How long do you all think easy rock 105.1 will be around

[hotpatrick2004]

HMMM i really thought they would invest in this station but apparently not very much. I dont see much in the way of advertisement or promotion for it around town. And they only have one jock mr tommy lee and such an inferior signal. I remember back in spring of 2005 wlrs getting 4 shares i dont see that happening but who knows it could last forever.

But i doubt it but i say at least a year but i will make a wager they will be the first station to go all christmas this year and then of course we will all wonder if it is a stunt for a new format?

Easy rock one 0 five one the only place in louisville you can hear manilow and air supply. Doesnt make the ville seem very hip does it

Oh well good luck easy rock

Opinions

 

[WildcatGuy]

Easy rock one 0 five one the only place in louisville you can hear manilow and air supply. Doesnt make the ville seem very hip, does it?

If I so choose, I can hear plenty of Manilow, Air Supply, James Taylor, or anybody on Pandora, iHeartRadio, Spotify, etc.

Therein lies the problem for any music-oriented radio station trying to make a splash today.

The traditional broadcast business model is based on scarcity of distribution. That is, there is a limited number of places to get a particular product.

That scarcity no longer exists, and it never will again.

 

[WildcatGuy]

Easy rock one 0 five one the only place in louisville you can hear manilow and air supply. Doesnt make the ville seem very hip, does it?

If I so choose, I can hear plenty of Manilow, Air Supply, James Taylor, or anybody on Pandora, iHeartRadio, Spotify, etc.

Therein lies the problem for any music-oriented radio station trying to make a splash today.

The traditional broadcast business model is based on scarcity of distribution. That is, there is a limited number of places to get a particular product.

That scarcity no longer exists, and it never will again.

BTW, along that same line, I read recently that the #1 rated television station in most local markets these days is "DVR".

 

[greg.hahn]

Easy rock one 0 five one the only place in louisville you can hear manilow and air supply. Doesnt make the ville seem very hip, does it?

If I so choose, I can hear plenty of Manilow, Air Supply, James Taylor, or anybody on Pandora, iHeartRadio, Spotify, etc.

Therein lies the problem for any music-oriented radio station trying to make a splash today.

The traditional broadcast business model is based on scarcity of distribution. That is, there is a limited number of places to get a particular product.

That scarcity no longer exists, and it never will again.

BTW, along that same line, I read recently that the #1 rated television station in most local markets these days is "DVR".

And yet, terrestrial radio listenership isn't that far from where it was 20 years ago.

When I was in radio in 1972, people said that the advent of high quality cassette decks and CR-02 tape would kill radio. My mentors laughed at that, and told me that years before that, people said television would kill radio.

Television didn't kill radio, and neither did cassette decks.

The next thing was CD recorders. Then MP3 players. Then satellite radio. Hey... you remember satellite radio? Siriius and/ or XM was going to kill terrestrial radio. I notice satellite radio isn't even mentioned in the post above. (How soon we forget, right?)

What has hurt radio really badly is the FCC caved in multiple times to owners and wannabe owners, to both create a glut of additional stations across the dial, and allow a too few companies to own too many radio stations.

So you get a market like Louisville that now has 26 or so radio stations. For the same reason the DVR is now the #1 TV station in some markets because the pie is divided so many ways, the radio market has suffered because the radio pie is divided too many ways.

And with multiple ownership, it's very easy for the bottom 1 or 2 stations in a cluster to become the redheaded stepchildren. It makes sense to spend 80% of your time working on the stations that make 80% of your money. But then you have your "also-rans"- that just don't get the time and attention they need to be what they could be. They want to put a format on it and forget it- let it make money.

I think that's what you have with WESI. And if that's all you have, it probably won't beat Pandora or whatever the player du jour is. But quite possibly it's meeting the owners' expectations, being sold as a value-added to the spot-buy on WMJM, or serving as a flanker for WXMA.

 

[WildcatGuy]

Just as many people use radio today, but how long do they listen? That's the key. Consumers still cume the medium, but overall time spent listening falls lower every year.

Online services like Pandora have trained listeners to expect a single :30 commercial every two or three songs.

That's a far cry from the 5 and 6 minute commercial blocks terrestrial stations air twice every hour.

Once in-dash broadband connectivity becomes commonplace, the good old terrestrial FM station will have a very tough go of it.

 

[greg.hahn]

Just as many people use radio today, but how long do they listen? That's the key. Consumers still cume the medium, but overall time spent listening falls lower every year.

Online services like Pandora have trained listeners to expect a single :30 commercial every two or three songs.

That's a far cry from the 5 and 6 minute commercial blocks terrestrial stations air twice every hour.

Once in-dash broadband connectivity becomes commonplace, the good old terrestrial FM station will have a very tough go of it.

And they have no local, which was and is the strength of terrestrial radio, and the thing that will never allow Pandora to win. Pandora is the latest music player, and the latest "last straw" for radio in long list of last straws, most of which aren't even around anymore.

But we are quite a bit off topic for this thread.

 

[radiorob2.0]

The person who created Easy Rock is the same person who believe that in 1989 starting a beautiful music station in Louisville would be a good idea. The beautiful music format didn't work, something about demos which is the problem here.

