How many commercials per hour can you tolerate before you give up& switch?

[gr229]

I've notice from a low of 9min per hr to a high of 23min
The blocks are the worst. The longest I've heard was 10 mins
For me if it's more than 2mins blocks (sometimes less) I'm pushing the button.

 

[AQH]

Which stations, and in what hours are you talking about?

I'm very interested in hearing who does a 23 minute stopset.

 

[gr229]

Sorry I'm being a little vague on the subject....and still will be

I never heard a 23min set (block)of comm ...but have heard 23 mins of commercials in an hour.

Who's playing 23min blocks of commercials? come on dude nobody! (that I know of)

Like I said if it's more than 2mins in any set (block) I switch or turn down the volume.

to quote the Radioprofesser .....just a humble opinion!

The question is how many before you switch? and why?

 

[AQH]

Sorry I'm being a little vague on the subject....and still will be

I never heard a 23min set (block)of comm ...but have heard 23 mins of commercials in an hour.

Who's playing 23min blocks of commercials? come on dude nobody! (that I know of)

Like I said if it's more than 2mins in any set (block) I switch or turn down the volume.

to quote the Radioprofesser .....just a humble opinion!

The question is how many before you switch? and why?

Saying you tune out or turn down the volume after 2 minutes is not an opinion, it's a fact. Saying 2 minutes is too long is an opinion.

Who's doing the 9 and 10 minutes in a stop set? And when was it?

 

[gr229]

Responding to AQH

potato
potatoe
tomato
tomotoe

Every commercial station out there. Or all those stuck on that PPM thing.

KZOK...KOMO at times.. KUBE KISW KMPS KMTT KIRO to name a few.

Where are you at?

Example: and a shallow one!

Playing 1 song then 4spots comm then 1 song and 2 comm. spots.
Listen to a 40min set on KZOK after that what happens..heard up to 8 mins comm then 1 song 4more mins.
That's 12 mins!!! Then you hear station promos. At the top of the hr it gets worse til 0:6 then back to some music..then :21 more comm :42 and some more. THESE TIMES ARE A ESTIMATE!!

Listening to KZOK right now and it's been 4mins since they played a song and their in commercial still.\
and to add KZOK has had 9min block of ads...this one lasted 7mins. and there's 23 mins left in the hour. 2nd set I should add.

Again the question how MANY before you switch? Not who's playing more or what.
Nothing scientific here just a question!!!

Question I'm trying to ask is when a commercial (set) comes on:when do you tune out? 1 min 2min or the whole thing.
Furthermore if this is "company secret" ??? then don't tell. But again 2min and I'm tuning out!!

 

[Darth_vader]

Re: How many commercials per hour can you tolerate before you give up & switch?

About +-3 min., personally, between segments. Generally any longer than that and I'm reaching for the remote to switch it to KOPB or the Oregon WIN. The hours' worth of infomercials and PCP on Pax Net/PAX/I/Ion are the worst.

See, this is a reminder of why public TV is a beautiful thing...... ;o)

(Yeah, I know I live closer to Portland than Seattle. Oh, well.)

 

[TVradioguru]

Personally speaking I LOVE commercials, the more there are the better my revenue targets! Especially the political ones!

 

[AQH]

Responding to AQH

potato
potatoe
tomato
tomotoe

Every commercial station out there. Or all those stuck on that PPM thing.

KZOK...KOMO at times.. KUBE KISW KMPS KMTT KIRO to name a few.

Where are you at?

Example: and a shallow one!

Playing 1 song then 4spots comm then 1 song and 2 comm. spots.
Listen to a 40min set on KZOK after that what happens..heard up to 8 mins comm then 1 song 4more mins.
That's 12 mins!!! Then you hear station promos. At the top of the hr it gets worse til 0:6 then back to some music..then :21 more comm :42 and some more. THESE TIMES ARE A ESTIMATE!!

Listening to KZOK right now and it's been 4mins since they played a song and their in commercial still.\
and to add KZOK has had 9min block of ads...this one lasted 7mins. and there's 23 mins left in the hour. 2nd set I should add.

Again the question how MANY before you switch? Not who's playing more or what.
Nothing scientific here just a question!!!

Question I'm trying to ask is when a commercial (set) comes on:when do you tune out? 1 min 2min or the whole thing.
Furthermore if this is "company secret" ??? then don't tell. But again 2min and I'm tuning out!!

I really don't mean to pick on you personally, but your grammar and sentence structure are incredibly difficult to follow.

Okay KZOK plays spots, I get that. I don't get how you tracked that. Let alone saying there's 23 minutes left in the hour on something posted at 6 minutes past the hour.

