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How Long Will AAR Last on WSAI?

If AAR can not attract an audience on WCKY, who thinks it will on WSAI? Any predictions on how long CC will stick with this failed format? I wonder if they would lease 1360? Good location for a "real jazz" format.
 
Don't look for a hyper-niche like WNOP's old jazz format. There wouldn't be enough ad dollars. I don't know, but is that Salsa I'm hearing in the distance? My bet would be Spanish.
 
CCU has several well performing Hispanic formats to choose from. I'm guessing that CMM is dialing up Hispanics from their palatial Norwood call center to determine the best course of action as we chat. AAR is only still on the air because the Democratic machine is infusing cash to keep them going through the elections...and CCU can use that angle to get some billing onto 1360 between now and November. Then...hasta la vista, amigos!
 
If Clap Channel gets rid of its liberal station, then they need to get rid of all its conservative stations too like WKRC and WLW (which already have much better signals than WSAI).
 
It's called ratings distortion.


Yeah, and Bush won because Ken Blackwell and the evil Republicans rigged Ohio's election results. Get real, bandit. You sound as goofy as Hillary did in Ohio a couple days ago.
 
I don't really care for AAR on 1360, or the conservative talk on the other stations. I would like to see a return to what WCKY was in the 80s, from about 1981 up until Jacor began programming it. A good mixture of live, local talk shows, people like Jan Mikelsen, Mike McMurray, Jim LaBarbara, Dick Norman, and others whose names I don't recall. Sometime in the late 80s or early 90s, they picked up Rush Limbaugh, but still kept some local talk. Except for Jerry and Craig on 55, that element is missing (not counting the shows on 700). With McConnell going national later this month, I fear another local element of talk radio will be gone.
 
Excuse me, Mr. NoWayNoCC, but do you know anything about how Arbitron works? Having been dealing with them since they were known as ARB, I've made the trip to Beltsville (now Columbia), Maryland more than a few times. The only distortion coming out of Arbitron is the occasional misreading of a diary entry. If you think Clear Channel, or any other radio company, has any control over ratings, you're in paranoialand.
 
I can't see it lasting too much longer. The signal is just too weak to get to its listeners.

My guess is that its listeners are NOT inner city types and are actually living out in the suburbs or beyond. The problem is that you can't pick the signal up good enough in the outlying areas. Its even worse at night.

Too bad. I liked to tune in sometimes when the other stations were getting too annoying.

You can tell that no one at Clear Channel really had any interest in trying to promote the show. They had few sponsors, their engineering was ridiculous (two audio feeds playing simultaneously for 30+ minutes?!), allowing that preacher to purchase all its late night airtime. You could also tell it was poorly marketed as they seemed to not have enough commercials and simply played the programs bumper music during quite a few breaks (where there should have been commercials).

This whole setup seemed very fishy from day one. I think it was actually some sort of behind-the-scenes business arrangement and was not really meant to survive. I'm not talking about Air America, I'm talking about Clear Channels handing of it.
 
brian65 said:
I can't see it lasting too much longer. The signal is just too weak to get to its listeners.

My guess is that its listeners are NOT inner city types and are actually living out in the suburbs or beyond. The problem is that you can't pick the signal up good enough in the outlying areas. Its even worse at night.

Too bad. I liked to tune in sometimes when the other stations were getting too annoying.

You can tell that no one at Clear Channel really had any interest in trying to promote the show. They had few sponsors, their engineering was ridiculous (two audio feeds playing simultaneously for 30+ minutes?!), allowing that preacher to purchase all its late night airtime. You could also tell it was poorly marketed as they seemed to not have enough commercials and simply played the programs bumper music during quite a few breaks (where there should have been commercials).

This whole setup seemed very fishy from day one. I think it was actually some sort of behind-the-scenes business arrangement and was not really meant to survive. I'm not talking about Air America, I'm talking about Clear Channels handing of it.

The 1360 signal is really not that bad during the daytime. It's nighttime directional pattern does limit its coverage in certain areas. But regarding your comment about 1360's listeners being on the outskirts, I would tend to disagree. While there are plenty of liberals and democrats in outlying areas, the majority of suburbanites in Greater Cincinnati tend to lean Republican. Butler, Warren, and Clermont counties in Ohio are solid Republican strongholds, and the Hamilton County suburbs tend to vote Republican. The northern KY burbs too. It is the City of Cincinnati that leans Democrat. It is my feeling that libtalk would have more listeners inside the beltway than outside.

I would also disagree with your assertion that Clear Channel has not promoted the format. There was an earlier thread that discussed this, and one of our semi-regular posters here, Arbitorn, pointed out everything that CC had done to push the libtalk format.....they put it on a big 50,000 watt signal, they brought on Jerry Springer who has local ties to this market, they did a huge billboard campaign, etc, etc. And still nobody listened. The Sports Animal on the other hand has gotten fairly good numbers and compliments big brother WLW nicely. It was a common sense business decision to swap frequencies with these two formats. Nothing "fishy" about it, unless you are one of the many conspiracy-minded liberals who promote the whiny and tired theory that George Bush stole the election.
 
keys2 said:
brian65 said:
I would also disagree with your assertion that Clear Channel has not promoted the format. There was an earlier thread that discussed this, and one of our semi-regular posters here, Arbitorn, pointed out everything that CC had done to push the libtalk format.....they put it on a big 50,000 watt signal, they brought on Jerry Springer who has local ties to this market, they did a huge billboard campaign, etc, etc. And still nobody listened.

Rumor I heard was the billboards weren't "bought" by CC...they were paid for by JS's syndication company. If CC were to promote, wouldn't have had promoted the entire schedule?

Too bad KRC can't get a similar deal with WCPO or WXIX as WLW did. Talk about cross-promotion. It's too bad WKRC-TV doesn't see this. The cross-promotion would work wonders for whomever would team up with KRC. Hell, bring back a KRC newsroom. Since it doesn't matter anymore with Helen and the boys down in San Antonio, let's have some real competition!
 
majicjim said:
TAKE THAT SPRINGER AND FRANKEN!!!!

face up to it cc...it's the wrath of dusty! (hoo-ha-ha-ha-ha-ha...hoo-ha-ha-ha-ha ha!)


LOL!!! yes...where's Dr. Creep,Cool Ghoul and Sammy Terry when you need them???
Good one!
 
Whether CC or Jerry paid for the boards is small potatoes; the station was on a 50K and promoted. When you start something new on the radio, it's usually best to big the strongest attribute and push THAT, rather than cloud your strength with a lot of other stuff. Get one plate spinning and the start some others. Whoever was making the call thought Jerry would be the spark plug and so he was the big push. There was a ton of behind-the-scenes effort to make Jerry and his show a success. I don't think it was any one-person's fault it didn't fly. It was a combination of small things that kept it from ever getting started, but no one at CC conspired with anybody to waste that much time and effort to see it fail. If they thought they could make money at it, they'd do it in a heartbeat and they thought they had a plan that would make money. The principals at CC are money-driven above any philosophical or political leanings.
 
I don't recall any other promotion of AA on CKY other than Jerry's billboards.

What other promotion did they do?

Arbitorn said:
Whether CC or Jerry paid for the boards is small potatoes; the station was on a 50K and promoted.
 
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