How Long Before Movin' Comes To Boston

[Retro]

Four markets are now programming this format. How long and who would pick up this format?

 

[Eli Polonsky]

Four markets are now programming this format. How long and who would pick up this format?

I never heard of it so I Googled it and here's what I found:

"Movin" is a new radio format geared towards women is being marketed all over the country. TV advertising will begin soon. A "Pop Rhythmic Contemporary" format is for women who were 12-24 in 1989 and are now 28-40 who feel too old for hip-hop and bored with rock based Hot Ac and not ready for traditional AC. The core Artists will include Gwen Stefani, Janet Jackson, Gnarls Barkley, Black Eye Peas and Madonna. "Movin" as it is called was created by Emmis Communications a major Media Corp. This format boasts it can help reach the 25-54 aged female audience.

To me, it doesn't look likely for Boston. This audience is already being served here by WBMX "Mix-98.5", a Hot AC which is not all rock based. And "traditional" AC's like WMJX have updated their formats and are already including a lot of these artists, at least in the daytime hours.

Also, Emmis doesn't own any stations in or around Boston. If they have copyrights on the format, any station around here that decides to imitate it would have to use a different name than "Movin'".

But, who knows? Anything can happen. If it really takes off in more markets and gets ratings, perhaps CBS could try morphing WBMX to something more like it, or perhaps Entercom could ditch Mike (though it sounds like they may need to hire DJ's to make this format effective).

 

[Retro]

Yeah, even though I have not heard the format, it seems quite similar to the original Mix 98-5 and what Star was doing.

 

[Brooklyndon]

perhaps Entercom could ditch Mike (though it sounds like they may need to hire DJ's to make this format effective).

[/quote]

DJ's are useless, music should be automated.

 

[Cueburn]

perhaps Entercom could ditch Mike (though it sounds like they may need to hire DJ's to make this format effective).

DJ's are useless, music should be automated.
[/quote]

Wrong place for that thought.... Or are yo just trying to heat things up ???

 

[Smoke]

"Movin" is a new radio format geared towards women is being marketed all over the country. TV advertising will begin soon. A "Pop Rhythmic Contemporary" format is for women who were 12-24 in 1989 and are now 28-40 who feel too old for hip-hop and bored with rock based Hot Ac and not ready for traditional AC. The core Artists will include Gwen Stefani, Janet Jackson, Gnarls Barkley, Black Eye Peas and Madonna. "Movin" as it is called was created by Emmis Communications a major Media Corp. This format boasts it can help reach the 25-54 aged female audience.

Alan Burns Movin AC format (with MP3)

I wasn't aware Emmis had anything to do with it, where is that text from?

 

[JustinT]

I wasn't aware Emmis had anything to do with it, where is that text from?

They don't, their only connection is the affiliation on KMVN/Los Angeles. And supposedly from what I've read around, they aren't even using Burns' consulting, they just pay to use the Movin' name.

As for whether Movin' could work in Boston: haven't we tried this before with Star? Given that Star was Movin' with little playlist direction and probably more rhythmic oldies than a Movin' would play, but otherwise they are fairly similar. While a format like Movin' could probably give a boost to a station with either aging demos or low billing (read: 99.1 and 99.5), none of these stations are likely to change format anytime soon. CBS can't do it unless (as others have said) they convert WBMX into the concept. GM can't really do it either unless they want to sabotage 106.7. Clear Channel's two stations are doing fine, and Entercom seems devoted to WAAF for the near future... which brings 93.7 back into the debate. But seriously, I can't see any Boston stations going with the Movin' rhythmic AC format for the near future: other markets (93.3 Providence?) are another story.

 

[Retro]

They don't, their only connection is the affiliation on KMVN/Los Angeles. And supposedly from what I've read around, they aren't even using Burns' consulting, they just pay to use the Movin' name.

They also just switched the River in St. Louis to the format as well.

I've been listening to the station online today, and it is very reminiscent of Star. One thing that Movin' does play that has been a whole in this market is early 90's dance music. That would be a welcome addition to the market.

 

[SonicOverload]

DJ's are useless, music should be automated.

PFFFFFFFFFFT...

 

[chitchatjf]

I wasn't aware Emmis had anything to do with it, where is that text from?

They don't, their only connection is the affiliation on KMVN/Los Angeles. And supposedly from what I've read around, they aren't even using Burns' consulting, they just pay to use the Movin' name.

As for whether Movin' could work in Boston: haven't we tried this before with Star? Given that Star was Movin' with little playlist direction and probably more rhythmic oldies than a Movin' would play, but otherwise they are fairly similar. While a format like Movin' could probably give a boost to a station with either aging demos or low billing (read: 99.1 and 99.5), none of these stations are likely to change format anytime soon. CBS can't do it unless (as others have said) they convert WBMX into the concept. GM can't really do it either unless they want to sabotage 106.7. Clear Channel's two stations are doing fine, and Entercom seems devoted to WAAF for the near future... which brings 93.7 back into the debate. But seriously, I can't see any Boston stations going with the Movin' rhythmic AC format for the near future: other markets (93.3 Providence?) are another story.

I think that is what they may be doing Movin 98.5!

 

[JustinT]

They don't, their only connection is the affiliation on KMVN/Los Angeles. And supposedly from what I've read around, they aren't even using Burns' consulting, they just pay to use the Movin' name.

They also just switched the River in St. Louis to the format as well.

101.1 St. Louis is actually a Bonneville station. Bonneville and Emmis always seem to be swapping properties though, was it an Emmis station several years ago?

 

[Retro]

My mistake, thank you for the correction!

 

[TowerBuzz]

Movin is really just "Jammin oldies" with a fresh coat of paint. Jammin oldies never came to Boston so it's not likely that movin will either. Jammin oldies was a great format it just didnt have staying power.

 

[Retro]

I thought that Star was in effect Jammin' Oldies with hot AC.

 

[TowerBuzz]

Similar enough. If you can get any tapes of the original Joel Salkowitz Jammin oldies in NY I thik you might like it.

 

[JustinT]

I thought that Star was in effect Jammin' Oldies with hot AC.

At the beginning of Star (early 1999, in the height of the Jammin' Oldies fad), it was very heavy on the JO, complimented by the more rhythmic hot AC tracks of the day.

The Movin' stations seem to place a lot of focus on late 80's/early 90's dance hits, which I don't recall Star placing a lot of emphasis on at any time in it's 6 years. It's hard to keep track of all of the different leans that Star had: at times, it was heavy on JO, at other times it played then-current dance music, and other times was a rhythmic version of WBMX. In some ways, Star was more like WISX/Philadelphia (Philly 106.1) or the 93.1 in Vegas than any of the official "Movin'" stations.

 

[Brooklyndon]

In my opinion there arent enough gays and italian women to support a dance station in Boston. Seems nearly everyone in New York is either gay or italian woman.

Boston is a hard drinking, hard fighting city that listens to rock.


movin won't ever work, star proved that.

although i would like to see the ratings for their midday mix show.

 

[chitchatjf]

It would fill a gap A VERY large gap that is lacking in Boston.

There is NO rhythum station of any kind. WJMN plays ONLY Rap to the exclusion of non rap rhythmic songs.

 

[Retro]

I think if marketed right, Movin could work in Boston. Afterall, like just mentioned, there is a present hole in the market for it.

 

[Brooklyndon]

I think if marketed right, Movin could work in Boston. Afterall, like just mentioned, there is a present hole in the market for it.

xks fills now, and has always filled the gap.