In the first place, it is amazing that a market that small can support 3 commercial talkers plus the whole WAMC "empire", which if rated by Arbitron would probably demolish all 3 combined. Even while there are some in this thread with personal axes to grind the fact of the matter is that personalities and signals have almost nothing to do with it. To think otherwise is to fight over how the Titanic's deck chairs are lined up and what a pr*ck the purser is, the boat is going down regardless. Besides, as this thread indicates, there are people who hang on every word said by PV, Miller and Williams.
PV has a loyal but small following earned through hard work and longivity (PV has never had a dream of "making it big" so he has put it all into the local market). He is a solid 2 share, maybe 2.5, but skews ungodly old. The real value to PV and his station is that it is basically a station run by governement buffs for government people. They are pretty hard-core inside baseball, even with WGY's signal they would have a rough time dealing with that one. After all, only so many Vermonters care about the latest spat between two Colonie politicans over a fence line or barking dog.
WGY is running on reputation and it is only a matter of time before the Grimm Reaper visits upon them again as he has befpre there, and throughout the business, especially Clear Channel. Worse for WGY is that the investment group picking them up is not buying what's left of CC to rebuild, they are buying to break apart and sell. Look for the last live and local show there to be axed after the sale closes and as soon as the bean counters get around to it, if not before the sale (to boost the book value). We are not far from all Chuck Custer radio.
WROW is a little more interesting given that they still believe in actual radio - the pre-New Media kind of radio and are even making a surprising effort to expand. The question for them is whether or not the market still believes in radio. Sadly, most evidence national and industry wide is that they do not. To be honest, given the national profiles of both Miller and Williams (in Williams' case, multi-media) I am surprised that they (WROW) was able to get them in the first place. Epecially when you take into account that the general rule of thumb is that it takes 2 years minimum, more likely 5, before significant ratings results are achieved when a radio station is blown up and rebuilt, as in WROW's case. That would seem that there is a larger commitment in place, which clearly failed with Miller but, rumors aside, Williams appears to be staying put, even if he is doing much of the work from California. Heck, if I lived there I wouldn't move here either!