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How Teenagers Consume Media (a look into the future)

Notice a lot of the reasons given are "high cost". Unlike the US, most teenagers in Britain have no job. I've worked practically every day of my life since I turned 16.

Also, I can't believe the Financial Times published this with all the typos! The Financial Times is one of the great newspapers of the world and should at least edit copy.
 
I'm confused. Are we all looking at the same thing? When I follow the link in the first post, it takes me to the reproduction of a document from the financial company Morgan Stanley. I don't see anything from the Financial Times. The verbiage they attribute to the teen age writer I did not find to be poorly written or full of mis-spelled words. In fact, I did a double take and retraced my steps. It was almost too polished to be by a teenager!

Did I click on the link with the wrong mouse button or something? ;D
 
Goat Rodeo Cowboy said:
Did I click on the link with the wrong mouse button or something? ;D
Click to expand...

Nope, you got the correct link. I'm just guessing, since the URL contains 'FT' that the Financial Times may have republished the original Morgan Stanley article but, like you, I did not find mis-spellings or poor grammar either. It was published for the UK market so has British English spelling.

The thing I found interesting is the almost total lack of radio as an influence in teen's lives now. And TV doesn't fare much better. I can verify this is also the trait of my teens as well. Doesn't bode well for the mainstream popularity of either medium in the future.
 
At the suggestion of a few personal contacts, I have been probing, VIGOROUSLY, into trying to understand Internet 2.0, Social Media, etc. I'm not sure a man my age can run fast enough, long enough to catch up with that trend. I don't know that the world many of us adults have lived in, been formed by, can make the transition with any amount of comfort and gracefulness. But try we must.

It's like jumping in the water with the Polar Bear Club in mid winter, but if you want a place to start, read "The Whuffie Factor" by Tara Hunt. I've got a copy from the library. I will probably buy a copy of my own so I can mark it up with a yellow Hi-Liter and some underlining.

I don't see any radio AS WE HAVE KNOWN IT in the mental gymnastics of Hunt and her contemporaries. I find many of these writers looking over the shoulder of their teenagers to get their next game plan.

Now if you will excuse me, I must go figure out what a BARCAMP is! Then I will trade in my old Journal Books for a Moleskine.
 
And we are surprised, shocked and stymied by this? Broadcasters ... both radio and TV ... have missed the boat on what those "active" 15-24 and 18-34 year olds have been doing this "investigation" of new media for several years and broadcasters have looked the other way.

If it weren't for Mom and Dad paying for the cellphones, the laptops, the desktops, the smartphones, the satellite dish, the iPod, the Wii, Gameboy, et al, where would we be now? Parents are buying what the kids want and then, the kids turn to it with the proliferation of wi-fi, streaming and the available choices that are coming to them, directly ... because parents give in to the instant gratification of "look what I did for my kids."

And we're surprised? I'm not. My parents bought me transistor radio after transistor radio. My first TV set. My first Pong and then Atari gameset. Now, kids are doing it on their own, too, with parent's blessing ... and cash. Abundant cash.

Funny, but in this economy ... I still see kids (and their soccer moms,) at the video game rack picking up the newest, the latest, the greatest ... and at the laptop aisle, too ... while dad is looking at the 72 in. HDTV at Best Buy.

Radio is so lost ... but so is "our" generation. We give everything, then wonder why kids turn on us for what's not "hip" anymore.

And radio ... try as it may, just isn't "hip" as a media so muh anymore.

The kid's right. New technology isn't his fault. He's impressed with it as were were with three-wheelers and Hot Wheels. And it's a shame, really, we didn't pass on the good we had from radio. We give them just the opposite today...what we "think" they want from radio ... but we forget that they bore easily and move on. We tend to stay the same ... and are slow to change to keep up.
 
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