• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

HOW TO DISMANTLE A RADIO STATION

A

austingeezer

How to dismantle a radio station, in ten easy steps:

1. First, pay an outlandish price for it. CAPSTAR bought KASE-FM, KVET-FM,
and KVET-AM for NINETY-MILLION DOLLARS ($90,000,000). An
absolute mountain of debt to pay for in ten years.
2. Bring in computers to run the operation. Computers can now play music,
commercials, jingles, and , most importantly, voice-tracking can now replace
live air personalities.
3. Wait for the economy to tank, putting additional pressure on the debt load.
4. Begin to systematically replace key people, like GM Ron Rogers, a program-
savy general manager who built the stations into the huge success that they are.
5. Replace highly-paid but experienced sales people with youngsters, many of
whom have never sold radio time.
6. Cut the promotional budget to nothing. Only enough to buy koozies and stickers.
7. Begin to voice track 7PM to 5AM daily, thus eliminating two on-air positions.
8. Eliminate virtually all news positions, except for a morning news reader. Don’t
concern yourself with covering major local news events; let TV do that.
9. Begin to voice track 10AM to 7PM and all weekend air positions, eliminating
even more air personalities.
10. Finally, eliminate your highly-paid morning air personality and go music-intensive
instead of local, community-oriented talk. Nobody will notice; listeners aren’t
that smart.
 
Step 10 is of interest. The word "eliminate" is used. Mr Geezer are you maybe saying Bob was shown the door and perhaps KVET is spinning it a bit different? :eek:
 
Let's say you'd worked at a job for 20+ years. Then one day, they completely removed all the duties you'd done except for straightening the papers on your desk.

What would your conclusion be?
 
Hard to tell, given that all CC wants from 99% of its properties is that they function like good little iPods with commercials.
 
CC has done an incredible job of making everything the same, none of the properties in this market have a distinctive personality. They play different music, but they produce a truly homogenized product. But such is life I guess...
 
I have a theory that CC hopes to move as many of its listeners as possible to its iheartradio online service and sell the traditional stations to pay the debt. But who would pay that kind of money for the stations in today's market?
 
wether wait for cc to file for bankruptcy and sale the stations at cost in bankruptcy court. i join this board to find out more about broadcasting, regulations and other items. so i will wait.
on my ipod i have over 1200 favorite songs and another 260 favorites songs on cd.s.
 
The market value for stations does seem to be dropping - one bit of anecdotal evidence is a small cluster (3 freqs 2-fm 1 am) that I know of that sold 3 years ago for 2 millions, last year 2 of the three were sold for 750,000 and this year one of the 1 that had been sold was resold for 375.000, and 1 (AM) has gone dark....
 
mmnassour said:
Let's say you'd worked at a job for 20+ years. Then one day, they completely removed all the duties you'd done except for straightening the papers on your desk.

What would your conclusion be?
Click to expand...

if you were a good worker and the company did what was right and not think of you as just an office supply instead of a person for your service of 20 plus years they should find a diffrent job for you.
 
austingeezer said:
How to dismantle a radio station, in ten easy steps:

1. First, pay an outlandish price for it. CAPSTAR bought KASE-FM, KVET-FM,
and KVET-AM for NINETY-MILLION DOLLARS ($90,000,000). An
absolute mountain of debt to pay for in ten years.
2. Bring in computers to run the operation. Computers can now play music,
commercials, jingles, and , most importantly, voice-tracking can now replace
live air personalities.
3. Wait for the economy to tank, putting additional pressure on the debt load.
4. Begin to systematically replace key people, like GM Ron Rogers, a program-
savy general manager who built the stations into the huge success that they are.
5. Replace highly-paid but experienced sales people with youngsters, many of
whom have never sold radio time.
6. Cut the promotional budget to nothing. Only enough to buy koozies and stickers.
7. Begin to voice track 7PM to 5AM daily, thus eliminating two on-air positions.
8. Eliminate virtually all news positions, except for a morning news reader. Don’t
concern yourself with covering major local news events; let TV do that.
9. Begin to voice track 10AM to 7PM and all weekend air positions, eliminating
even more air personalities.
10. Finally, eliminate your highly-paid morning air personality and go music-intensive
instead of local, community-oriented talk. Nobody will notice; listeners aren’t
that smart.
Click to expand...

