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how long can Pulse 96.7 last?

R

RadioFreeWorcester

On the other board, a "listener" states they have no ads nor events/remotes. Is EDM on the terrestrial airwaves in LV sustainable? How long before either an all out sale or format tweak/change?

I would imagine the demos make it a tough sell.
 
RadioFreeWorcester said:
On the other board, a "listener" states they have no ads nor events/remotes. Is EDM on the terrestrial airwaves in LV sustainable? How long before either an all out sale or format tweak/change?

I would imagine the demos make it a tough sell.
Click to expand...

It looks like KYLI will no longer have a "Pulse": it was sold Thursday (August 18, 2016) and will flip to Regional Mexican after the sale...

https://radioinsight.com/blog/headl...al-association-acquires-pulse-96-7-las-vegas/
 
As of October 26, 2016, the station once known as "Pulse96.7" KYLI flipped to Regional Mexican. The website left a goodbye message to its listeners.
 
And once again, EDM fails to expand its appeal much beyond the people who are going to the clubs and living the lifestyle. Why radio people continue to try it as a main-signal format in any market is a mystery.
 
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