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How Long 'Til WDBO.....?

S

ShadowFan

Guest
With dismal ratings from PPM...look for DBO either to get off the pot and start simulcasting one of its FMs or start cutting back on the news personnel? I'm surprised they haven't cut back already. WFLF is no threat in the news arena and local CC doesn't believe in the product to invest money for personnel or a simulcast situation. They net too much from the music FMs (althou Magic has got to be hurtin' and they're having trouble selling TKS) to flip an FMer to a an FLF simulcast.
 
And...

It was such a wise and intelligent decision to get rid of Jim Bishop. I can just see how they spent months and months researching that move. Is that woman "manager (?)" still employed there?

Today's "radio" is like you draining one ounce of oil out of your car everyday and then hoping that car will last forever.
 
WPOZ's success in the PPM's -- probably drawing listeners away from conservative talk radio as well as music formats -- is a great example of how investing in the on-air product and putting bodies on the air will still draw listeners. The fact alone that they took over EAS primary when no one else would reflects an ethic of service that goes far beyond the CCM niche.

If anything, the PPM's would be a lesson to 'DBO, 'FLF and others to put more into the product. Of course, their managers will inevitably derive the wrong lesson.
 
I have to tell you guys...no station in town has the staff both in numbers, interns and in professionals that DBO does...they have a very complicated morning show that includes many elements. Also, they have a full blown promotional staff and full time news reporters. In my humble opinion they are those most complete local radio staff in town. I believe you guys are a little unfair in your criticizes-ism of WDBO...I am sure if you were to see as I have how they run that station you would be both surprised and impressed. In a time when most radio companies have skimmed (staffing) in one way or another DBO has remained pretty much untouched in terms of operations. Holbrook is the ultimate radio-pro with over 25 years in the market...that guy is a radio god.
 
Just as another note: there latest hire is Ken Tyndall the WFTV anchor man in the day...that doesn't sound like they are backing down from any PPM rating fight..
 
TKS is one spot ahead of them and the cume is almost dead even. That supports Kabrich's comments that there's no point in moving it to FM.

They're also crushing 540 with Beck and Rush....
 
If they have so much staff and so much talent and professionalism in the office then why not do more LOCAL instead of sounding like just another sound-alike right wing station? Someone once said...when you listen to the first 5 minutes of a conservative talkshow...forget about listening any longer, you've heard the whole broadcast day! Of course, if they were 100% left wing, the same analogy would apply. If the "god" is so "godly" then why not be innovative instead of simply going along with what all the other right wing stations do?
 
And oh yes...if they have so-o-o-o-o-o-o much front office talent with such god ordained people then I guess "god" was off the day they got rid of Jim Bishop. Jim made you feel like part of the family. He was great, he was a pleasure to listen to and he was one of the best parts of WDBO. Whoever they replaced him with is like comparing a 2010 Ferrari to a 1920 bicycle.
 
Face it, does anybody every listen to DBO for more than 15 minutes ... get you Wx, Traffic and a News Blitz and then you move on in the morning. It's not the formula for PPM success. Does anyone that has a career or any "daily purpose" in life have 2-3 hours to commit to conservative talk? [NO]. Without some compelling "local" personality that you almost "need to hear" you're not going to invest hours of your day on any one station - you'll flip around to find what meets your immediate need and move. Hate to admit it, but back in the mid 90's for some reason I had to get my daily fill of Kevin Cruise on JRR (an eclectic rock/talk show mid-day) by listening thru lunch ... nothing compares to that today so, beyond the ride to/from work radio doesn't play a big part in my day.
 
Not just in Jacksonville but a number of NT stations having made the move to FM are seeing better rating's success in the PPM world...
 
