The positioner isn't that J is "live and local" it's that the station is "all news".
On the bottom of your reply i read WLYV... When?
I used to own WLYV in Fort Wayne.
Google Play said:CBS Local YourDrive™ has a new design and NEW features to help you manage your daily commute! YourDrive™ delivers real-time personalized traffic reports for the Philadelphia metro area to your smartphone. Hands-free visual and audio reports advise you of traffic conditions on your route, so you're always able to arrive on time.
CBS Philly, CBS 3 and KYW Newsradio 1060 have teamed up for the best traffic app in Philly. YourDrive™ is your personal traffic helicopter! The app utilizes user reports and traffic data from reliable sources to guide you to your destination with ONLY the information you need, when you need it.
Features:
- Hands-free audio traffic report. No driver distraction.
- Monitors traffic when you input a route and as you drive (5 miles ahead on local streets, 20 miles ahead on highways)
*Covers the following counties: Berks, Bucks, Carbon, Chester, Delaware, Lehigh, Monroe, Montgomery, Northampton and Philadelphia in Pennsylvania and Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Mercer, Monmouth, Ocean and Salem in New Jersey.
- Save your most-used routes and receive daily traffic push notifications before you leave home or work
- Push notifications of major traffic incidents that affect the entire metro area
- Choose from a list of 20 local points of interest, such as Philadelphia International Airport, Sesame Place and King of Prussia Mall
- Help other commuters! Report traffic tips to the YourDrive™ traffic center and we'll use your report to update others
It seems that CBS may be considering throwing in the towel on traffic reports.
I don't think it's a one-or-the-other thing. This falls into the category of creating new revenue sources.
Traffic reports can be done better in other ways.
That's not the point. Traffic reports are sponsored elements. You don't drop a sponsored element unless you've got something to replace it with. They will continue to do on-air traffic reports. They may change the way they do them, so they're not using Clear Channel's service. But I have no reason to believe they'll stop unless advertisers quit sponsoring them.
Did you ever see any of the news stories about the riots in 70 or 71 and the torching of their transmitter site?
Unless you're on the road, school closings are best viewed as a chyron, on the local early morning TV news report. At least, that is what we do.The guy from sales speaks. If somebody will buy it, do it - even if it drives away listeners. Listeners don't pay commissions.
The U of M speaks, home of a second-rate communications school. Concern about weather causes spikes. People with kids in school (a) don't listen to all news radio and (b) know how to get the information without waiting for some announcer to finally get to their school. All news listeners are outside the money demos, which means outside the reproductive demos - empty nesters and retirees. Even if all news radio does pick up a few of them, they are doing this by disrupting their regular programming and driving away regular listeners.
No. What was that all about?
WLYV is one of two AM stations I never heard from Ft. Wayne. WGL 1250 even gets a little groundwave into Michigan. Can hear WKJG/WMEE or whatever it is this week on 1380 quite often at night. I received WANE-TV, WPTA-TV, and WKJG-TV quite often in the 1970s.
I listen to WWJ often for the traffic and weather together, and the traffic reports have gotten much better over the years with newer technology. Usually not fast enough to avoid the backup, but it's wise to tune in to avoid backups on I-75 from North of West Branch to Saginaw with Construction and Holiday Weekends. I was a able to avoid a huge backup once that way, finding out a good half hour North of West Branch.
WLYV is one of two AM stations I never heard from Ft. Wayne. WGL 1250 even gets a little groundwave into Michigan. Can hear WKJG/WMEE or whatever it is this week on 1380 quite often at night. I received WANE-TV, WPTA-TV, and WKJG-TV quite often in the 1970s.
That was a long time ago. I was at WLYV from very late 1965 until late 1966. I was one of the first brought in by Mike Joseph for the change to Top-40 on 1/1/66. I left there for WHLO. I used my real name on the air until I arrived in Detroit (CKLW, November 1971) and had to change it to Grant Hudson because there was already a James Reese at WJLB.
The original crew that Mike brought to Fort Wayne was Skinny Bobby Harper, Ron White, Ron Morgan, Bob Todd, Don Beckman and me. Harper, Morgan and Beckman have all since passed and the remaining three (White, Todd and me) are all living in Florida now. I see Bob Todd occasionally; Ron White and I meet for breakfast about once a month.