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How often do you rotate your powers????

  • Thread starter Mid West Clubber
  • Start date

M

Mid West Clubber

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We are a little different than most stations, our powers get about 50-60 spins a week, this being because our station has a much bigger playlist than most,, We really do play all the hits, but we keep the playlist somewhat unpredictable and test alot of records,, Some turn out to be stiffs, and others do really well.. We do lean Adult Top 40 between 6 AM and 3 pm,,, and from 3 pm to 6 were really balanced, and from 6 pm to midnight were heavily rhythmic leaned. We try to be at work friendly during the day since we dont have an AC station here,,, and then lean on more Rhythmic hits at night when the kids are tuned in, since we have no Urban station here either. We also play a good number of Dance Records as well, but they really arent dayparted much,,, though you will hear more Gold Dance like DJ Sammy, Daft Punk-One More TIME,,, Sonique-Feels so good,, Danial Beddingfield=Gotta Get through this,, and at night your more likely to hear the New Dance records that we are testing....
 
No listener will be mad at you for playing their favorite songs too much.

Nobody will sit through 30 minutes of stiffs. Every Top 40 station SHOULD play their top songs more than 100 times a week. Watch the cume of Q102/WIOQ and Hot 957/KKHH go through the roof.

Don't daypart and DO NOT sit on a fence, be what you are, a CHR and play the hits. Fence sitters only alienate the multiple demos they are going for. A jack of all trades is a master of none.
 
We have to daypart, cause we have alot of older listeners at work and we have no AC station, and no ALT Rock station in the market... Its not so much that we lean Adult during the day, its just that we lean more heavily rhythmic at night. We dont play many stiffs either, we do test alot of records, but if they dont generate a buzz they get dropped really quick, plus they are spread out amoung a 24 hr period Anyway, we have 11 radio stations in Indiana, and WBWB is our number one cash cow,,, Why change anything if it already works. Also, keep in mind that we air 2 hours of mixshows-Dance Music every weekday, plus a full NOON hour of retro, plus all the AT 40 and Open house party shows on weekends, plus our Wired 97 interactive on fridays, which is basically a local version of Open House Party... Check out http://www.wbwb.com/ check our playlist and specialty shows... By the Way... (WE are now streaming), so you can listen and judge for yourself.... I cant tell you much more cause of our non discloser contract..... 8)
 
I also use a lot of dayparting in my two situations. Cume is great - and no matter whether you play your powers every 1:05 or 2:15, you will most likely still have #1 cume, unless you have a high cume rhythmic competitor. I would (and do) play our powers every 2:15 because I would rather have a mix of TSL and cume and more share then a ton of cume and no TSL. This works if done right, and there are several stations that do it.
 
The Truthsayer said:
No listener will be mad at you for playing their favorite songs too much.

Nobody will sit through 30 minutes of stiffs. Every Top 40 station SHOULD play their top songs more than 100 times a week. Watch the cume of Q102/WIOQ and Hot 957/KKHH go through the roof.

Don't daypart and DO NOT sit on a fence, be what you are, a CHR and play the hits. Fence sitters only alienate the multiple demos they are going for. A jack of all trades is a master of none.
Click to expand...

Actually, the many listeners will leave if you play their "favorite songs" - especially if they are burned out on them.

Did he ever say he was playing "30 minutes of stiffs?" One stiff isn't going to kill a station.

Right now, the "trendy" thing is to play top songs 100+ times a week... you burn songs out really fast that way and some very mediocre songs can become "powers" when they really shouldn't be. WIOQ is one of the worst sounding stations in the nation. I mean playing your powers nearly once an hour? I've seen it get up to 156x in a week! That's just stupid and more a sign of lack of effort more than anything else.

Do daypart... if it works for you, then GREAT! In this day and age of pre-packaged programming, it's good to see that some stations still actually care enough about their listeners to do what is best for their station and it's ratings during the various dayparts.
 
I know I'm in the minority, but I don't think 100+ spins a week is right. After all, even with the climbing cumes, what's the first thing to come out of the mouths of listeners? "You play the same songs over and over!"

Of course, listeners don't always say what they mean. If the song you play over and over is their number one favorite they're very happy with you. So the real goal is to have only TRUE POWERS in that stack of Powers.

I also realize that there's a difference in a large market vs a smaller market, mainly because of fewer alternate stations in the smaller market. So the large market CHR has to be more aggressive.

On my net-station I turn my powers over < 50 times a week, which comes out to about 3 1/4 hours before repeat, and the TSL on weekdays runs about 80-95 minutes. Weekends pulls that down to a monthly average of just over 69 minutes. I'd like to know the TSL during the weekday work hours, since that's where most of my listening takes place. My point is playing more recurrents and recent gold in place of turning the powers 100+ times a week works for me.

Another thing is pulling songs back to hot recurrent before they've began to burn so much. And there's enough product to keep from playing "30 min of stiffs." If a song doesn't hit #10 before it begins to drop it'll have a hard time finding itself in recurrents.

-amos
 
My current station spins powers at about 100 per week. At my last station, we were in the 60 spw zone (2.5 hours) and our consultant convinced us to go every 90 minutes. We were hesitant as it had never been done in the market. Needless to say our CUME ranking jumped from #6 to #1 in the first book after the spincrease and 3 years later it's still #1. We were also worried about TSL dropping with the spincrease and it remained the same and if anything, it's up a little. It may be the most overused PD cliche but it's so true. When we're just getting sick of a song, the listeners are just warming up to it.
 
how many powers do you guys play?

I run 11 A's (power), 11 B's (secondary) and 9 C's (new). Also Hot Recurrents, Recurrents, Powergolds, and Golds.

Frank72, #6 to #1 cume without losing TSL? Wow, that totally proves I was wrong, at least in that kind of marketplace. What would you recommend on an internet-only CHR outlet? I may have to rethink my programming.

-amos


oh yeah, another question: why do the other current product format stations not do the same thing? I mean, if it works on CHR, why not on New Country or New Rock? I've always had this idea that since you don't typically see new country stations with 100+ spins (or new rock stations) that maybe CHR programmers were wrong in their approach. What's the difference? Or are those formats spinning >100 now, too?
 
amos said:
how many powers do you guys play?

I run 11 A's (power), 11 B's (secondary) and 9 C's (new). Also Hot Recurrents, Recurrents, Powergolds, and Golds.

Frank72, #6 to #1 cume without losing TSL? Wow, that totally proves I was wrong, at least in that kind of marketplace. What would you recommend on an internet-only CHR outlet? I may have to rethink my programming.

-amos


oh yeah, another question: why do the other current product format stations not do the same thing? I mean, if it works on CHR, why not on New Country or New Rock? I've always had this idea that since you don't typically see new country stations with 100+ spins (or new rock stations) that maybe CHR programmers were wrong in their approach. What's the difference? Or are those formats spinning >100 now, too?
Click to expand...

3 powers and 5 sub-powers. I really like the 3 power system myself. I know there are some HOT AC's and ALT stations that spins their powers in the 2.5 hour range (Mix in Vegas I believe is one of them) but CHR is all about instant gratification. Especially with the "millenials". They want it NOW. When they load Katy Perry in their Ipod, they play it over and over and over again. So what's wrong with us playing it every 90 minutes?
 
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