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How will the freq. changes impact the spring book?

I

inthemorining

I am curious to see how the numbers will shake out with alll the frequency changes. I am sure P 1s have found their favorite radio stations....but how about the snow birds coming back north about now right at the end?
Alot of radio stations in Florida especially are really emphasizing their frequency........sugar ray is next on 103 point Nine. They are finding not only the upper demos but the 18-34s are very number oriented. Diaries are still filled with call letters and frequencies.....with all the shake out and shuffle can we call this the "Jack" book of Altoona State College?
 
> I am curious to see how the numbers will shake out with all
> the frequency changes. I am sure P 1s have found their
> favorite radio stations....but how about the snow birds
> coming back north about now right at the end?

In theory, the snow birds shouldn't make a difference. Why would they have a State College or Altoona diary if they were in Florida all winter? Most of the snow birds came back over the month of May because Florida is as hot as the tenth level of HELL right now.

> A lot of radio stations in Florida especially are really
> emphasizing their frequency........sugar ray is next on 103
> point Nine. They are finding not only the upper demos but
> the 18-34s are very number oriented. Diaries are still
> filled with call letters and frequencies.....with all the
> shake out and shuffle can we call this the "Jack" book of
> Altoona State College?

Most people tend to remember numbers and letters that are made memorable. It's part of brand naming. 3WZ is classic brand naming. "ninety-five three, three double u zee" rhymes and it's had the same music bed behind it for eons. And, they have cable channel 4 on Adelphia and that logo is in the corner of the screen for all time. People listening to 3WZ off of channel 4 are not writing "channel 4" in the diaries, they are writing the calls and the frequency.

In addition, they've also branded themselves...not the same as brand naming. Their logo is splattered all over the Nittany Mall. Another classic move. You put it in front of enough faces, it doesn't matter if the diary holder is a dial flipper...they write what they remember.

Which brings me to a question: can people write "channel 4" in a diary and still get it counted? If so or not, why?
 
Good Question

Dunno. Seems to me though that I recall in diary reviews seeing TV channels and programs noted that Arbitron didn't count. You're probably right that it would only count if they wrote down the calls or radio frequency. Maybe someone else knows for sure.

On branding, don't dismiss Froggy--such a huge success that they trademarked it and collect royalties from other broadcasters who use it. Anyone within earshot of Froggy knows what it means, and around here Country Music equals Froggy. It's one of the dangers pop stations take when they play a crossover Country song.

And when it comes to format changes & frequency changes, don't forget that the top dogs at Forever were all part of 2 the most successful switches in PA radio history. As Keymarket, taking the Harrisburg market's #1 station--AOR WTPA--and replacing it on 104.1 with WNNK and debuting at #1. The second? Taking Altoona's #2 station--EZ WFBG(FM)--and debuting at #1 with Froggy. Point is, these folks know what they're doing.


> Most people tend to remember numbers and letters that are
> made memorable. It's part of brand naming. 3WZ is classic
> brand naming. "ninety-five three, three double u zee"
> rhymes and it's had the same music bed behind it for eons.
> And, they have cable channel 4 on Adelphia and that logo is
> in the corner of the screen for all time. People listening
> to 3WZ off of channel 4 are not writing "channel 4" in the
> diaries, they are writing the calls and the frequency.
>
> In addition, they've also branded themselves...not the same
> as brand naming. Their logo is splattered all over the
> Nittany Mall. Another classic move. You put it in front of
> enough faces, it doesn't matter if the diary holder is a
> dial flipper...they write what they remember.
>
> Which brings me to a question: can people write "channel 4"
> in a diary and still get it counted? If so or not, why?
>
 
Re: Good Question (still need an answer)

As far as brand naming goes, Froggy is also another good example. Around here, Froggy does mean country music. There is a fine country station (can't remember the name of it) in Clearfield County. They had good numbers when I used them about 2 years ago but when the participants at a live event took our surveys, they reported finding out about the event on Froggy (where those surveyed reported radio). We never advertised on Froggy that year. (BTW, not the same survey as the pre-test survey I described in a previous thread).

