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How to fix WKNR

J

jimmyradio

Guest
Im a sportstalk and radio geek and im bored on a saturday. Since we spend a lot of time talking about how bad WKNR is on this board Im goint to try to be proactive and come up with plan for how to fix that station. Not like its going to happen anytime soon but we can at least have fun with it.

If I ran WKNR under the current Salem ownership this is realistically what I would do to try to fix the station.

1) Overhaul the sound of the station and its imaging. The production they have is horrible. Even if they dont want to spend money on imaging and want to keep Michael Luczak doing all the voicework, the production could still be a lot better. Listen to ANY sports station outside of WKNR - Cincinnati, Pittsburgh, Columbus, Detroit, Chicago, New York... they all have imaging and production that makes KNR look like a college radio station. All current bumpers, sweepers and IDs should be tossed and everything re-done. With all the OCB grads over there you would think they'd have some young talented individuals in the building who could put together much better production material than what they have now.

2) Give Brinda a partner. He's horrible on his own. When he and Kendall Lewis were together they had something good going (until their latter days together) If management had half of a brain they wouldve put Andre Knott on with Brinda from 9-12 - they wouldve worked well together. Problem is management is dumb and now Andre is over at WTAM.

3) Groom some young TALENT and give them a regualar show. Notice the word TALENT. Just because someone is young and works in the building doesnt make them talented. No offense to them but I just dont think any of the young guys currently over there cut it. Andre Knott was the one good young talent they had and now hes gone. If I was in charge I would find a young up-n-comer and give them a regular show - whether post games, a saturday/sunday morning combo show or something. Just give the station one more face and voice outside of Brinda and Roda and add some youthful energy and enthusiasm. I like Mark Schwab and Andre Knott from WTAM but either going to KNR is unlikely. Maybe bring in one of the update guys, Jeff Thomas or Ryan McNoughton for this role. Either would be good. If not they should look around for college grads or maybe steal one of Belfi's kids (get some revenge too) and add some young talent.

Even without major play-by-play WKNR can still be a good station. EVEN with Salem ownership being cheap and stupid it can STILL be a good station. A perfect example is the score in Chicago - they dont have any major play by play outside of the Blackhawks and they actually killed ESPN 1000 in the ratings. All WKNR needs to do is tweak some things and have someone with a clue running the place. I shouldve gone into radio. Instead Ill just go back to being bored and solving all the problems in Cleveland radio in my head.

-jimmyradio
 
> Im a sportstalk and radio geek and im bored on a saturday.
>
Its a beautiful day on the North Coast..nice and warm outside..outside good..>
>
> 1) Overhaul the sound of the station and its imaging. The
> production they have is horrible.

Some of it..yes..all of it...no

> With all the OCB grads over there you would think they'd
> have some young talented individuals in the building who
> could put together much better production material than what
> they have now.

In a totally different universe...perhaps..
>
> 2) Give Brinda a partner.

Find money in the Salem budget to actually PAY a partner..
>
> >. I like Mark Schwab and Andre Knott from WTAM
> but either going to KNR is unlikely.

True that..they'd have to have a total and complete leave of their senses..

>
> Even without major play-by-play WKNR can still be a good
> station.

Please list for me a station without a NHL, NBA, MLB or NFL team broadcast rights that even draws a pulse..that's one of WKNRs major problems that won't be solved anytime soon..you can talk all you want about the Cavaliers, Indians or Browns for hours at a time all day..but if you actually want to hear the games themselves...'KNR is of no use whatsoever..
>
While nosing around ''world headquarters'' this week..I happened upon a fax from a media buyer that listed WKNRs weekend spot rate..you can buy a spot on Saturday and Sunday for as low as...drum roll please..$5

Ouch..

<P ID="edit"><FONT class="small">Edited by Speaker Of Truth on 06/04/05 09:00 PM.</FONT></P>
 
After retaining the rights to one of the major sports franchises (The Cavaliers would help them bring in a younger, hip demo), they should hire a couple of sports vets in the town. Les Levine would be the no brainer - he's got a built in audience (all of them now listen and call into Triv), and adds credibility - he used to have Bob Costas in studio!! They would also be wise to bring in Tony Rizzo - who has the pulse on the Cleveland Sports Fan, and knows how to host a creative/innovative/entertaining talk show (did you get that WKNR..or are you content running the awful Wing it contest??)
 
