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How many homes in each market have an HD set? Any statistics?

O

OnTexasTime

Guest
Are there any statistics out there on how many of the homes in each market have HD sets in them?

In my home two out of the four sets are HD. I do not have cable or satellite, I use an antenna. I find myself watching the second & third sub-channels of the stations that have them.

It seems to me that when there are enough folks with HD televisions, that the stations will be able to run a crawl on the bottom of their main broadcast channel when there is "breaking" weather or news and show those on one their sub-channels.

I realize there has to be enough folks able to see those sub-channels for that idea to be practical and profitable. Anybody tracking those numbers in the market yet?
 
There's an interesting note about that in this story: (look at item #9)

http://publications.mediapost.com/i...ntEdition&art_send_date=2007-6-27&art_type=10

By the end of this year that story says 36% of US household will have HD sets. Right now it's only 30%. HOWEVER, only 44% of those that have HD sets get HD programming. That means that true HD penetration is somewhere around 13% and will rise to 16% by the end of this year. I have not found anything that breaks this down by market yet. Clearly though, there are some problems with the adoption of this technology if less than half of those who buy a set bother to get it hooked up to watch true HD programming.
 
One of the big issues is that when it comes to adoption of new tech, be it broadband,mobile or HD, the US has fallen behind other industrialized nations. One of the reasons is the fact people havent been seriously educated about HD, another is the fact the feds, broadcast and electronics lobbies hem and hawed for so long on HD standards, then screwed around with the phase out date because they were either too cheap or wanted to "convert" on their own terms.
 
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