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how long do you think 104.5 el sol will last?

H

hykos1045

Guest
Will it be around long enough for feliz navidad? ???

Both the #2 and the #3 doctors office stations signed off... B101 is laughing all the way to the bank. Followed by WOGL and WBEN, whose ratings really ought to spike from Sunny's demise.
 
Won't philly106 cut in on ben? They sound almost the same, or as said, Philly sounds like a female version of BEN.
 
Well it can work in surrouding areas just not philly.

115,072 Hispanics of a total population of 979,788. in Berks/Lehigh/Northampton. This is all according to the census. I really dont know how ratings work but if the station were in Allentown I think it would work. Then there is Jersey... in Camden ... 32,382 hispanics which makes up for 44.2% of there population which is very similar to Reading, PA.

146,856 Hispanics in philly only 10.4% of the population. In new york city there is 25% population of hispanics ... you also have to figure in there will also be non-hispanics that wanna hear this music as well...
 
It is 5% of the population that is Hispanic and no I can't see anyone who is not hispanic listening to this.
 
LAST TIME I CHECKED, THIS WAS AMERICA WHERE WE SPEAK ENGLISH, NOT SPANISH. WHERE ROCK N ROLL AND HIP HOP WERE BORN.
 
Herb999 said:
It is 5% of the population that is Hispanic and no I can't see anyone who is not hispanic listening to this.
Click to expand...
well then how do you explain WSKQ-FM (Tropical) in New York topping the ratings with only 25% hispanic audience?
 
They don't top the ratings, lite fm is the #1 station in NYC 12+ 25-54 and those who have money 25-54.


Let's use your logic here, SKQ gets a 5 share (generous) 12+ with 25% of the population being Hispanic. Using those numbers, Philly has 5% of the population Hispanic, so that 5 share would then be 1/5th of that, a 1 share.

I predict Rumba to start off low 3s then to settle around the mid 2's. Unless that mid 2 12+ is filled with white non redneck women 25-44, you won't make bank.
 
well we could look at the technical jargon all we want but i disagree wit the fact that people other than hispanics willl not listen ... the reggaeton stuff is pretty catchy no matter what race you are .... its grown in popularity across the country and missing on the philly dial ... kinda makes u remind yourself of the freestyle days in the late 80s?
 
Hey cisco -

While I'm happy for you, in that you're enjoying Rumba, you're act is getting a little tired. Enough of the cheerleading already.

Personally, I don't think I'll be doing much listening to the station, as I prefer to understand the language that I'm listening to. I've only heard 1 song on the station that I know to this point, and that's the Shakira song. I've enjoyed hearing that song in Spanish, but not much else.

Admittedly, I don't know anything about any type of Hispanic music, but by listening to the different songs that they're playing, it kind of sounds to me like a big "Mix" of different genres. To quote another station in town (tweaking the liner just a bit), "It's like hitting shuffle on your Hispanic Music iPod".

I'm very surprised that they're not trying a more mass appeal "Spanish" format, like (for the lack of a better term) Spanglish, where they could attract a wider variety of listeners. Personally, I feel they have narrowed their listener-ship pool a little too much.
 
cisco_d said:
well we could look at the technical jargon all we want but i disagree wit the fact that people other than hispanics willl not listen ... the reggaeton stuff is pretty catchy no matter what race you are .... its grown in popularity across the country and missing on the philly dial ... kinda makes u remind yourself of the freestyle days in the late 80s?
Click to expand...

Again, we get it. You want your format on every radio station in AMERICA. Stop kidding yourself. Perhaps someone should send you to the other board. There, you can convene with other like you who feel anything targetted towards Anglo audiences should be eliminated.

BTW, Reggaeton is NOT COOL! PERIOD!!!
 
cisco_d said:
Well it can work in surrouding areas just not philly.

115,072 Hispanics of a total population of 979,788. in Berks/Lehigh/Northampton. This is all according to the census. I really dont know how ratings work but if the station were in Allentown I think it would work. Then there is Jersey... in Camden ... 32,382 hispanics which makes up for 44.2% of there population which is very similar to Reading, PA.

146,856 Hispanics in philly only 10.4% of the population. In new york city there is 25% population of hispanics ... you also have to figure in there will also be non-hispanics that wanna hear this music as well...
Click to expand...

CC is not programming the station for Allentown or Reading, which are (for the 3rd time) DIFFERENT MARKETS. I simply do not see any significant listenership aside from latinos, which amount to about 5-8% of the market's population (I'm being generous). And, of those folks, a lot of second and third generation latinos get counted in these inflated numbers. These are folks who are more likely to listen to Q-102 than to Rumba. These types of stations play better in places with a whole lot of first generation hispanics. Anglophones won't listen for any longer than 3 minutes - ever.

