I like the idea of Bounce TV and it's African-American oriented programing, but I wonder what it's chances are. They've got a few problems which will be hard to overcome. I can't imagine what full powered affiliates they would get in NYC, LA, or Chicago. Newscorp certainly wouldn't be interested. Is there a chance CBS stations in those cities might take the plunge? ATL and DC are also crucial. Newscorp would again pass in DC. Is there a chance Gannett might take Bounce in those cities and maybe in Greensboro too? What about WPCH in ATL? Sure, LP stations would be glad to take Bounce in any of these cities, but I don't see that being adequate. Another problem would be cable carriage in markets where Bounce is broadcast OTA. I don't see cable companies stepping up to carry the service like they have with THIS, ME, and others (in most cases they've been forced to carry those stations because of their agreements with local stations, but it would take several years before the same could be true with Bounce. And, of couse, we know sat carriage is out of the question.
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How will Bounce TV do?
- Thread starter fortmill
- Start date
(Source: Atlanta Journal Constitution)
It seems like they are on the right track, not trying to compete directly with Me-TV and Antenna TV or ThisTV.
The problem will be finding subchannels. In Chicago RetroTV landed on a small LP station few people can see. If Bounce TV is going to be a success they are going to have to find subchannels on decent TV station.
In Chicago WJYS has about the only decent signal they could use.
The Top 25 Markets For African Americans are:
01-New York City
02-Atlanta
03-Chicago
04-Washington
05-Philadelphia
06-Los Angeles
07-Detroit
08-Houston
09-Dallas / Ft Worth
10-Raleigh / Durham
11-Baltimore
12-Miami
13-Memphis
14-Charlotte
15-Norfolk
16-Cleveland
17-St Louis
18-Birmingham
19-San Francisco / San Jose
20-New Orleans
21-Orlando
22-Tampa / St Petersburg
23-Richmond
24-Jackson (MS)
25-Columbia (SC)
(Source: Nielsen)
This isn't to say Bounce TV won't appeal to other races than African Americans, but they will need to pull in affiliates in these markets especially if they want to succeed
Interesting list, Mark. If Bounce could get the CBS O&Os (including WUPA in ATL), they'd be in business, but I assume CBS, like ABC and NBC, have their own plans for their subchannels. Rupert Murdock has subchannels available in the top 7 markets, but it's hard to imagine that happening either, and I'm not sure Bounce would get in bed with him anyway. More realiatically, Bounce might get CBS's secondary O&O's---WUPA, WPSG, KCAL, WKBD, WSBK, which would help, but NYC seems impossible--maybe WSAH? Raleigh/Durham also seems impossible: SINclair might have an opening there, but that's hard to imagine too.
fortmill said:
OK - I know that Newscorp won't be interested in Bounce TV as a secondary sub for their Fox stations, as they don't put secondary subs of any kind on their O&O Fox stations, but they also own MyNetworkTV stations. Why wouldn't they be interested in Bounce as a secondary sub of a MyNet station?
Mark said:
I was gonna say that if Bounce can convince WJYS, they have a chance to be on a full market signal for Chicago. With WJYS's marketing of their station, I don't know if they'd be interested. Depending on the programming, it might make more money than their brokered religious sermons & infomercials. If that were the case, then having it on the main channel would guarantee people seeing the channel, as the main channel is must carry. With digital TV, they could have it both ways by having a channel of their brokered programming & another with Bounce TV. The 4 major networks, WGN-TV, & WCIU will show no interest in the station. CBS currently has no subchannels, but they plan to add 1 or 2 of their own programming in the future. NBC has every intention of promoting Nonstop on all their NBC O&O stations (NBC only, & not Telemundo stations), along with Universal Sports. ABC has both an HD & SD version of Livewell Network (ABC O&O only stations have Livewell in HD), & they're happy with it. Fox has no subchannels & doesn't believe in them, except in markets where they have a duopoly (usually an MNT station), & the other station isn't available to the entire market. That is the only time Fox will use a subchannel to simulcast their secondary station on the Fox station subchannel to reach the rest of the market. WGN-TV has Antenna TV. Lastly, WCIU has both This TV & MeTV, along with locally programmed MeToo, plus locally programmed The U & The U Too.
So for Chicago, unless they can get on WJYS, then their only chance will be a low power station, & WPVN-LD would otherwise be the only one that would pick it up. I'd be surprised if WOCK-CD were to pick it up, & that station is even worse to pick up, due to only broadcasting at 300 or 810 watts on channel 4, & most people don't have the antenna needed to pick up this station.
