekend).”

Process that for a minute. Here is the PD, bashing his own air talent, and he’s doing it in a place where he should defend her. He’s the one who put her on the show, and he’s the only person who could have fixed that. Instead, he bashed her. And took the first pot shot at her. Tell me again, how great a PD he is?

On October 17th 2006, he wrote this…

“Is Tom close to retirement? Maybe Scott & Wendi for the ride home?”

So, being who he is, was it cool to suggest Tom’s demise on a public site, for his KBIG buddy? The PD of the station wrote that? October 17th was a rather bad time to suggest that. The list of firings was eminent at that point. The hammer actually came down October 30th.

Going back a ways to May 11, 2006. LB wrote, in regards to Q 107.5…

“WHBQ-FM is brutal… they must live off of 12-17 year old females, cause that’s all they have.”

What a difference a year makes. Q 107.5 is now beating FM 100 in women 18-34.

On August 21st , he wrote, “Lugnut was the only jock with any numbers on Q. I hope that Karson & Kennedy resumes are fresh, too…”

Karson and Kennedy are now within striking distance in mornings in W 18-34. Who’s resumé is he pondering now?


Then, after Entercom takes over FM 100. LB finally jumps into the mix, of a now famous thread.

February 4th, he writes…

“I never thought I would see the words “Brad Carson” and “Genius” in the same post, unless it was something like: Whoever fired Brad Carson is a genius.”

Now, he’s already met Brad, and even discussed strategy with him by February. How much sense does it make to slam his the PD of his sister station, that way? It’s also interesting to note, that whatever fault he finds in Brad, he never considered this. In Summer 2006, WMBZ beat WMC in women 18-34.

Brad had done what he was told to do, in the demo he was supposed to do it in. 94.1 beats FM 100 in it's last full book as a Hot AC. WMBZ also beat WMC in a close race in Winter 2006 in the demo he was told to. Why does LB feel so superior to him?

In that same post in February, LB continues…

…”Brad has a friend somewhere, why I have no idea. This guy killed the Buzz, point blank. He has no business programming anything. Snap will last a year or two, that’s it.”

Whoops, even he should know, it wasn’t so much Brad that killed the Buzz, as much as the CBS merger did. The exiting numbers for Brad were the best ‘post Kramer’ they’d had thus far. He also would know, that Snap was, and still is NOT Brad’s design. It’s the brain child of someone far higher on the Entercom food chain. Let’s just say the real author of Snap, would love to see what this "author of deception", LB wrote about it, and by now, he surely has.

In another gesture of kindness and goodwill, he also adds this in the same post.

“Snap has hired at least one jock. He starts tomorrow, and is a transplant from Texas. Hispanic guy named Marco. Yeah that’ll fly here.”

Now, on the 4th of february, LB (or the Riverboat from Old Sacramento, depending on how you read into it.) would have been one of a small handful who really knew this info. He’s slamming someone, he did not know at all, personally. Before he actually arrived, mocked publicly, by a fellow employee, who’s also an executive. That hire also had the blessings of the GM, and LB’s boss. Who is LB really hurting in the long run with that?


He furthered his wonderful points when the thread suggested Brad would be the next GM with this inspirational post.

“Brad Carson, GM? Owwww, I just blew Mountain dew out my nose, it burns.

… “It obvious, Brad is terrified, and is doing whatever he can to keep his name out front. Look at all of the All Access posts he makes about his new airstaff, etc. He is a self promoter who has no track record to base his reputation on.”


LB calling someone else, a self promoter? (He also forgot his buddy Scott, who writes All Access more than any employed, or unemployed guy he’d know.) Saying he’s terrified, and doing whatever he can to keep his name out there. You could write a term paper about that. Oh wait.

LB is not a true “nice guy”. Seeing some of what he’s said about his own people, makes me want to invest in satellite radio. If he’s the “up and coming” programmer, get a fork, we are likely done. He didn’t have to be a genius when it was CBS. Just go to a meeting or two, sign a LOT of remote requests, and live endorse paperwork, and let the good people, do their thing.