You just described the old KMFK Jammin 105.9 :D
 
willdav713 said:
austingeezer said:
How to dismantle a radio station, in ten easy steps:

1. First, pay an outlandish price for it. CAPSTAR bought KASE-FM, KVET-FM,
and KVET-AM for NINETY-MILLION DOLLARS ($90,000,000). An
absolute mountain of debt to pay for in ten years.
2. Bring in computers to run the operation. Computers can now play music,
commercials, jingles, and , most importantly, voice-tracking can now replace
live air personalities.
3. Wait for the economy to tank, putting additional pressure on the debt load.
4. Begin to systematically replace key people, like GM Ron Rogers, a program-
savy general manager who built the stations into the huge success that they are.
5. Replace highly-paid but experienced sales people with youngsters, many of
whom have never sold radio time.
6. Cut the promotional budget to nothing. Only enough to buy koozies and stickers.
7. Begin to voice track 7PM to 5AM daily, thus eliminating two on-air positions.
8. Eliminate virtually all news positions, except for a morning news reader. Don’t
concern yourself with covering major local news events; let TV do that.
9. Begin to voice track 10AM to 7PM and all weekend air positions, eliminating
even more air personalities.
10. Finally, eliminate your highly-paid morning air personality and go music-intensive
instead of local, community-oriented talk. Nobody will notice; listeners aren’t
that smart.
Click to expand...

You just described the old KMFK Jammin 105.9 :D
Click to expand...
KFMK actually. And, yes, you are correct. However, they are doing quite will with it being the Beat now, although technically the 105.9 frequency is now the Christian station, but you know what I mean.
 
fredcantu said:
I have a theory that CC hopes to move as many of its listeners as possible to its iheartradio online service and sell the traditional stations to pay the debt. But who would pay that kind of money for the stations in today's market?
Click to expand...
Fred, I have to wonder if you may be a bit right about that. The whole IHeartRadio concept as it stands today pretty much underminds the ability of local sales people to actually bring in money from the terestrial side. Maybe that is their ultimate goal.
 
The whole I Heart radio concept is great for a online broadband connected PC, or a home wireless internet radio or laptop, but for in car listening the weak link is the smartphone receiving the signal from the cell tower. A connection that is severly lacking from Verizon wireless! I have found that the audio from the I Heart Radio stations is of very high quality but then the signal from the tower drops out right when the station I was listening to gets to the most interesting part. Then it's time to just turn it off and turn the music player back on. This weak link needs to be delt with before in car listening ( dashboard or via smartphone) will reach critical mass as far as size of audience. One other weak link is to go from one station to another and hear the exact same program, redundancy is not going to win any ears folks!
 
RadioStarOne said:
The whole I Heart radio concept is great for a online broadband connected PC, or a home wireless internet radio or laptop, but for in car listening the weak link is the smartphone receiving the signal from the cell tower. A connection that is severly lacking from Verizon wireless! I have found that the audio from the I Heart Radio stations is of very high quality but then the signal from the tower drops out right when the station I was listening to gets to the most interesting part. Then it's time to just turn it off and turn the music player back on. This weak link needs to be delt with before in car listening ( dashboard or via smartphone) will reach critical mass as far as size of audience. One other weak link is to go from one station to another and hear the exact same program, redundancy is not going to win any ears folks!
Click to expand...

That is what it is like listening to Portable HD Radio. Cuts in and out and drops signal almost half the time all over Austin. After 1 month of trying it out, I went back to my old analog am/fm cassette Panasonic Walkman.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom