I'm not going to predict any outcome here. As Oaktree stated, enjoy it while you can.
It's going to take a major investor/investment to save the station. And even that it's still a risk because of the low dial position and limited signal plus other governmental factors that could come to play here. To that, I already have a "Plan B" on standby.
Look, I'm going to keep it positive (that's what we are about with the coalition, positivity and proactivity) but at the same time I have to keep this real too. The vast majority of the Pulse 87 staff, past and present, have been nothing but good and kind to us. And not just to me but everyone they meet; I've seen this firsthand. Their professionalism clearly shows on the air as well as during events. I do see the "street team" and other departments busting their butts during the concert events (such as Playland and the one I went to last night, Glo Nightclub in Westbury). One staffer imparticular, I don't know if he was or is a cop but certainly looks it, is definitely "no nonsense". Yet I can't help to think that all that has been happening lately has been a real "morale sinker" for those that work there because, yeah, while yes it IS a job, the people that are working there
LOVE this music! I'm sure none of the staffers that appeared on Monday felt proud to announce that the station was in trouble (special props to Borasio, Showboat and Ruby Tuesday for being as professional as they were during that rough patch). Yet, I appreciate what they and everyone else at the station does
and that is what matters to our community.
To that I say, the Pulse 87 people would be the type of staff I would want to hear and see again once another station here does the contemporary dance format. And
IT WILL appear on another station because if that radio-thon proved something, it showed that there IS the huge fanbase that wants this sort of programming on the air. There
IS demand for contemporary dance. And if corporate still doesn't "get it" because of their lack of understanding regarding the dance format, we'll just keep fighting and educating until they do!
The "usual suspects" of naysayers here and elsewhere will do whatever they can to try to squash with their arguments about dance music never working, along with a certain amount of "ignorance" towards dance music and its fans. Those people you can
NEVER change, and that's okay. They like what THEY like and we like what WE like. "Tomato, ToMAHto". But I will say this.....
attack the argument, NOT THE PEOPLE because you cross a line when you do.
Love or hate Pulse, the station did create an impact. It made an impact without ANY sort of advertising (subway, highway billboards), getting people to think differently to go down to a radio position below 92.1. Pulse provided a compelling reason for people to get back onto the radio dial since all that terrestrial radio is now is "cookie cutter", and no matter how it is packaged, programming wise it is "crap". Despite the finances of Mega Media, Pulse HAS done something to re-energize the New York radio landscape. As much as corporate doesn't appear to be "listening", they're well aware.
Yeah it's for the advertisers, I am aware of that, and not for us. Yet FM radio still is losing more folks (the crowd under 25 has shut the industry out for the most part, since the industry felt that they weren't important to be catered to, the iPod and streams have that sector). And for those of us older folks, we're gonna die off down the road. If you have already lost the under 25 folks, that will eventually become that "desired demo" in the future, then really...what is left?
I'm not going to predict the demise of Pulse because we don't need to. We will continue to support the station until the last day, whether it is 4 months or tomorrow. I hope they
NEVER pull off anything else like this again but we will keep it positive and happy because as dance music fans, that's who we are, positive and happy. The music does that to us
. I see it in the clubs
. You can take away the station, but you can't take away that spirit!
Thank you....