The Logic of Cleveland Sports Talk Radio

> After retaining the rights to one of the major sports
> franchises (The Cavaliers would help them bring in a
> younger, hip demo), they should hire a couple of sports vets
> in the town.

Welcome to Cleveland, where Les Levine buys time for a local cable TV show (and sells his own sponsors) that doesn't even air on FSN Ohio, and Mike Trivisonno commands a 50,000 watt radio station for 4 hours a day. You figure it out.

I'm not saying it would be an automatic "trade" for me between the two - for one, Triv's PM drive show is not a 100% sports show, or at least isn't supposed to be. He talks about this on a regular basis, and it was the reasoning behind his short-lived Saturday night sports talk show...he supposedly had an urge to talk more sports and do a sports-only show.

(If he were on this board, Triv would leap to the keyboard and slam me, and point to his ratings over the past 5 years or so. Fine, Triv, do that. Just be sure you don't include the only ratings books where you got real competition for that male audience, when WNCX/98.5 aired the now-departed Opie & Anthony. ;) )

But Les Levine *should* be on the air doing sports talk radio, *somewhere*. 'KNR, 'TAM, some other station. Heck, even weekends on 'KNR, but I don't know if he'd bite or if they'd bite. Instead, they have the rotating Young Producer/Intern Show (!!!), and more good weekend hosts like Rich Passan and Dave Milo are nowhere near the microphone.

Of course, if you ask Rich, he'd work for Satan before he'd work for Michael Luczak, if the item in Roger Brown's column is to be believed. :D

I'm beginning to wonder if the answer on "fixing" 'KNR is: blow it up, blow it up real good, and take everyone off the schedule, save perhaps for Romey.

-OA
 
Re: The Logic of Cleveland Sports Talk

>
> Welcome to Cleveland, where Les Levine buys time for a local
> cable TV show (and sells his own sponsors) that doesn't even
> air on FSN Ohio, and Mike Trivisonno commands a 50,000 watt
> radio station for 4 hours a day. You figure it out.
>
> I'm not saying it would be an automatic "trade" for me
> between the two - for one, Triv's PM drive show is not a
> 100% sports show, or at least isn't supposed to be. He
> talks about this on a regular basis, and it was the
> reasoning behind his short-lived Saturday night sports talk
> show...he supposedly had an urge to talk more sports and do
> a sports-only show.
>
> (If he were on this board, Triv would leap to the keyboard
> and slam me, and point to his ratings over the past 5 years
> or so. Fine, Triv, do that. Just be sure you don't include
> the only ratings books where you got real competition for
> that male audience, when WNCX/98.5 aired the now-departed
> Opie & Anthony. ;) )
>

>
> I'm beginning to wonder if the answer on "fixing" 'KNR is:
> blow it up, blow it up real good, and take everyone off the
> schedule, save perhaps for Romey.
>
> -OA
>
As a guy who lives in Buffalo, a short hike up I-90 and makes it to Cleveland half a dozen times a year, this thread interested me because of OA's take, especially on Triv.

Being from Buffalo, I try not to stick my nose into other boards and offer opinions. But much of what's said about Cleveland radio on this board also applies in one way or another, to Buffalo radio. Especially sports talk on WGR, which has a good enough (daytime) signal on 550 that it can be heard in parts of Cleveland.

OA's take on Triv on WTAM and the ultimate WKNR solution ("blow it up, blow it up real good") made me laugh. It also put things into perspective. Whenever I'd listen to WKNR (which, by the way, gets into Buffalo after sunset, though with interference from a Canadian station on 1220) I'd hear stuff that made me wonder "what the hell was going on over there." I figured it was "a Cleveland thing" and since I didn't live there, it was only natural that I didn't "get it."

One thing OA said about Triv vs. O&A was interesting because something similar happened when O&A were on an FM in Buffalo and completely took the younger male listeners away from sports talk WGR 550 in PM Drive and Chuck Dickerson (aka "The Coach"), a gasbag who once coached with the Bills and got canned by Marv Levy.

