HOW WILL CBC HANDLE ANOTHER LOCKOUT?

[azumanga]

I guess I'm the only Canadian who hopes the NHL never comes back. There have been some great shows and movies aired on CBC, and I'm willing to check out what's on.

My fear is that without the ad revenue from HNIC, and this year's government cuts, CBC wouldn't have the money available to do much of anything.

I still find it hard to believe that the CBC gets much of its ad revenue from just 6 or seven hours or so of hockey every Saturday -- if that's the case, how do they get by off-season?

 

[blackgold]

Short term this is a disaster for CBC.

The chances of CBC retaining the HNIC package is slim and none.

CTV/TSN is where the future lies - and I suspect CTV would get the Saturday night games and come playoffs CTV would air many games.

Bettman has a major grudge with CBC and it isn't Cherry - Gary despises Ron MacLean and Bettman has boycotted CBC for over 2 years because of this interview

http://www.youtube.com/watch?v=ww3md8DvoTY

And I'll bet ya CBC's French network Radio-Canada will get back to the Saturday night games, as well as the playoffs.

SRC walked away from hockey years ago and RDS (owned by TSN has a lock on the NHL in Quebec)

http://youtu.be/7a6Xmp7BWhE

I'm sure that RDS could let SRC air some Canadiens games and playoffs during the season. After all, it would give fans without cable or satellite a chance to see their beloved Habs. Sure SRC walked away, but it can always walk back to it if given a chance.

 

[blackgold]

Well, there's always another alternative that CBC and SRC can look into: soccer matches from Mexico and South America. It's been reported that Univision & Telefutura soccer matches outdraw NHL hockey matches here in the States. So they can look into that for revenue streams. Also, it can give soccer fans in the Great White North a look into how soccer is played in Latin America.

 

[mjlarochelle]

I still find it hard to believe that the CBC gets much of its ad revenue from just 6 or seven hours or so of hockey every Saturday -- if that's the case, how do they get by off-season?

The off-season is really only three-and-a-half months, and I would bet that ads during the playoffs and Stanley Cup finals make up for it.

I know that the former CBC president has mentioned that the 2004 lockout caused a one-year delay to some of the news programming improvements they had planned, which ultimately were instituted in 2006. This principally included expansion of local news from 30 minutes to an hour, as well as some cosmetic changes to The National.

 

[Yeziknoradio]

I guess I'm the only Canadian who hopes the NHL never comes back. There have been some great shows and movies aired on CBC, and I'm willing to check out what's on.

My fear is that without the ad revenue from HNIC, and this year's government cuts, CBC wouldn't have the money available to do much of anything.

Well, for one, they sold Bold TV----> http://www.hollywoodreporter.com/news/canadas-blue-ant-media-buy-363721 so that gives them some short term revenue, plus they are requesting permission to air ads on CBC radio 2. I wouldn't call them broke just yet.