Just realized there's no chance CBS would take Bounce on any of their O&O's. They own BET/Centric, which will be a direct competitor! Bounce better hope they can get WJYS in Chicago. How about KWHY in LA? A spanish language station, they've just been sold. Do they presently have any subchannels, and would they program a non-spanish subchannel? WMYD might work in Detroit. Do they presently have subchannels? Belo's secondary station (KFWD?) might work in Dallas, but if so why haven't they already announced, since Belo's Houston station, KHOU, has already signed up. To me, full powered signals are a must in ATL and DC--is Gannett out of the question? If so Bounce is in trouble in DC. Would WPCH be an option in ATL, or would Time Warner/Meredith be interested? Heres a long shot...what about the ION O&Os? I know they already have several subchannels, but would they drop one, or squeeze one more in?
fortmill said:
Ion O&O stations are a long shot. They program all 3 of their networks: Ion Television & have it in 720p HD, Qubo, & Ion Life (XX.1 - XX.3 in that order). They had Worship on XX.4, but dropped that last year, & reallocated all the bandwidth from that subchannel to the main channel. The only way I could see Bounce TV on Ion O&O stations, is if Bounce TV pays Ion Media to carry it on XX.4. Otherwise, I don't see Ion Media picking up the channel. It would get Bounce TV in the largest markets, including New York, Los Angeles, & Chicago if a deal could be reached with Ion Media.
I could see Belo adding Bounce TV if they really show interest. They did pick up ABC's Livewell Network on 5 of their stations. For the ABC stations that they own, it could be possible to add Bounce to their ABC affiliate, if they downgrade the HD channel to 720p (what ABC uses) instead of using 1080i on their ABC & MNT stations.
The smaller markets with enough channels have affiliates, & seem to show more interest in most of these subchannel networks than the largest markets with the networks themselves owning most of the stations. For Chicago, if it weren't for Weigel Broadcasting getting into the subchannel business with MeTV & This TV, WCIU would be the only station of Weigel's that would carry some of these networks.
I'm expecting much of their money to come from sports. I'd think a small network of 8
stations could make a college football game profitable or break even.
Then they will have some African American movies, which nobody except maybe BET
is trying to market right now. I'd expect some religious shows which are probably easy
to produce or sell time...........and gobs of infomercials 2-7AM.
25 affiliates might be enough to keep their heads above water.
stations could make a college football game profitable or break even.
Then they will have some African American movies, which nobody except maybe BET
is trying to market right now. I'd expect some religious shows which are probably easy
to produce or sell time...........and gobs of infomercials 2-7AM.
25 affiliates might be enough to keep their heads above water.
@Pat--the ABC O&Os are already carrying Livewell--in HD and SD (!) so there's not much chance there. @gregg--you've got a point, CIAA atletics are intensely popular in the southeast, and Bounce already has a pretty good network there, though they really need to be in ATL and Raleigh/Durham. How many subchannels do Univision Atlanta and Univision Raleigh carry (I know they both do Telefutura)? Is that a possiblility?
These are the announced 16 cities so far.....
Houston, Cleveland, Akron, Charlotte, Cincinnati, Indianapolis, Hartford, New Haven, Norfolk,
Dayton, West Palm Beach, Fla., Birmingham, Memphis, Louisville, Mobile and Richmond, Va.
from the article below........
Bounce has the rights to nearly 400 motion pictures through multi-year licensing agreements with NBC/Universal, Sony Pictures, Codeblack Entertainment and Image Entertainment. The network also a multi-year rights agreement with Urban Sports Entertainment Group (USEG) to televise both football and basketball games from the nation’s largest African-American athletic conference – the Central Intercollegiate Athletic Association.
sponsors lined up for the network......
AT&T, Southern Co., Sharp, Kellogg's
http://respeconize.com/?tag=bounce-tv-network
Houston, Cleveland, Akron, Charlotte, Cincinnati, Indianapolis, Hartford, New Haven, Norfolk,
Dayton, West Palm Beach, Fla., Birmingham, Memphis, Louisville, Mobile and Richmond, Va.
from the article below........
Bounce has the rights to nearly 400 motion pictures through multi-year licensing agreements with NBC/Universal, Sony Pictures, Codeblack Entertainment and Image Entertainment. The network also a multi-year rights agreement with Urban Sports Entertainment Group (USEG) to televise both football and basketball games from the nation’s largest African-American athletic conference – the Central Intercollegiate Athletic Association.
sponsors lined up for the network......
AT&T, Southern Co., Sharp, Kellogg's
http://respeconize.com/?tag=bounce-tv-network
This article says Raycom plans to have the sub on 26 stations and Nexstar another 10
stations, so the list above is missing a lot. They are now in 32% of the country the article
states.
http://atlanta.citybizlist.com/3/20...greement-with-Nexstar-Broadcasting-Group.aspx
stations, so the list above is missing a lot. They are now in 32% of the country the article
states.
http://atlanta.citybizlist.com/3/20...greement-with-Nexstar-Broadcasting-Group.aspx
No, "Charlie's Angels".visaman said:fortmill said:
I thought Bounce TV was Three's Company reruns 24/7?
MMMM! Is everybody happy?
http://twitter.com/#!/search?q=%23kcstatic Bounce TV this Fall MYKSMOTV and also The Cool TV. KMCI is now on KSHB Tower.
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