How long it lasts is dependent on CC's comittment to cram Espanol down the throats of America. Realistically, this is a dreadfuil waste of a full-market signal that would have been better spent on talk, alt. rock, active rock, or smooth jazz (yes, smooth jazz). None of which I would listen to, by the way. I give it a year - if CC is honest. Two, if they're not. And, they'll be burning money - the power ratios suck...even in New York. The #1 rated Mega is something like #15 in billing. Even the "real oldies" format has a better power ratio.

At least it will get 100.3 and Free FM off the bottom of the ratings pile. I predict a 1.1 in the first full book. It'll never break 2.0 - not even in 25-54. This ain't New York. And, remember, the "undocumented" among us are not counted in the Arbs!
 
I like mega 94.9 in miami better then Rumba in Philly more spanish hip-hop to it

yes i know i cant understand it but it sounds good to listen too i wish philly had a reggaeton show :(
 
"And, remember, the "undocumented" among us are not counted in the Arbs!"

Ha Ha. Rumba stations are usually programmed for Caribbean latinos. Not many "undocumented" of them in this country. The station may not get huge rating but it will have a dedicated and marketable audience. CC will have a segment all to themselves. That means more money in their pocket, period.

Does anybody know of any CC latin stations that have bitten the dust?
 
Well after the flip ... I listened to it all day the first day. I am in no doubt that this will not do well at all in the area it is serviing. I usually listen to Q and the clubs they send people to for the most part all want reggaeton.

THIS STATION WILL FAIL IN PHILLY! There are you happy I jumped on the band-wagon of hate also I do believe this. I tend to look on the brightside of things tho. It will be great for me and my people while it lasts...
 
Mike said:
I like mega 94.9 in miami better then Rumba in Philly more spanish hip-hop to it

yes i know i cant understand it but it sounds good to listen too i wish philly had a reggaeton show :(
Click to expand...

There is very little Spanish language hip hop. What you are calling "Spanish hip hop" is probably reggaetón, which is NOT hip hop.
 
John Waywoods said:
"And, remember, the "undocumented" among us are not counted in the Arbs!"

Ha Ha. Rumba stations are usually programmed for Caribbean latinos. Not many "undocumented" of them in this country. The station may not get huge rating but it will have a dedicated and marketable audience. CC will have a segment all to themselves. That means more money in their pocket, period.

Does anybody know of any CC latin stations that have bitten the dust?
Click to expand...

Only Puerto Ricans, who have not migrated out of PR for 35 years, are US citizens. There are a million illegal Dominicans in the NY / Phoiladelphia area, too. However, illegals are counted by the census and are recruited for the survey. However, since the Arbitron survey requires giving name and address, we doubt many owuld be included in the sample.

You are very right: Rumba is aimed at Caribbean folks. It, unfortunately, only appeals to about 6% of the Philadelphia population that is Hipanic (of which half is assimilated) so the share potential is very low. But it will be cheap to run and ´probably make a lot of menoey for CC.
 
BRNout said:
[
At least it will get 100.3 and Free FM off the bottom of the ratings pile. I predict a 1.1 in the first full book. It'll never break 2.0 - not even in 25-54. This ain't New York. And, remember, the "undocumented" among us are not counted in the Arbs!
Click to expand...

I predict a 2.2 to 2.4 in the Arbitron for Fall. (I have not heard them called "arbs" for about 30 years)

Illegals are included in the sample, but few particpate. The sample is based on the Census, which conts everyone, legal or illegal.
 
bigoldbooty said:
LAST TIME I CHECKED, THIS WAS AMERICA WHERE WE SPEAK ENGLISH, NOT SPANISH. WHERE ROCK N ROLL AND HIP HOP WERE BORN.
Click to expand...

Keep checking. We're all fascinated to see how things turn out.
 
DavidEduardo said:
BRNout said:
[
At least it will get 100.3 and Free FM off the bottom of the ratings pile. I predict a 1.1 in the first full book. It'll never break 2.0 - not even in 25-54. This ain't New York. And, remember, the "undocumented" among us are not counted in the Arbs!
Click to expand...

I predict a 2.2 to 2.4 in the Arbitron for Fall. (I have not heard them called "arbs" for about 30 years)

Illegals are included in the sample, but few particpate. The sample is based on the Census, which conts everyone, legal or illegal.
Click to expand...

David, I think that your estimate is "optimistic", but we shall see what the upcoming books say. You're betting on 50% participation from the latino audience and I am betting that the younger demos stick with hip hop. As we agree, most latinos in this market are Puerto Ricans. And, they are more likely to be happy with the same stations as the rest of us.

Somewhere, someone in research forgot that all of the "hispanic" audience is not the same and that the tastes of Puerto Ricans in Philly are not the same as those of Dominicans and South Americans in New York. Especially when the share of the population there is 5 times as large.

Again, I predict this to be one market where CC loses their bet on Spanish.
 
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