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How long until DLR & Carolla numbers?

D

DILLIGAS

Guest
How long is a ratings period and when will we see real world numbers for Stern's two replacements?
 
> How long is a ratings period and when will we see real world
> numbers for Stern's two replacements?
>

An Arbitron ratings period is 12 weeks. The Winter 2006 survey began Jan. 5 and runs through March 29. The first trend of the Winter book (Nov-Dec-Jan) will be released March 2. Phase 2 releases March 30 and the Winter book comes down May 1. Extrapolations of the trends will show (kind of) how the first 4 weeks of the survey are going. "Real world" numbers, the weighted kind, will be available with the release of the Winter survey on May 1.
 
> > How long is a ratings period and when will we see real
> world
> > numbers for Stern's two replacements?
> >
>
> An Arbitron ratings period is 12 weeks. The Winter 2006
> survey began Jan. 5 and runs through March 29. The first
> trend of the Winter book (Nov-Dec-Jan) will be released
> March 2. Phase 2 releases March 30 and the Winter book comes
> down May 1. Extrapolations of the trends will show (kind of)
> how the first 4 weeks of the survey are going. "Real world"
> numbers, the weighted kind, will be available with the
> release of the Winter survey on May 1.
>
Thanks for the info, too bad we don't have a way to compare them now instead of waiting.
 
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