Dickerson had massive 25-54 Men (many by default) but when O&A hit the air on WBUF-FM, they took almost ALL of Dickerson's 25-34 Men and lots of 35-44's too.

Dickerson, who used to run his mouth on the air about "being number one with men," slipped to 5th place 25-54 Men and never knew what hit him. After that, only the die-hard sports fans listened. Eventually, Dickerson "retired" and moved to Florida. The reality is, he worked himself out of that job because he was overpaid and under-rated and when his contract was up, management said "buh bye."

One other thing, WGR had no sports franchise at the time. WGR once had the Bills during the team's glory years in the early 90's and Sabres as well,but lost both teams because Dickerson alienated them. Only recently did the station again pick-up the Sabres, just in time for the NHL to lock out the players.

In these parts, the Bills own the joint. Sabres season (when there IS one) doesn't begin until the NFL season is over and the Bills are done. It's a bee-yahtch running a sports station without some kind of major league franchise... and no, the Buffalo Bisons IL farm club of the Tribe isn't "major league."

Even in Buffalo.
 
WTAM and Triv's "Default Audience"

> OA's take on Triv on WTAM and the ultimate WKNR solution
> ("blow it up, blow it up real good") made me laugh. It also
> put things into perspective. Whenever I'd listen to WKNR
> (which, by the way, gets into Buffalo after sunset, though
> with interference from a Canadian station on 1220) I'd hear
> stuff that made me wonder "what the hell was going on over
> there." I figured it was "a Cleveland thing" and since I
> didn't live there, it was only natural that I didn't "get
> it."

Here's the thing: WKNR used to be much, much better. Honest. Mostly, well before it moved from 1220 to 850. The specifics have mostly been addressed by others on this thread.

But for me, the beginning of The Fall of WKNR was the rise to prominence of Bruce "I LOOOOOOVE YA, CLEVELAND!" Drennan. Bruce came to Cleveland in the mid-80's, doing his schtick at then-talk formatted WBBG "SuperTalk 1260". He's bounced around the market, though not usually in a "prime time"/drive time capacity. He did Indians pre/post game for a year or two.

WKNR, under Salem, hired him to do morning drive ("Mornings With Drennan", complete with awful showtunes), then moved him into middays, bouncing Greg Brinda off the air. Of course, Brinda returned when Drennan got into legal hot water.

Cleveland is a town that embraces its long-time sports (and media) personalities. But Bruce is the worst of the lot. WKNR has let go or not hired a good half-dozen high-profile sports personalities who are better than he is.

The only thing keeping that station on the air as a sports station is Jim Rome. Period. Brinda's doing OK, Roda's probably getting his lunch handed to him by Triv, and the morning show (ESPN's Mike & Mike) supposedly gained some in the most recent book. But it's all unimportant next to Van Smack. If Premiere/CC managed to pull Romey from 'KNR, they're a step away from Solid Gospel 850. (Well, maybe not THAT bad.)

> One thing OA said about Triv vs. O&A was interesting because
> something similar happened when O&A were on an FM in Buffalo
> and completely took the younger male listeners away from
> sports talk WGR 550 in PM Drive and Chuck Dickerson (aka
> "The Coach"), a gasbag who once coached with the Bills and
> got canned by Marv Levy.

O&A were only around for what, a year and change? And in two rust belt "lunch bucket" markets, they managed to torch two high profile PM drive shows on AM in the ratings. Triv's crowed about his ratings for some time. But he lost the male ratings crown to O&A, and I believe even in their first book (!!).

Would O&A have had staying power had they not aired that infamous "Sex in a Church" stunt? I don't know...that's not my point here. My point is that Triv and 'TAM are vulnerable to competition for that male audience. And at least some of those numbers he gets are due to being on WTAM. The station has built itself to the point that hog calling and polka music could probably make it show up in the top 10 in Cleveland. (Every day, someone in Independence mouths a quiet "thank you" to former Indians owner Dick Jacobs for the mid-90's. :D)

Like your "Coach" up there, Triv gets most of the male audience by default. Who are they gonna listen to? There's no talk format competitor in market. The only other sports option is 'KNR's Kenny Roda, who is serviceable at best.

Thank you for the kind words...come on down here to the Cleveland board anytime! :D

-OA
 
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