With the numbers RFF is getting already (number 1 rock station except in morning drive), and P&S over at MMR (number 1 in all Philly) You gotta wonder if radio one never planned to blow up Y100, and paid to keep P&S, how well would this station be doing now? Granted Radio one had no idea PPM would be coming so soon, or the effect they would have on rock, but still I think killing off Y100 for the beat (or should I say for praise?) will go down as one of the dumbest moves in Philly radio, especially considering the beat overall hasn't done any better on the stronger signal of 100.3, while praise is towards the bottom of the ratings.
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How well would Y100 be doing today?
- Thread starter Irishfl
- Start date
Revisionist thinking definitely says Radio-One was silly to dump Y-100. Without a Y-100 going away, there wouldn't be an audience to become disenfranchised on the FM dial, there wouldn't be the idea that Radio 104.5 could come in and be the "savior" to the former Y listener's FM needs. Neither YSP nor MMR was willing to do anything more than skew slightly more alternative (on the harder, edgier side of the format) so as not to alienate their respective core audiences. If either had tried to become the replacement for Y once the format was dumped, then 104.5 might still be playing softish AC or Spanish music.
104.5 isn't totally a clone of the former Y-100 either. Some of the reason for that can be chalked up to the newer artists that took the alternative world by storm in the time between the demise of Y and the advent of WRFF. Some more of the reason: Y had a good number of years to develop a personality to the station; 104.5 cannot get that overnight.
104.5 isn't totally a clone of the former Y-100 either. Some of the reason for that can be chalked up to the newer artists that took the alternative world by storm in the time between the demise of Y and the advent of WRFF. Some more of the reason: Y had a good number of years to develop a personality to the station; 104.5 cannot get that overnight.
The playlist had taken a dive after Dan Lerner sold the station in 2002. It had been going downhill prior to then anyway, as I believe a lot of media outlets were slow to catch on to the fact that the "rap-rock" genre was not exactly gaining fans anymore. Any hypothetical situations involving a still-active Y-100 with P&S in 2007 cannot include Radio One, as it is their mission statement to flip stations to urban formats and they would have looked for any available excuse.
If Lerner had sold to another independent owner, who knows? McGuinn and Co. would still be shaping the playlist the way they want to, P&S would still be killing everyone else in the morning drive slot, and they'd probably be still hanging around with WMMR and WYSP the way they were in '04.
Although I am personally grateful that Y-Rock is now able to do whatever they please with their playlist under XPN, free of the restraints of a commercial music station. I volunteer for those guys now, and it's impressive to see how they run Y-Rock as though it were still Y-100, even though the vast majority of the people staffing the station do it in their spare time.
If Lerner had sold to another independent owner, who knows? McGuinn and Co. would still be shaping the playlist the way they want to, P&S would still be killing everyone else in the morning drive slot, and they'd probably be still hanging around with WMMR and WYSP the way they were in '04.
Although I am personally grateful that Y-Rock is now able to do whatever they please with their playlist under XPN, free of the restraints of a commercial music station. I volunteer for those guys now, and it's impressive to see how they run Y-Rock as though it were still Y-100, even though the vast majority of the people staffing the station do it in their spare time.
carnyfeet said:If Lerner had sold to another independent owner, who knows? McGuinn and Co. would still be shaping the playlist the way they want to, P&S would still be killing everyone else in the morning drive slot, and they'd probably be still hanging around with WMMR and WYSP the way they were in '04.
The thread is a counter-factual about Y-100, but I think we're supposed to assume that everything the other stations did, other than P&S on MMR (so, who is on MMR in mornings under this scenario?), still actually happened. Which includes WYSP flipping to Free-FM at the end of '05.
aindik said:carnyfeet said:If Lerner had sold to another independent owner, who knows? McGuinn and Co. would still be shaping the playlist the way they want to, P&S would still be killing everyone else in the morning drive slot, and they'd probably be still hanging around with WMMR and WYSP the way they were in '04.
In that case, I think YSP flips back to rock last month after a dismal showing in the ratings, and WRFF never happens. Hell, maybe they flip sooner after being trounced by two music stations rather than one?
The thread is a counter-factual about Y-100, but I think we're supposed to assume that everything the other stations did, other than P&S on MMR (so, who is on MMR in mornings under this scenario?), still actually happened. Which includes WYSP flipping to Free-FM at the end of '05.
R
RunWithScissors
Guest
great.
carnyfeet said:aindik said:carnyfeet said:If Lerner had sold to another independent owner, who knows? McGuinn and Co. would still be shaping the playlist the way they want to, P&S would still be killing everyone else in the morning drive slot, and they'd probably be still hanging around with WMMR and WYSP the way they were in '04.
In that case, I think YSP flips back to rock last month after a dismal showing in the ratings, and WRFF never happens. Hell, maybe they flip sooner after being trounced by two music stations rather than one?
The thread is a counter-factual about Y-100, but I think we're supposed to assume that everything the other stations did, other than P&S on MMR (so, who is on MMR in mornings under this scenario?), still actually happened. Which includes WYSP flipping to Free-FM at the end of '05.
There was another part to this post here, and now it's gone. What happened?
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