Read what he says about the rumor of Bonneville flipping V100 to country before it actually became The Sound:
"What about the other rumor – that Bonneville might flip the signal to Country? Mt. Wilson FM Broadcasters CEO Saul Levine, which operates Country KKGO-FM in LA, tells us if it happens, they will be in for a fight: “Under that supposition, some have speculated we would just pick up our tail and run…and that is not so. We ain’t leaving—we’re staying. We’ve been doing this for over a year now. We like what we’re doing—my 28-year old son is running the station as GM and my daughter is our legal counsel. They would be in for battle—I have no debt service and we have a far superior signal—a good part of the Country audience here is in south Orange County and up around Lancaster-Palmdale-Santa Clarita. We get in there, they don’t.”
I think that the above statement speaks to how long the station will stay country.... probably a LONG time...