Speaking of beautiful music the processing is Schulke approved because there is none. The entire Louisville dial is a loud, bass heavy market. Dynamic range is wonderful but when everyone else is hugging the redline it makes the station sound weak.

Speaking of weakness, how is in office listening possible with that poor little signal? I'm actually surprised they upgraded to a full Class A 6kw considering the co-channel and adjacent channel separations are at the absolute minimum.

As WLRS it had a fluke of success but Easy Rock aint' gonna cut it.

 

[cardradio]

Not much "local" radio being done in Louisville. I hope you don't include VT as being local. How much local is 105.1 doing?

And they have no local, which was and is the strength of terrestrial radio, and the thing that will never allow Pandora to win. Pandora is the latest music player, and the latest "last straw" for radio in long list of last straws, most of which aren't even around anymore.

But we are quite a bit off topic for this thread.
[/quote]

 

[faaradar]

Just as many people use radio today, but how long do they listen? That's the key. Consumers still cume the medium, but overall time spent listening falls lower every year.

Online services like Pandora have trained listeners to expect a single :30 commercial every two or three songs.

That's a far cry from the 5 and 6 minute commercial blocks terrestrial stations air twice every hour.

Once in-dash broadband connectivity becomes commonplace, the good old terrestrial FM station will have a very tough go of it.

And they have no local, which was and is the strength of terrestrial radio, and the thing that will never allow Pandora to win. Pandora is the latest music player, and the latest "last straw" for radio in long list of last straws, most of which aren't even around anymore.

But we are quite a bit off topic for this thread.

I've heard ads on Pandora for Lexus of Louisville

 

[greg.hahn]

Not much "local" radio being done in Louisville. I hope you don't include VT as being local. How much local is 105.1 doing?

Voicetracking has it's own issues, and overuse of it is a major problem in radio. But it can definitely be local. If talent is talking about the Derby, the Cards, Cats, the mayor, the potholes, Oxmoor, Snyder Freeway, the pool at Tom Sawyer park, the zoo...weater, traffic- that's all local content.

Local ads isn't local content.... unless you have people tuning in for the ads. ;D

As for 105.1- do they at least have voicetracked local talent? Or are they only a music machine? (I don't know- I never listen to them unless somebody says their audio sounds bad.)

 

[hotpatrick2004]

Hey greg you must listen alot then lol

The only talent they have on the station is tommy lee period!!!

No voice tracking of local talent or of any other talent for that matter just tommy lee. Nuttin nada!!!

I cant see this station lasting for longer then a year or two.

Radio one actually invested in this station and got some numbers for it up until 2006 and 2007 then it all went downhill from there.

Well enjoy the manilow and air supply jukebox for now. It wont be there forever

 

[storrs19]

This is the reason I listen to internet and satellite radio.

Local radio? Ha! That's a crock!
Any weather bulletins are a computer generated NOAA radio broadcast.

I tuned in to 84 WHAS over the weekend overnight just to see if anything had changed and of course it hadn't. Same old syndicated programming and national news broadcast with a 30 second recorded weather forecast at the top of the hour.

I remember when 84 WHAS had live local news every hour and half hour 24-7 (well during Joe Donovan's program they usually didn't have a bottom of the hour newscast but I can remember things happening overnight and there was the news team live and local talking about it with Joe Donovan). What a shame those days are gone forever.

Amazingly 720 WGN seems to be mostly live and local around the clock which is a rarity these days and has some nice programming that is not the same old stuff that can be heard on a million stations across the country.

 

[greg.hahn]

This is the reason I listen to internet and satellite radio.

Local radio? Ha! That's a crock!
Any weather bulletins are a computer generated NOAA radio broadcast.

I tuned in to 84 WHAS over the weekend overnight just to see if anything had changed and of course it hadn't. Same old syndicated programming and national news broadcast with a 30 second recorded weather forecast at the top of the hour.

Weekend overnight? Seriously, that's your complaint? :

I think WHAS would be smart to staff the newsroom more than they do, but I'll give them a pass for weekend overnights.

A lot of the time, those computer-generated weather bulletins interrupt the very local programming we're talking about. 6a to 8p, WHAS does a pretty good job of keeping it local. (Except during Rush)

And here's a newsflash for you: weather warnings for our local area are local content, no matter what voice is giving them.

I don't like NOAAs computer-generated voice either, but that's how NOAA does it. You can go with the voice live, or you can read live yourself. It usually gets on the air faster when you let the NOAA voice do it. And it's a voice everyone recognizes, and a lot of people stop and listen when they hear that voice start to speak. That's not all bad.

So WHAS could improve, but they are the most local station in Louisville. And last time I checked, they were still #1.

 

[secondchoice]

Once in-dash broadband connectivity becomes commonplace, the good old terrestrial FM station will have a very tough go of it.

Currently the cell companies are stopping unlimited data plans or throttling your speed.

The only chance for in dash broadband is "Super WI-FI".

http://gizmodo.com/5646259/what-is-super-wi+fi

BTW: Max WIFI will not be free. There is a large part of the population that will not pay for recorded music, or software so radio's "free" will always be an advantage.