In other markets, Froggy means oldies as well. Although, I find the whole frog thing to be more appropriate for country music rather than oldies. How exactly do stations equate the frog thing with oldies? Hmmm....

Still curious about the other question...if you name Channel 4 in a State College diary, does 3WZ get credit for it?

> Dunno. Seems to me though that I recall in diary reviews
> seeing TV channels and programs noted that Arbitron didn't
> count. You're probably right that it would only count if
> they wrote down the calls or radio frequency. Maybe someone
> else knows for sure.
>
> On branding, don't dismiss Froggy--such a huge success that
> they trademarked it and collect royalties from other
> broadcasters who use it. Anyone within earshot of Froggy
> knows what it means, and around here Country Music equals
> Froggy. It's one of the dangers pop stations take when they
> play a crossover Country song.
>
> And when it comes to format changes & frequency changes,
> don't forget that the top dogs at Forever were all part of 2
> the most successful switches in PA radio history. As
> Keymarket, taking the Harrisburg market's #1 station--AOR
> WTPA--and replacing it on 104.1 with WNNK and debuting at
> #1. The second? Taking Altoona's #2 station--EZ
> WFBG(FM)--and debuting at #1 with Froggy. Point is, these
> folks know what they're doing.
>
>
> > Most people tend to remember numbers and letters that are
> > made memorable. It's part of brand naming. 3WZ is
> classic
> > brand naming. "ninety-five three, three double u zee"
> > rhymes and it's had the same music bed behind it for eons.
>
> > And, they have cable channel 4 on Adelphia and that logo
> is
> > in the corner of the screen for all time. People
> listening
> > to 3WZ off of channel 4 are not writing "channel 4" in the
>
> > diaries, they are writing the calls and the frequency.
> >
> > In addition, they've also branded themselves...not the
> same
> > as brand naming. Their logo is splattered all over the
> > Nittany Mall. Another classic move. You put it in front
> of
> > enough faces, it doesn't matter if the diary holder is a
> > dial flipper...they write what they remember.
> >
> > Which brings me to a question: can people write "channel
> 4"
> > in a diary and still get it counted? If so or not, why?
> >
>
 
Re: Good Question (still need an answer)

> As far as brand naming goes, Froggy is also another good
> example. Around here, Froggy does mean country music.
> There is a fine country station (can't remember the name of
> it) in Clearfield County. They had good numbers when I used
> them about 2 years ago but when the participants at a live
> event took our surveys, they reported finding out about the
> event on Froggy (where those surveyed reported radio). We
> never advertised on Froggy that year. (BTW, not the same
> survey as the pre-test survey I described in a previous
> thread).
>
> In other markets, Froggy means oldies as well. Although, I
> find the whole frog thing to be more appropriate for country
> music rather than oldies. How exactly do stations equate
> the frog thing with oldies? Hmmm....
>
> Still curious about the other question...if you name Channel
> 4 in a State College diary, does 3WZ get credit for it?

It's my understanding that somebody would have to note the station call letters, dial position, or station name or slogan. I am assuming from your question that 3WZ plays in the background of Channel 4 in State College. If that is the case, Arbitron would have no way of knowing that, and 3WZ would get no credit for that entry.
 
Re: Good Question (still need an answer)

> It's my understanding that somebody would have to note the
> station call letters, dial position, or station name or
> slogan. I am assuming from your question that 3WZ plays in
> the background of Channel 4 in State College. If that is the
> case, Arbitron would have no way of knowing that, and 3WZ
> would get no credit for that entry.

Channel 4 is leased by the owners of 3WZ by Adelphia. They play the station on the channel and they have advertising on there along with sports scores, weather, news briefs, etc. So they don't play in the background (sort of), the station is simulcasted on the channel.
 
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