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How safe is 94.7 The Wave after KKSF and WNUA flipped?
- Thread starter SJFAN
- Start date
They are still top 10 in the market... I bet they are safe.
They do well 6+ but I suspect not as well 25-54. I think The Wave is safe for now but I'll bet CBS is wondering if they should simulcast KNX on 94.7 FM.
halloaaryn said:
The issue is that they are somewhere around 12th to 15th in 25-54, and that was the problem in other markets... poor sales demo performance.
AM FM listener said:
So the majority of their listening is 55+? I doubt they have very much listening 12-24.
KKSF didn't have horrible ratings. They were in the top 20 overall. WNUA didn't have horrible overall ratings either. In fact, WNUA was #12 OVERALL! The Wave is #10 over all right now. I've heard some talk around about the fate of The Wave. They say CBS might consider flipping the station.
I personally believe that CBS feels that Smooth Jazz is not feeding their needs. The Wave isn't dominating "the money demographics" that they're looking for eventhough the station is raking in ratings. The Wave is for older audiences and it's the older audiences that aren't spending money. The older audience are staying at home and not going out buying new cars, alcohol, buying new clothes, buying fast food, etc. So this is why Clear Channel flipped these Smooth Jazz stations. They want to get an audience that would attract spenders, not baby boomers.
CBS might consider flipping The Wave to something like an adult contemporary like they did in New York with Lite FM. Fresh 94.7 anyone?
I personally believe that CBS feels that Smooth Jazz is not feeding their needs. The Wave isn't dominating "the money demographics" that they're looking for eventhough the station is raking in ratings. The Wave is for older audiences and it's the older audiences that aren't spending money. The older audience are staying at home and not going out buying new cars, alcohol, buying new clothes, buying fast food, etc. So this is why Clear Channel flipped these Smooth Jazz stations. They want to get an audience that would attract spenders, not baby boomers.
CBS might consider flipping The Wave to something like an adult contemporary like they did in New York with Lite FM. Fresh 94.7 anyone?
M
musicfan101
Guest
i don't think CBS is dumb enough to challenge KOST, are they?radiojomo said:
M
musicfan101
Guest
also i wonder why CBS didn't ever consider flipping 94.7 to AMP radio? i'm pretty sure names like brian mcknight or dave koz demand big salaries..radiojomo said:
Are you kidding me? FM Talk had to pay Adam Carolla, Teresa Strausser, Tom Leykis, Frosty, Heidi and Frank, Tim Conaway and more plus producers plus still had to pay for marketing and advertising. The station DID offset some of the costs by syndicating these shows but STILL how could you ever compare the cost of The Wave to FM Talk?musicfan101 said:
AMP belonged on 97.1 not 94.7...
radiojomo said:
Wave still bills in L.A. unlike Chicago and SF - where apparently the billing was tanking. Expect it to last as long as it can hold respectable revenue.
M
musicfan101
Guest
do you know if CBS ever just considered selling KLSX, instead of just giving up on it?radiojomo said:
Not a sellers market.
But they did decide to give up on a 1.7 and trade it in for a 3.7
But they did decide to give up on a 1.7 and trade it in for a 3.7
It may get to the point where every station is chasing 18-29, 25-49. But given the economy and the velocity (or lack of such) of money among consumers, the upper demos such as 45-54, 45-64 may not be a "bad" place to fish. Conventional wisdom says upper demos don't part with their money as readily as 18-49 year olds and their purchasing habits are ingrained and not easily changed. It's a fair argument, but it's not absolute. Some operators may find it's better to be top five 45-64 than 12th 25-49.
Every stations revenue is tanking.
Survival is a matter of how much debt they are servicing.
I'm guessing their overhead is low.
Reasonably speaking, what possible format option is there?
Survival is a matter of how much debt they are servicing.
I'm guessing their overhead is low.
Reasonably speaking, what possible format option is there?
socalguy said:
Almost everyone is down 30%... so unless it's more than that, they won't be worried.
Element9 said:
The key money demos are 25-54, 18-49 and, to some extent, 18-34 plus subsets of those. (18-29 is not a Census or Arbitron demo, by the way)
A lot of LA radio billing is agency driven, and agencies don't buy much at all over 55, so programming tends to follow the buying patterns.
In answering my own question, it seems a viable format option for CBS to invest in is
in the area of spanish language formats.
With some research and the right hires they could put a scare in Univision in the same way they are taking a huge whack at CC with the AMP format.
in the area of spanish language formats.
With some research and the right hires they could put a scare in Univision in the same way they are taking a huge whack at CC with the AMP format.
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