91X has been underachieving for a long time, and Rock 105-3 has taken a big hit in overall numbers since dumping Stern. (Is Mikey repeating history? KSJO's numbers took a big fall, too, while he was there.)
Granted, I have no clue what either station bills, but I'm guessing billing isn't as good as what it used to be. The market for the 18-34 year old audience (and also the male audience in general) seems a bit crowded in San Diego.
There are very few markets, if any, across the country that have as many rock-based stations as San Diego. I also cannot think of a single market outside of San Diego where Clear Channel sees a need to have 3 rock-based stations. Denver is one exception that immediately comes to mind They used to have 3 in Dallas, Houston, and San Jose -- but have since scaled back to two. In Miami, they now only have 1!
I think it's only a matter of time before CC takes either 91X or Rock 105-3 to a Spanish language format. What do the rest of you think?
Granted, I have no clue what either station bills, but I'm guessing billing isn't as good as what it used to be. The market for the 18-34 year old audience (and also the male audience in general) seems a bit crowded in San Diego.
There are very few markets, if any, across the country that have as many rock-based stations as San Diego. I also cannot think of a single market outside of San Diego where Clear Channel sees a need to have 3 rock-based stations. Denver is one exception that immediately comes to mind They used to have 3 in Dallas, Houston, and San Jose -- but have since scaled back to two. In Miami, they now only have 1!
I think it's only a matter of time before CC takes either 91X or Rock 105-3 to a Spanish language format. What do the rest of you think?