FM 100 ran itself for a long time, even without PD’s, and quite well. Any PD that takes over FM 100 needs only to schedule the music, and pick new tracks. With Jill, that’s not even that pressing to do. She gets it, is the younger demo, and does most of the work, as it is. The rest, can and will run well for years to come, even when left alone. A PD is considered necessary, but not all that important with people like that actually running it.

When you have folks like Ron, Karen, Tom, Jill, Brett, and the awesome roster of part timers, like Rob, Kelsey, Wendi, etc., you can set it, and forget it. He has surrounded himself with good people, (sans Thrower) and that’s a great wall of protection.

He treats the people that work for him well, because he has to. At least, to their faces. He can hide behind the real talent for a while, and has. The question is, how much longer. This last book could very well end up a fluke. In his case, it likely needs to be.
 
GM.. enjoyed the novel... when you do the movie version, can you get them to cast Wilford Brimley for my part?
 
Wow Griffin Mills...you have done your homework, but I wish you would not mince words and tell us how you really feel. Actually, just joking with you. For those that remember, I was the first casualty of Lance Balance at FM100 a month or so after he arrived in Memphis and had visions of "saving" FM100. If I remeber correctly, he told me before he cut me loose that I didn't fit the direction that he was planning on taking the station. After a couple of years of Lance overseeing the programming duties of FM100 and the direction he has taken it, I feel blessed that maybe I didn't fit that direction. I spent 30 years in Memphis radio, and 29 years and 11 months of that time was great! Unfortunately, that last month was less than pleasurable. I have a lot of friends still at 1960 Union, and some close friends that were there and have since moved on to bigger things like Horeshoe Casino and such. Anyway, I spent a total of 10 years at FM100 and if nothing else I had a great time there for the most part. There were several times during that 10 years, that we actually did operate without a program director. Hey, and for the non-believers, FM100 actually ran rather smoothly without one. That job isn't all it's cranked up to be, but it does look good on a buisness card I guess. So, Lance, keep on taking that 300,000wt heritage radio station in the direction that you planned out and see how low you can go. I am enjoying the ride from the outside looking in.

Rick Earwood
 
so, how many programming geniuses does it take to screw in a tower lightbulb?? ;D
 
I once interviewed a programming consultant who briefly showed my his plan for taking WREC to the top. He gave it to me for all of 30 seconds but that was long enough for me to read through the white-out at the top of the report...where it said Memphis, you could faintly see Minneapolis under it!!! I'm sure word processing was a boon to his credibility in later years.

I always heard a consultant was someone who asked to look at your watch and then charged you a fee to tell you what time it was.
 
GriffinMills said:
My apologies to calguy, Rob, eden, at this point. Except you Keef59, you reap what you sow, calling for the sacking of “the other two”! Unemployment is probably where you belong.

LB is not a true “nice guy”. Seeing some of what he’s said about his own people, makes me want to invest in satellite radio. If he’s the “up and coming” programmer, get a fork, we are likely done. He didn’t have to be a genius when it was CBS. Just go to a meeting or two, sign a LOT of remote requests, and live endorse paperwork, and let the good people, do their thing.

FM 100 ran itself for a long time, even without PD’s, and quite well. Any PD that takes over FM 100 needs only to schedule the music, and pick new tracks. With Jill, that’s not even that pressing to do. She gets it, is the younger demo, and does most of the work, as it is. The rest, can and will run well for years to come, even when left alone. A PD is considered necessary, but not all that important with people like that actually running it.

When you have folks like Ron, Karen, Tom, Jill, Brett, and the awesome roster of part timers, like Rob, Kelsey, Wendi, etc., you can set it, and forget it. He has surrounded himself with good people, (sans Thrower) and that’s a great wall of protection.

He treats the people that work for him well, because he has to. At least, to their faces. He can hide behind the real talent for a while, and has. The question is, how much longer. This last book could very well end up a fluke. In his case, it likely needs to be.

Wow, I just wanted to know how Lance Ballance and FM100 were doing as I only see the 12-plus numbers and was curious. Guess I opened some wounds.
I know nothing of the Memphis market, and that's why I asked. I feel really bad that I started this, but I guess it's airing out some strong feeling amongst those in Memphis and those who've had contact with LB... Sorry
 
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