And if you're tuning out after 2 minutes, how do you know how long the breaks are for all those stations? Things don't add up in your post.

KOMO does not play 9 minutes of commercials in a row. They're the station that might play 23 minutes cumulatively in an hour, but certainly not 9 in a row.

 

[radioprofessor]

I may be able to assist. I assume most programmers and majopr groups have the commercial tracking software that I have, so this won't come as a shock to anyone, in my humble view.
KOMO and KIRO are running between 15-18 minutes of commercials an hour and lead the market.KZOK, KPLZ, KMPS, run between 13-15 minutes per hour.The rest of the market is at 10-12 minutes an hour. Most commercials per hour are from 6a-9a. Multiple stations are running commercial free hours but load up in the hour previous and prior.

Spot breaks vary from station to station. Most stations are running a two break clock after morning drive with about six minutes of commercial content in each break. Some go as long as 8 minutes in one break and four in the other. A couple of stations are running four break clocks like KJR-FM and KUBE with four 2-3 minute breaks for a total of 10-12 minutes. KPLZ runs a four break clock in some hours and a three break clock in others, it is the most difficult to track and must be running a morphing clock structure or a platoon system. I have not seen anything like it and it makes no sense in my humble opinion.

The Arbitron data for the PPM, which is available on the arbitron website, shows people have much more tolerance for commercials than previously parameters indicated. 10% tune out after spot one, 33% by spot two. The rest will remain for up to six minutes. Fewer longer breaks seem to be the norm for the PPM parameter.

 

[Seattleradiodude]

For me if it's more than 2mins blocks (sometimes less) I'm pushing the button.

You know, KMIH doesnt have any commercials!

 

[larryd]

I don't think anyone, anywhere really cares about commercial quanity. I remember being in radio in the 70s...we would actually have 4 or 5 cuts on the same commercial to keep it fresh. Nowadays, no one cares about quality or quanity, as near as I can tell.

 

[Bongwater]

The very second a commercial comes on, I zap it to another station......

 

[TVradioguru]

Bong, as frequently illustrated here, you are as far from the majority of most radio listeners as one could get.

 

[bossbill]

Our stopsets are no more than 4 minutes, and they often include community events information in that time. We never run more than 12 minutes per hour. When I started in radio a thousand years ago, we were running 18 minutes per hour, with spots between every song. I have heard stopsets from a couple of Seattle stations that were running 7-8-9 minutes. I don't understand the philosophy behind that.

While research shows listeners will stay with the station through a few good spots, how much is that last few minutes in a 9 minute stopset worth?

 

[SeattleObserver]

I have heard stopsets from a couple of Seattle stations that were running 7-8-9 minutes. I don't understand the philosophy behind that.

While research shows listeners will stay with the station through a few good spots, how much is that last few minutes in a 9 minute stopset worth?

I suspect these stations must be doing a lot of national business. The national buys seem to care about nothing other than (well, in diary anyway) AQH ranker with cost per 'point.' I've heard that KFI in Los Angeles has a clock that only takes 2 breaks an hour now but one of those is for 10 minutes.

If I were a local direct client I'd fail to see the value.

 

[searadiofreak]

Even though I work in the industry, as a listener I, too, get irritated by long commercial sets. However, when I invest 5-6 minutes listening to a stopset, I refuse to tune out because I know after that much time, the payoff will be there...as is, back to the program. ESPN is a perfect example. They have quite long breaks, but once I sit through most of it, I will stay there because I know what I want to hear will be back soon. I'm certain many, if not most, listeners have this subliminal stop-watch in their heads. Or, maybe I am giving the listener too much credit.

 

[mightymoose]

Sorry guys but I like my iPod. All hit music, no commercials. Now there's a slogan to hang your hat on.

 

[Bongwater]

Bong, as frequently illustrated here, you are as far from the majority of most radio listeners as one could get.

Maybe, as frequently illustrated here, I simply do not give a damn about YOUR opinions.

 

[Bongwater]

Oh and by the way Mr. "Guru". WHO is this "majority" of radio listeners. And most importantly, WHERE is this "majority" of radio listeners. It just seems like nobody under 35 even listens to what I constantly hear referred to as "old people's technology".

They got iPods and WiMAX. They can listen to whatever they want. They don't need YOU.

 

[AQH]

Bong, as frequently illustrated here, you are as far from the majority of most radio listeners as one could get.

Maybe, as frequently illustrated here, I simply do not give a damn about YOUR opinions.

Not one, but two replies to the same post. Yup, clearly you don't give a damn. ;D