‘Answer to the question that titles this thread:
TOO MUCH! —given a near-ZERO potential for R.O.I. and near-TOTAL consumer apathy.
Patient analogies [in HD’s favor] that invoke poor Major Armstrong and evolution of the FM band in general are ridiculous... We’re considering band “
enhancement” here—NOT band
invention and the time required to populate it with stations and popular material necessary to attract the public’s interest. FM is
already here,
well-established, and available at
every price and product class. Such an analogy assumes that radio is GROWING in popularity; listeners
can’t get enough of it; and are seeking justification for an excuse to enhance their experience with it...
Nothing could be further from the truth!
FACT:
There WAS a critical mass of consumers MORE WILLING to spend $500 to $1700 within the home component tuner niche market in the 70s/80s than there appears ANY interest in HD radio today. Aside from the Sangean HDT-1 and esoteric product from Magnum/Dynalab, WHEN in the last decade could you recall a premium specialty TUNER available to the mass-market? ...The “
Syncopated Clock” theme has ended—
and YOU CAN’T! This has
very-little to do with “broadcast technology” – it’s much-more about
a CONSUMER’S flittering interest in terrestrial radio—PERIOD! HD at virtually ANY PRICE flounders at the fringe of their radar screens. MULTIPLE surveys conducted for BOTH the radio AND consumer electronics industry clearly indicate such!
A more-appropriate question is:
When will the growth in new HD-capable FM stations slow to a trickle and cease? Nearly all the large-market FM outlets operated by largess corporate radio [that invented and maintain HD on “life-support”] have made the conversion. Who remains as realistic prey for iBiquity and their comrades in the broadcast equipment business? Forget the small markets! ...The dismal prospect for a reasonable R.O.I. [in the largest cities] becomes an
intolerable one in smaller towns. Is B.E. or Harris offering significant “special discounts” on HD hardware to stations in the dreaded “unrated markets”? Likely NOT! The conversion cost for a Class B/C DOESN’T mysteriously augment itself into sensibility because a tower is situated in a town of twenty-thousand! The Humble Hombre gives me cause for yet another “gut-buster” when he pontificates about HD cost for “
a lowly Class A”... GIVE ME A BREAK! ...And I’m to believe that a station with a mere seven-mile 70dBu service radius might justify “lighting up” an expensive 60-watts of HD and expect to re-coop their investment within this century :
