Most "oldies" radio stations in the Boston radio market have turned their backs on the 1950s music format and moved towards 60s, 70s & 80s(God Help Us!). The only radio station in the Boston area that plays them are WATD-FM in Marshfield. They are a strong supporter of the 1950s oldies format(and they've played oldies from the 60s, 70s, 80s, 90s and 2000s, if you believe that).
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HOW TO DEFINE OLDIES!
- Thread starter blackgold
- Start date
Try WXRB-FM (95.1/Dudley-Webster, MA). All oldies 24/7 (50's, 60's and 70's), and NO commercials. And if you're out of the local "footprint", try http://wxrbfm.com and click for the Live365 stream. ENJOY!Greg Goodfellow said:
http://www.cruisinoldies950.com/
Try this Denver station....very good deep selection, especially 60's.
Try this Denver station....very good deep selection, especially 60's.
blackgold said:
Same thing in the Chicago area.WLS-FM plays 60s thru the 80s. Only Dick Biondi will get some 50s records in. Sad but I guess the station managers have discarded those of us who love music from that era.
In light of my continuing observations on music and time, I find there is no such thing as oldies.
There are songs.
Perspective in arbitrary time as we perceive it is irrelevant to music.
If we call 50's music oldies, what should 1920's music be called, Mega-oldies?
Too much focus on ageism. I like to avoid names and labels.
There are songs.
Perspective in arbitrary time as we perceive it is irrelevant to music.
If we call 50's music oldies, what should 1920's music be called, Mega-oldies?
Too much focus on ageism. I like to avoid names and labels.
Silkie said:
AMEN!
Silkie said:
That's a perfectly good definition from a listener perspective. Many station's would love to be perceived as playing "the best danged music."
From an advertiser's point of view, "oldies" means a music core of 60's material and an audience core of 55-64 with lots of spillage. "Classic hits" means 70's music, and a core of 45-54. The big difference is that advertisers do not want 55-64 and do want 45-54. To the advertiser, it's not about "best danged music..." but about "best danged CPP in deliveriing my core customer..."
DavidEduardo said:
Many AM's around the country that still play 50's and 60's have to have an audience core of 55-64+ They're surviving. If advertisers don't want 64+, then these stations wouldn't have a chance...but they do!
It's sounding like from you, that this type of music should not be aired at all, since no advertisers would support it. Maybe for the pre-1950's music..I'll give you that one.
oldies76 said:
Advertisers who use ratings... meaning ad agencies, their clients and large direct advertisers don't buy 55+. The fact is, there are essentially no buys from this kind of client for 55+.
The AMs playing that older music survive mostly by selling to smaller (and lower rate) direct accounts. This means that smaller markets have more of a chance of having such a station make it.
In a few cases, stations that are part of a significant cluster manage to "package" an old leaning AM and get cluster revenue from this.
An example would be KRWZ in Denver, barely in the top 30 in 25-54, but something around 23rd in revenue as it is part of a big sales organization that has multiple strong FMs to enhance it.
In some cases, playing 50's and 60's may produce a viable revenue stream for an AM or very marginal FM, but in most cases there is more revenue for an AM in various kinds of religious, talk and even brokered programming.
This isn't about whether the music is good or not... it's about whether programming based on that music can sustain a business model.
I know this is a tired, wornout argument on these boards, but; I am 69 years old, and obviously love the DooWop and Oldies of the Fifties. I have a new (2010) car in my driveway, a new 46" HDTV, my wife and I shop for groceries and clothing and vacation deals, and things for the grandkids. I cannot believe that there aren't thousands more folks just like me in every major market in the country, yet we are told that the advertisers are not interested in us. I think they are missing the boat on this one.
stilldustyvinyl said:
As has been said before, it's not that 55+ do not buy things... it's that it takes more ad impressions to make the sale. In most cases, advertisers have done research showing that it costs more to make the sale than the profit on the sale. Thus, they do not target 55+ for mass market products.
DavidEduardo said:
Would the acquisition of 103.1 be a good example of this? (see Denver - Boulder thread). Unfortunately, they have a very weak signal based in Limon and cannot be heard in Colorado Springs too good. The landscape in between is mainly rolling high plains.
From what I've managed to pick so far, this new 103.1 has played some pre-64's.
stilldustyvinyl said:
Dusty: You need to give up on commercial music radio. There's nothing for us there. I know that it's tough................we've been listening to radio since we were in our teens. But it's time to cut the cord. There are some great '50s/early '60s stations on the internet. I've listed a few below:
http://loudcity.com/stations/radio-bop/?hide_nowplaying=1
http://loudcity.com/stations/the-doo-wop-express
http://www.cruisin-radio.webs.com/
What's missing on the internet, of course, are the great DJs. But we'll never get those back.
@Fonz - Of course, you are correct and I agree with you, but I had to have my little rant! I do enjoy internet radio when at home, and Sirius-XM when in the car, but somehow it isn't quite the same, as I am sure you know. But this is a new time and place, and I guess the advertising folks know what they're doing. Thanks for the links, I will check them out!
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