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How The Mighty Fall...

The article certainly reads like a history of several major radio companies over the last 20 years, doesn't it?
 
It's interesting that some people actually find value in tough times. It could be the kind of correcting that's necessary instead of stupidly spending towards things that don't yield much anyway.

I've noticed some people are asking me a lot more lately what kind of return rates can an ad campaign bring. It prevents the Creatives from going crazy with a commercial nobody understands.

If it means these bad times weeds out the bad, then I'm happy. If not, I remember some novelists who said their greatest works came out of sour moods.
 
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