TheBigA said:Who are the top-selling classical artists today? Andrea Bocelli, Chris Botti, and Josh Groban. Not necessarily the ones getting airplay on classical radio. So while classical radio sticks with the war horses, their version of Stairway to Heaven, there is an audience for CHR classical, as it were. But it is still way smaller than the more mainstream formats available to radio.
This is an excellent point. I attend live music concerts and have put on a lot of them over the past 13 years. Nearly all feature performers in their 20s and 30s. Quite a number of bands play classical or jazz/classical or Balkan/classical mash-ups. This is stuff you'd never hear on a KDFC. You'd probably not even hear these folks on the hip NPR classical daily show, "Performance Today", because so many radio programmers are still stuck reading yesterday's news.
One of these is Classical Revolution, a group that began playing at the Revolution Cafe on 22nd Street in SF's hip Valencia/Mission area. Now, they've spread to other cities around the country. Especially check out Aaron Novik's composition on the page for Sqwonk, a bass clarinet duet. URL: http://www.classicalrevolution.org/
And now name me ANY classical radio station that would even touch this stuff. I can't think of any.