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How to improve radio

H

Harlow

Lets do something constructive here.

What would you do to improve radio in Central PA?

I will pipe in my suggestions soon.
 
The 1st thing that we to do John is to go back to why we got into the business in the first place...BEING ON THE AIR!!!!! Imagine that, a live body in the studio taking calls playing requests and developing a following with the listeners. Everything is about saving money which is important but having the same body as 3 different identitys on 4 different stations is ridiculous. Radio is supposed to be about the listener. Theres too many hours especially on evenings and weekends where theres no one in the studio to take calls and make shows interactive. Its probably better to run a satellite show on a saturday night instead of voicetracking. At least theres some interaction even if its with a satellite jock.
If we continue to ignore the on air product by downsizing good people out of jobs and forgetting what radio is really about then we'll not only have no talent for the future but have no product to sell. MORE LIVE BODIES JOHN!!!! MORE LIVE BODIES!!!!!
 
Is this a self-induced rhetorical question?
(Which has been banned in most southern states.)
I'll indulge myself. (Again, banned.) To save radio does not necessarily mean turning back the clock.
We will never again prop our feet on the record rack and suck down a carton of ice tea while reading the Star Magazine.
Radio industry will find its niche. It still has three strengths: local, local, local.
 
I'll very gently and congenially disagree with Mr. Hoo Hoo about turning back the clock.

Not the technology clock, but the regulatory clock--to the time when companies were limited to owning a handful of radio stations and were not allowed to buy or sell stations for several years. The consolidation and trafficking (sp?) of stations like so many pieces of real estate has turned the entire industry into a game of "how cheaply can we run them, so we can turn around and sell them for even more?"

Those regulations can be changed. Hell, they were changed to make this mess! Call your congressman.
 
Radio will continue to circle the drain until someone opens up the business again. Congress needs to throw ownership rules into Mr. Peabody's Wayback machine and set the dial for 1974. It then needs to inform the FCC that it will no longer tolerate it turning a blind eye to a host of "small" matters of enforcement such as city of license. This, of course, would require Congress to grow a spine and tell the NAB to hit the bricks.

We need new money as well as new ideas to breathe life back into the beast. None of that is coming from Clear Channel, Citadel, CBS, et al.
 
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