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How is this not payola?

L

Lucylu

Found on Craigslist Boston:

http://boston.craigslist.org/gbs/muc/1503731525.html

Edge Radio Band Promo Package:
„h 8 separate 30 second ads promoting your band running simultaneously on 38 radio stations
„h 1 full length 5 minute on air interview with your band
„h 2 Tracks played during the show your interview airs
„h Interview, ads and tunes podcasted and available for download @ www.lifestyletalkradio.com
„h Links to your band¡¦s website on our home page @ www.theedgeradioshow.com
„h On air mentions of all your bands gigs for the duration of the month in which your ads air
Total price: $ 300 for the entire month. Discounted per spot rate given for multi month commitments.!!!!!!
Reach millions of potential new fans for the cost of a local print ad ! Contact us today for details

john and mark

www.theedgeradioshow.com
 
Disclosure.

As long as it's all disclosed on the air what it is, it's not payola or plugola.
 
DangerousLoner said:
Disclosure.

As long as it's all disclosed on the air what it is, it's not payola or plugola.
Click to expand...

Sorry, I'm not following. Disclosure to whom? Do they dislose on-air the following song/interview is a paid advertisment? Please explain further. Thanks.
 
Lucylu said:
DangerousLoner said:
Disclosure.

As long as it's all disclosed on the air what it is, it's not payola or plugola.
Click to expand...

Sorry, I'm not following. Disclosure to whom? Do they dislose on-air the following song/interview is a paid advertisment? Please explain further. Thanks.
Click to expand...

I'm pretty sure that as long as you air, "this message brought to you by", "underwriting support from", etc., they don't consider it plugola. If they were to play a song for money, but not disclose it on the air, that's when you can get into trouble.
 
It's like a remote package, Lucy. You buy a spot schedule, a bunch of jock mentions that Guy Smiley will be out at Acme Ford this Saturday, and a two hour appearance at Acme with free balloons for the kids, hot dogs and some live call-ins.

Dick
 
itsthesong said:
Lucylu said:
DangerousLoner said:
Disclosure.

As long as it's all disclosed on the air what it is, it's not payola or plugola.
Click to expand...

Sorry, I'm not following. Disclosure to whom? Do they dislose on-air the following song/interview is a paid advertisment? Please explain further. Thanks.
Click to expand...

I'm pretty sure that as long as you air, "this message brought to you by", "underwriting support from", etc., they don't consider it plugola. If they were to play a song for money, but not disclose it on the air, that's when you can get into trouble.
Click to expand...

Yeah... so long as you present it correctly, you can receive pay for music played. It's essentially like saying it is a long-form commercial. Questionable: Yes. Sketchy: Yes. Legal: eh... more like "not expressly illegal." I figure eventually that will change and this discussion will be moot. Gotta love loopholes.

As a musician myself, I find myself torn about whether or not it is a good idea. Part of me goes "hey... I'm going to pay for advertising anyhow, why not this?" especially in an age where, for the independent musician, a recording is almost more of an multimedia advert for the show you're playing upstairs at the M.E. anyhow. However... the snotty elitist artiste in me wonders if you lose a little cred when the song on the radio is so obviously bought-and-paid-for.

Maybe is should just stick to box-wine toasting my artistic integrity, though? ;)
 
Anybody hear Howie doing some interview/ad with a financial planner who hosts a weekend show? It is clearly scripted and Howie makes no effort, but it is set up like a segment of the show the only stated suggestion that the piece is not part of the show is that Howie mentions the weekend show.
 
Interesting. Thanks for all the answers. I wonder how many bands would actually pay to get their music on a station these days? Does radio even break new songs/artist anymore, or do they all 'wait and see'?
 
Lucylu said:
Interesting. Thanks for all the answers. I wonder how many bands would actually pay to get their music on a station these days? Does radio even break new songs/artist anymore, or do they all 'wait and see'?
Click to expand...

That's the million-dollar question.

I heard some label person say (during the height of the recent performance royalty hulabaloo) that "Radio just isn't that important to our overall strategy anymore" (or something akin to that). Really? If it isn't, you do seem to be spending a lot of money sending Reps to my station every week talking about how important it is we spin the new somethingorother

There was an article today, I think it was in Inside Radio but I don't recall and I already deleted the email, about how Radio seems to be surviving as people are getting "tech fatigue." Sirius/XM, Streaming Audio, HD, Zune, iPod... so much coming out in recent years and it seems there's a new one every week. Radio is still (for the most part) the same receiver you've had since 1986 and works just as well as it always have (although some could argue AM has gone downhill in recent years). I think Radio still has its place breaking artists, although perhaps not the same way it once did. As I'm sure fans of the Arctic Monkeys can attest (anyone? anyone at all?), having a whole lot of MySpace plays does not equal unmitigated fame and fortune. Radio remains a good method to get InsertNewArtistHere from the grasp of the hipsters and into your mom's minivan.

New Media seems to take a bit of what College Radio used to do, only without the dead air every couple of minutes and the talk about what's going on in the... um... Student Center at... ::rustling paper:: 6... um.. tonight.

As for whether musicians would buy it... I dunno. I guess if you think it would work than it couldn't hurt. It takes more than 2 spins or so to really get a song out there, though. It might be a good idea for on-the-cusp sort of musicians.
 
Lucylu said:
Interesting. Thanks for all the answers. I wonder how many bands would actually pay to get their music on a station these days? Does radio even break new songs/artist anymore, or do they all 'wait and see'?
Click to expand...

I know one thing even if you spend millions on advertising in Boston Radio you can't walk in and get your song played, someone recently found out about that... real fast.
 
I know one thing even if you spend millions on advertising in Boston Radio you can't walk in and get your song played, someone recently found out about that... real fast.
Click to expand...

On advertising? Probably not. But spend millions on the right indies (independent promoters) and you'll get LOTS of airplay!
 
would that someone be E.B.?

come on down?

If you buy 1430's entire broadcast day for a whole month you can get as much airplay as you want.

and as a side note if you have not seen the Automatics play live, you are missing a GREAT show, even in a small venue like Dante's in Quincy they put on a first class show. Lot's of talent in that band.
 
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