A move to FM will eventually happen for WDBO if they plan to remain Orlando's News-Talk leader regardless of what the "nay sayers" and professed experts report. It will have to migrate to FM in order to keep the demos in the 25 - 54 range as the AM listening audience is aging rapidly and, for the most part, not very many under 40 listen to AM radio. News-Talk is a viable format and in high demand, but will eventually have to migrate to the FM band in order to remain competitive in the market.
 
jmtillery said:
A move to FM will eventually happen for WDBO if they plan to remain Orlando's News-Talk leader
Click to expand...

Maybe they don't care if it stays viable. If everything they already have is billing to expectations, there's not necessarily a financial upside for the cluster in trying to save what is already the weak link in the market.

The difference in Jacksonville and Atlanta is that in both cases, the AMs were doing well, and while the simulcast helped the AM's without question, the FMs they used were underachievers (Atlanta, a fringe urban signal 40 miles from town) or non-entities (106.5 in Jax had no track record of success through several formats and owners). Thus the move was a win-win for both frequencies. Blowing up a profitable FM with ratings, in the hope that new listeners find and support your oldest-skewing format is another matter entirely.
 
Parttimer said:
jmtillery said:
A move to FM will eventually happen for WDBO if they plan to remain Orlando's News-Talk leader
Click to expand...

Maybe they don't care if it stays viable. If everything they already have is billing to expectations, there's not necessarily a financial upside for the cluster in trying to save what is already the weak link in the market.

The difference in Jacksonville and Atlanta is that in both cases, the AMs were doing well, and while the simulcast helped the AM's without question, the FMs they used were underachievers (Atlanta, a fringe urban signal 40 miles from town) or non-entities (106.5 in Jax had no track record of success through several formats and owners). Thus the move was a win-win for both frequencies. Blowing up a profitable FM with ratings, in the hope that new listeners find and support your oldest-skewing format is another matter entirely.
Click to expand...

I understand the concept and the reasoning behind what happned in Jacksonville and Atlanta, and no one is suggesting anyone "blow up" a profitable, top rated FM to make room for an AM simulcast. The point is WDBO has much potential and is already the top rated news-talk outlet in the market, so it makes good business sense to eventually make the move to FM to remain competitive and to protect its investment in WDBO. It makes NO sense to "let it go" unless there is no longer a market demand for the format. Your guess is as good as mine as to a time frame when the move to FM takes place. However, it will happen at some point.
 
Regarding WDBO, the last time I was in the Orlando area they were also broadcasting on the HD-2 channel of sister station 96.5, WHTQ.
 
jmtillery said:
I understand the concept and the reasoning behind what happned in Jacksonville and Atlanta, and no one is suggesting anyone "blow up" a profitable, top rated FM to make room for an AM simulcast.
Click to expand...

Really?

jmtillery said:
Well, sportsfans, I guess I wasn't off the mark afterall when I suggested last week that Cox "blow-up" WHTQ in favor of moving WPYO "Power" to the 96.5 frequency and begin simulcasting WDBO on the vacated 95.3 frequency.
Click to expand...
 
Parttimer - YES, as I have already clearly stated once, I completely understand the concept and reasoning behind Atlanta and Jacksonville. The former quote from me that you posted above, as you have known all along, was based on the older diary method ratings that were taken PRIOR to, at the time, the yet to be released first Orlando PPM results. ALSO, if you will please note my previous suggestion, again, based on pre-PPM results, was to move WPYO to the, then as opposed to now, under-rated WHTQ making it possible to move WDBO to the vacated 95.3 position. I DID NOT suggest nor even hint to moving WDBO to the 96.5 facilities.

If you are going to quote me, quote me correctly and include the entire story as opposed to including only the fractional portion that is convenient for you.
 
KE4KLS_Radio said:
Regarding WDBO, the last time I was in the Orlando area they were also broadcasting on the HD-2 channel of sister station 96.5, WHTQ.
Click to expand...

If I am not mistaken, I believe WDBO may still re-broadcast over WHTQ-FM HD-2 while, I believe WFLF may be doing the same with WTKS-FM HD-2.
 
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