kilamanjero said:
You are saying that them not air CBS News programs aren't a result of them not wanting to "hear the truth about their racist ways" back in then? Or ABC 33/40 (WBMA/WCFT/WJSU) not airing the "Puppy" episode of Ellen didn't reveal their ass-backwardness, either? Uh ok...
The "Ellen" incident occurred in the late '90s, past the scope of where I was going with my post. Matter of fact, at the time I wrote a newspaper column in a small town (Troy, Ala.) and I wrote a piece picking apart the hypocrisy of that programming call -- bringing up the trash-talk programs 33/40 aired at the time, saying "and they have the nerve to pick a bone with DeGeneres??" If a TV station wants to take a 'moral' stand, all and fine ... but at least be consistent about it.
Any case, I 'specialize' in RETRO Birmingham media, and 1998 is hardly retro. ;D
That said:
I'm quite familiar with the shuffling of the programming in the Birmingham market back in the 1950s-1970, but don't act like they were doing "just like many other markets in the South, was indeed guilty of letting the mentalities of the time play a role in program decisions".
There's no acting. It's the truth. Secondary network affils provided a nifty "cover" in most smaller markets. Birmingham was no exception. Some markets practiced it more often than others ... some less often, but there were those much worse than in Birmingham.
There are very few cases of these issues in Atlanta, Nashville, or New Orleans, Memphis, all prominent Deep Southern markets at the time. WBRC along with WRAL-TV in Raleigh, NC, intentionally didn't air CBS News because it's shown how jacked up racial segregation was in the South. Hence, why both of them eventually changed to ABC affiliation now too soon afterwards.
As BPatrick has already pointed out, in WBRC's case it was a Taft-wide decision. This is discussed in Leonard Goldenson's early '90s book about ABC (a good read, if you can get hold of it). What I allude to in my website's TV history section is that Howard K. Smith's doc - "Who Speaks For Birmingham" - WAS indeed in the background. I do not cover this up, and will not dispute that within that Storer-designed building atop Red Mountain there WERE execs who wanted out of CBS for just those reasons. BUT: What I WILL deny that it was a flippant, rash decision made after the doc aired
"HOW DARE THEY?!?! Jack, get Goldenson on the phone....."
However, it sounds like to me you are trying to down play bigotry so that these stations didn't look like spineless cowards they choose to be back then on programming racial integration or LGBTs.
False. I don't whitewash Birmingham's unfortunate past. Did spineless program decisions get made in Birmingham, Alabama? YES. Will I defend them? Mostly, no. (I say "mostly" because any TV station is going to go with the programs that get higher ratings ... 'tis what 'tis).
What I will defend is Birmingham, Alabama in general. It wasn't difficult to find places that made Birmingham look like a shining beacon of kum-ba-yah. Go to Mississippi, my friend. I lived there for a few years ... and made it out alive. ;-)
PS -- Did it occur to you that many programming folks in B'ham and elsewhere were in a very awkward situation? Just because they preempted a show doesn't mean they themselves were bigoted. Look no further than the flap involving Alabama's public TV network, which lost all of its licenses in the '70s due to racist program practices (they reapplied and were reinstated). One APTV official then was quoted as saying, "We had to sleep with George Wallace to survive the '60s." Had APTV aired some of the more controversial NET offerings in the '60s, the state legislature would have pulled the plug on the whole network within 24 hours!
Yes, apples and oranges when pertaining to commercial TV vs. non-comm. But both trees when viewed as consequences from making brave decisions. Some had the gonads (WFTV - ABC affil in Orlando - comes to mind), but others just wanted to survive, job intact, to feed their families. Simple as that. :-/
FYI, WLBT-TV in Jackson, MS was the only station that overtly didn't care with what they were doing thus why the FCC revoked their owners (Lamar) at the time license to broadcast.
Jackson's other station, WJTV channel 12, was even worse (their parent was the locally-owned
Clarion-Ledger newspaper ... let's just say that a nickname given that rag in the '60s was "The Klan-Ledger", and leave it at that). What WJTV
didn't have was a flamboyant station manager who openly bragged about censoring network content on the fly.
United Church of Christ challenged the licenses of both WLBT and WJTV. The difference? WJTV got religion and toned down its behavior. WLBT, otoh, was defiant. There you go.
--Russell