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How Long?
- Thread starter JayDavis
- Start date
B
busyradioguy
Guest
Hell Mix 102.9 was calling itself "New" for what, 8 years? Maybe more?
I agree, calling yourself "New" should be limited to say the first month or so.
Unfortunately we're dealing with corporate radio, which is often lacking in the common sense department.
I agree, calling yourself "New" should be limited to say the first month or so.
Unfortunately we're dealing with corporate radio, which is often lacking in the common sense department.
To paraphrase a quote from Bill Clinton: "It depends on what your definition of the word "new" is"
The New Lite FM might refer to the new music they play. They might change the lights every week in the control room so they have a "new lite" all the time. The "New" Mix 102.9 is much easier to defend since technically I'm sure their playlist is not the exact same songs in the same order (or mix) each day. Perhaps KVIL is applying the same theory to their playlist too so that each day it's a "new" Lite FM because the music and the order it was played in the day before is not the same.
The New Lite FM might refer to the new music they play. They might change the lights every week in the control room so they have a "new lite" all the time. The "New" Mix 102.9 is much easier to defend since technically I'm sure their playlist is not the exact same songs in the same order (or mix) each day. Perhaps KVIL is applying the same theory to their playlist too so that each day it's a "new" Lite FM because the music and the order it was played in the day before is not the same.
B
busyradioguy
Guest
Well in that case, shouldn't it be, "The New Music Mix 102.9"?
The way Mix uses "The New", implies that the station itself is new.
The way Mix uses "The New", implies that the station itself is new.
Maybe that's the way they registered there name (the new mix 102.9) with the FCC?
B
busyradioguy
Guest
radionosey said:
No such registration with the FCC is required. Even if it was, that'd be real easy to change.
In layman's terms, The FCC assigns each station a facility number, sort of like the address of where you live or work.
B
busyradioguy
Guest
JayDavis said:
Let us know if you win, so we can all do the same.
;D
D
DFW Muser
Guest
You're new until you change formats... Then you're new again.
E
eliseatheduck
Guest
"NEW" has been abused and misused by radio stations since the late 90's. Its almost as bad as watching a 10pm newscast during sweeps and they tell yo ua certain story is "Next" when actually it has 3 stories ahead of it and a commercial break. "Corporate broadcasting defying common sense since 1996."
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