One thing you need to remember is that the only wireless part of cellular is the last mile. Everything else connects to either a wired or fiber network. If you increase the number of cellular users and the bandwidth they require, you need to reduce the size of cells so you can repeat frequencies more often. That means more cell towers, and more infrastructure to allow those cell towers to communicate with the rest of the network. None of that is cheap, but it's going to become necessary if the telcos are going to offer decent 4G support, and that means YOU'RE going to pay for it one way or another.
With the problems of handoffs, multipath, and other technical glitches, OTA broadcasting actually works very well, and may look like a bargain. Added data streams through RDS and coordination with other services could bring in NTR dollars as well. The limitation is that it's one way. The advantage is that it's dirt simple to operate. Traditional radio may be around a lot longer than some people think if the programming is worth listening to.
With the problems of handoffs, multipath, and other technical glitches, OTA broadcasting actually works very well, and may look like a bargain. Added data streams through RDS and coordination with other services could bring in NTR dollars as well. The limitation is that it's one way. The advantage is that it's dirt simple to operate. Traditional radio may be around a lot longer than some people think if the programming is worth listening to.